SEO (search engine optimisation) is all about adapting your digital marketing strategies to make them more relevant for Google. When you’ve got the right combination of off-page and on-page SEO strategies, you are more likely to achieve top results in Google.
Here’s a quick run-down of off-page and on-page SEO strategies:
On-page SEO strategies
On-page SEO strategies refer to all the things you can do on your articles, website and blog posts to improve your search engine results. If you’ve already got an SEO plan in place, you will know that there are certain keyword phrases that you need to target. Make sure that these keywords are in the following places on your page:
- Meta title
- Meta description
- H1 and H2 headings
- Somewhere on the page
In the past, people used to use way too many keywords (or repeat them a lot). This can actually have a negative impact on your search results, so make sure that you aren’t stuffing your pages with keywords. Other on-page factors that Google takes into consideration is usability and accessibility, how people engage with your site and the internal linking strategy on your website.
Off-page SEO strategies
Google doesn’t only take your web pages into consideration when they dish out search result spots – they also look at a bunch of external factors. This is why things such as guest blogging, social media sharing and press releases are vital to any successful search engine optimisation strategy. Producing and successfully distributing high quality content will encourage people to link back to your content. Another way of achieving this is by reaching out to bloggers and journalist (or even guest blogging on other sites yourself).