Whether you’re selling your products and services to other businesses or to private citizens, there’s a good chance that they will be active on several social media platforms. Understanding the social media landscape is the key to understanding where you should focus your efforts.
Identify which social media channels your target market is most active on
This is probably the most important step that you can take in ensuring that you reach your target market. If you’re targeting high level employees at some of the largest corporations in the country or the world, you’d be well served having a LinkedIn page to supplement your Facebook, Google+ and Twitter accounts. On the other hand a business that specialises in artisan goods may want to look at a Pinterest account – it’s up to you to figure out where members of your target market are congregating on social media.
Make sure that you engage with your target market
As your social media accounts grow, you will find that more and more consumers will attempt to reach out to you on these platforms. It is of the utmost importance that you engage with these consumers and answer any queries or questions that they may have. Establish yourself as an authority in the industry and show that you care about client needs.