If you’re a social media marketing professional, you will be well aware of the fact that Pinterest is a personalised media platform which allows its users to upload, save, sort, and manage images—known as pins— through collections known as pinboards. Unfortunately, once Instagram came along, many people were under the impression that the interest in Pinterest had started to wane. However, if you look at how many people still utilise the platform, it becomes evident that it wasn’t, and isn’t the case. The truth is that Pinterest can play just as important a role in your social media marketing strategy as Instagram can. Here’s why:

 

  • It Allows You to Appeal to Your Audience Visually

As Instagram has proven time-and-time again, people tend to respond better to images in comparison to words. It’s also why Facebook and Twitter posts that are accompanied by an image or video do so much better than those that are not.

 

  • It is a Great Way to Promote Your Products

Pinterest users are open to your marketing efforts, with two thirds of the content saved to Pinterest being sourced from businesses as opposed to from individuals.

 

  • It Boasts a Large Number of Users

Pinterest has approximately 150 million users in total: 67% of which are under the age of 40. If this sounds like your market, there is plenty of potential awaiting you there!

 

  • Pinners Are More Likely to Buy

A massive number of pinners use the platform when trying to decide what to buy.  According to research, approximately 87% have purchased a product purely as a result of seeing it on Pinterest.

 

  • Pinterest Can Keep You Up to Date with Trends

While Pinterest may not be a great investment for all industries, if your business has anything to do with fashion, food, beauty or lifestyle, it provides you with plenty of opportunity to keep an eye on emerging industry trends – and to capitalise on them by tweaking your social media marketing and digital marketing strategy accordingly.

 

Sounds interesting? If you’re ready to hop on the Pinterest bandwagon, or if you are looking for social media marketing assistance in general, it is time to get in touch with the team at WSI OMS.