An interview is an inevitable hurdle everyone has to jump to get their ideal copywriting job. As such it is essential that you are well prepared for you interview, know what to expect, and feel confident about your work and the work the job might require you to perform.
Interviews give your prospective employer a lasting impression and can certainly determine whether you get the job you want or not. To ace your copywriting interview follow these easy tips:
- Anticipate questions the interviewer will ask you: most job applications will have a job description which should give you some ideas. If, for example, the job description details search engine optimization copywriting you might expect questions about what kind of SEO techniques you use in your writing (don’t worry too much about this – most companies do SEO a bit differently and the interviewer will probably just want to know that you understand the concept of SEO). You should also prepare for the more generic questions that most job interviews have such as “what skills do you have that suit this job?” or “what are your short terms and long term career goals?”.
- Research the company you are being interviewed for: it is essential that you have a clear idea of what the company does, what it specializes in, and any values or principles it operates around when you go for your interview. A simple internet search should yield enough information, but if not take careful note of any information provided in the job advertisement.
- Use your research to prepare questions for the interviewer: even if you ask a bunch of spontaneous questions during the interview, most interviewers will set aside some time at the end for questions. Therefore it’s better to always have a few questions prepared in case nothing comes to mind at the time.
- Organize your portfolio for the kind of copywriting job you are applying for: if you are applying for a job to write sales letters, you should put all the work you have done that relates to this in the front of your portfolio, such as sales brochures, leaving your other work for the back of your portfolio. Obviously if you are applying for a job which requires a number of different types of writing you can put different types of copies towards the front of your portfolio.
- Make copies: photocopy samples of your copywriting as well as your CV and resume that you can leave with your interviewer.
- Take a notepad and a couple of pens into the interview: even if you do not write anything down during the interview you will look prepared and interested. You should also dress in formal attire to give a professional impression.
Don’t forget the more generic advice for interviews such as coming across as confident, looking the interviewer in the eyes and being friendly and polite. You should also note that each copywriting interview could be very different as interviewers have different styles and interviewing techniques.