Unless you have been living under a rock for a while now, you will be well aware of the fact that mobile marketing is the future! Not only can it help to boost your SEO, but it has been shown to help increase sales, interest and reputation, too. Here are a few interesting mobile marketing facts that we feel might have an effect on your digital marketing strategy going forward…
The Very First Mobile Ad
Did you know that mobile ads have been in existence for 17 years? It’s true! The very first mobile ad was shared via SMS in 2000!
The Importance of App Creation
While ensuring that your website design is mobile-friendly, another essential aspect of strategic mobile marketing is that of app creation – especially if the goal is to sell more digitally. According to Criteo, mobile users browse 286% more products using apps than they do when browsing the ‘net with their smartphones. In short, app creation is expensive… but definitely well worth the extra pay-out in the end!
Website Design Can Affect Your Conversions
Website design is critical to ensuring the success of your mobile marketing efforts. It is not enough to see to it that your website is responsive and can be viewed on a mobile device. You also need to ensure that you have dedicated enough time to perfecting the overall user experience. Did you know that a 1 second delay in loading time can lead to a 7% decrease in online conversions?
Mobile and Email Marketing
Mobile marketing and email marketing work together hand in hand. According to research, over 69% of all marketing emails sent to consumers are opened using a mobile device, as opposed to a desktop.