Keywords are the key to increasing traffic to your website and improving your SEO ranking. If you don’t include terms that people are using in their searches, then no one will visit your website. Keyword research is a key component of any successful content marketing strategy. Here’s a quick guide on keywords and SEO.

What Are Keywords? 

Keywords are terms people commonly type into search engines like Google. Using keywords is a clever digital marketing strategy because it can lead to increased website engagement, more time spent on your website and sales leads. 

What Is Keyword Research? 

Keyword research involves researching the words that potential consumers and customers are going to use when they use search engines. This also means that you need to compare and choose the best keywords to use. Keyword research ensures that your content is relevant and marketable. 

How To Do Keyword Research 

Firstly, you need to identify the seed keywords of your content. You can do this by using keyword tools. For example, Google Keyword Planner is a free keyword tool and it can be used for both advertising and SEO. You can also identify keywords by thinking about what potential customers would type into Google when searching for your product or service. Secondly, you need to investigate what keywords your competitors rank for. You can do this by typing in your list of seed keywords into Google and checking who ranks on the front page. If you don’t know who your competitors are, then a bit of market research is needed before doing this. Next, you need to know your target market – their problems and questions. Industry forums, groups and Q&A sites are good places to look, as potential customers usually express their concerns and questions on these platforms. Your customers offer great insight into what specific keywords you need to include. Here are other ways to determine keywords:

  1. Chat with your customers face to face
  2. Go through past emails with customers and look for commonly used words
  3. Look through customer support tickets
  4. Think about the questions that were asked in past conversations

So there you have it – a complete guide on how to do keyword research to improve your SEO ranking. It’s never too late to do your research, so start today!

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