Great copywriting is a crucial part of any internet marketing strategy for many reasons. Firstly and perhaps most importantly, good copywriting can help turn each visitor to your website into a customer if they’re able to find what they’re looking for quickly and easily. Your website content should also express your company’s message and ideals in a way that is easily understood by everyone.
Want to be a good copywriter? Don’t forget these golden rules:
- Just the facts. Visitors to your website are looking for information about your products or services, so make sure the basic facts about your company are highly visible. Don’t try to dress up your website copy with fancy jargon and a lot of fluff; people want to be able to find information quickly.
- Identify the promises your company can make to readers or customers, and state them explicitly. If you’re a carpet company and can promise a customer a free in-home estimate for putting carpet down, make sure your website states this. Explicitly stating promises can serve as a call to action and make the difference between a visitor and a customer.
- Use active and descriptive language. For art galleries, painting companies, furniture companies or anything with a strong visual element, this is especially important. In addition to having images on your website, you want readers to be able to visualise what you’re describing as they read the sentences.
At WSI we have a team of professional copywriters who will create unique and compelling content for your website or blog. Writing copy can be a daunting task, so rather than stress over it simply call us and leave it to the experts. We’ll take the time to get to know your company, understand its message and create content that helps you stand out amongst the competition.