If you’re pursuing a social media strategy, then Twitter is probably one of your chosen channels. Not only is it easy to connect with your ideal customer on Twitter, but you can also use a variety of features on this platform to engage with them.
Brands who already have a following on Twitter should consider using direct messages to connect with people. Not all Twitter users are keen on engaging with brands via direct message, so you need to be smart about how you go about sending this type of communication. Here are a few things to keep in mind:
- Remember that it’s probably your first time talking to the person. Your initial direct message shouldn’t be overly familiar. Your tone and level of intimacy should be on par with how you would act when meeting someone for the first time.
- Keep it simple. You could start the conversation by simply thanking the person for the follow or by asking them what kind of content they would like to see on your Twitter profile.
- Be personal. Twitter users dislike being spammed. As far as possible, try to personalise each message. This can become administratively intensive if you start getting lots of new followers each day, in which case you should consider appointing someone for the role of social media manager or hiring a community management service to help you with this task.