Facebook is undoubtedly a top quality social media marketing tool and what makes it so great is that it’s constantly being improved on. Regular updates and changes means that new marketing features are made available almost daily and by ensuring that you stay current with the latest Facebook feature changes you can ensure that your marketing campaign yields the best possible results.

Below are a few Facebook features that you might have overlooked. These can do wonders for your social media marketing campaign:

  • Interest lists – these help to ensure that users see the type of content that really interests them. It’s a simple and useful tool. How do you create lists? Simply go to http://www.facebook.com/addlist and follow the prompts.
  • Sending and receiving money – bet you didn’t know about this one! You can actually send and receive money right inside the Facebook Messenger app or desktop! Simply add a debit card to your account. Clients can also make use of this feature to make payments to you – it’s a great way to make doing business with you even simpler.
  • Facebook video calls – what’s great about this feature is that it’s absolutely FREE via the Messenger mobile app or on your desktop. Want to incorporate a really personal way of running your customer services on Facebook? This is the answer! Your customers or fans can contact you and vice versa. How? Simple open a chat window and click on the video icon in the top right hand corner. Facebook will let you know if the person you are trying to video call is available or not.
  • See First – this is a great feature to encourage your customers to activate as part of your online marketing campaign. Of course your customers want to be kept up to date on the latest discounts, specials and promotions. If they want to ensure that they don’t miss out on these, they simply need to activate this feature and voila.
  • Pages to Watch – this is a feature that makes it possible to spy on your competitors which is a great way to ensure that you are always ahead of the game. Go to your Facebook business page, click on “Insights” and then scroll down below your actual posts.

WSI provides professional and effective social media marketing services

If you would like to learn about more hidden Facebook features that could help your company’s social media marketing campaign, WSI can assist. We offer professional social media marketing and other digital marketing services to boost your business’ online presence and earn you the sales and conversions that your business deserves.

Take the time to contact us at WSI for more tips, information and advice on running a successful Facebook marketing campaign today.