Facebook, Twitter and LinkedIn are now all commonplace in any quality digital marketing strategy. Unfortunately, there are countless businesses out there that are missing out on the many benefits associated with using another popular social media platform as a marketing tool. Yes, we’re talking about Instagram. Here are 3 reasons why you should include Instagram in YOUR digital marketing strategy going forward:
- Visual is better
It is safe to say that content marketing in the form of blogs is a huge dominating force in the world of digital right now. But, as the old saying goes, a picture is worth a thousand words – and this is the reason why Instagram is so very popular. It will give you the opportunity to communicate with your audience, and connect with them, in a more visual way. Plus, it’s sure to prove to be lots of fun when you start getting creative with your ideas!
- Your audience is there
While Facebook is still considered to be the social media platform on which people spend most of their free time, many of you will be surprised to learn that Instagram comes in second place. According to Forbes, and research done by comScore, US internet users spend approximately 12 billion minutes on Instagram each month. Along with this, Instagram is also constantly growing. If recent stats are to be believed, the platform’s rate of engagement per post has increased by 53% year after year.
- Your competition is there
Yes, your competition has also realised that Instagram is a wonderful opportunity to do something different and is sure to be making its mark as we speak. Do you want to fall behind? If not, it’s time to get moving!
Need some help getting it right? You can turn to WSI OMS for assistance when it comes to social media marketing. We will create a fool-proof digital marketing strategy for you! Contact us today to learn more.