Snapchat seems to be all the rage at the moment. However, you will be surprised to learn that when it comes to effective social media marketing, a business with teens as its main target market, the focus should still be on the 3 of the digital world’s old faithfuls: Facebook, YouTube and Instagram.
Teens spend more time on Facebook than they do on any other social media platform. Here are some tips for succeeding in getting their attention:
- Post or create memes relevant to your business (they are more likely to get shared)
- Talk to your followers – no other target audience will engage with your business more than teens will. So take advantage of that fact!
- Get creative with your images and don’t be afraid to use slang (just be sure to do your research first) and plenty of bright colours and vibrant fonts.
Most teens use YouTube to watch things like hair and beauty tutorials, funny compilations and even to listen to their favourite songs. While it is obvious that creating a YouTube page for your business is a must (as is taking the time to optimise it and post regular share-worthy content), you may want to consider display advertising as well (i.e. where ads about your business are played before or during a video that someone is watching).
Teens love Instagram. We do live in the age of the selfie, after all. Improve your following and enhance brand awareness by doing plenty of research on which hashtags to use, following the right people and posting stylised, eye-catching images and videos that demand the attention of your audience.
Would you like some help in terms of reaching your target market using the aforementioned social media platforms? WSI OMS is here to provide you with world class social media marketing services. Our other specialities also include content marketing, website design, SEO and more. Generate more engagement and see an improvement in your bottom line. Contact us today!