Social media marketing is all about engaging with your online community. If you’re posting content on social media, you better have a monitoring system or tool in place that allows you to monitor what people are saying with you and how they are engaging with your content.
According to econsultancy.com, 66.7% of all brand mentions on social media happens on Twitter, making it vital for you to keep track of what’s being said. Here are a few ways to monitor your brand on Twitter:
Check Twitter Daily
If you don’t have time to do this, hire someone to do it or outsource the job to a professional digital marketing agency. Twitter is a fast-paced social media platform and a client or potential client shouldn’t wait days for a reply from you.
Backtweets lets you look for links to your website content or other content on Twitter. This is much more effective than looking at mentions and retweets in Twitter itself, because it shows you who is linking to your content and sharing it online. You can get a free account (which allows you to do a link search) but the paid version will send you e-mail notifications every time someone tweets one of your links.
Monitter is another Twitter search tool that can help you stay on top of what’s happening across your entire industry. This tool lets you keep track of specific keywords and see real-time results.
Twitlert will send you e-mail notifications (you can choose to receive notifications as they happen, daily or weekly) with updates of tweets that contain your brand name, product or the keywords you are monitoring.