Social media marketing represents an exciting opportunity for your brand to get creative with different types of campaigns. Here are 7 social media campaign ideas for your small business to try:
1. Crowdsource Content
People love the thought of their posts and photos being featured in promotional materials. It’s a great way to encourage sharing and engagement – not only does this create brand awareness but it works as social proof and encourages even more customers to share online. Photo contests, of your customers using your products or supporting your business, are a great way to get your customers involved with your social accounts.
2. Dicounts and Coupons
Digital coupons and discounts will encourage your social media followers to make purchases. You can offer them on your Facebook page for extended periods of time, or you can offer flash discounts that will reward your most engaged followers by offering discounts in real time that are only valid for a limited period.
Get your content seen by more people by creating a call to action that encourages your fans and followers to tag their friends in the comments or share your post with friends who have similar interests as them.
Why not create your own hashtag to share content that’s unique to your brand and encourage a sense of community among your customers. You can then repost their comments or use that content in other promotions. This also makes it easier for your followers to search for and interact with your brand or products.
Polls are always a good way to get your followers involved and collect valuable insights as to what they like and dislike. You could simply ask a question and get them to respond in the comments, or you can create an official poll that poses a number of options and requires your fans to simply click on the one they agree with most.
6. Influencer Campaigns
You could approach influences in your industry and suggest partnering with them to create content that you can share on both your accounts and theirs. You could even invite influencers to take over your account on a specific day of the week to answer questions or offer insights and behind the scenes peaks of their lives or events.
Live video is a great way to increase engagement with your brand. You could share updates from events you’re attending or, if you wanted to go all out, you could even host an event yourself.