It is pretty clear by now that, whether we like it or not, social media is here to stay. In fact, it has become such an integral part of modern society that it is now a vital component of any successful marketing campaign.

However, even though it is estimated that these days around half of all small businesses have some sort of presence online, just having a Facebook page and posting a few tweets now and then just isn’t enough anymore. The best thing is just to accept that social media has replaced good old fashioned ‘word of mouth’, and really give them something to talk about.

Here are 5 tips to properly put your company on the virtual map:

  1. Make sure you are talking to the right people

Before you even start creating a profile or site, think carefully about who you want to reach. As with any form of advertising, demographic matters, so ensure that you always concentrate your efforts on the platforms and groups that present you with the biggest chance of reaching your target market.

  1. Have a conversation

Consumers are people too, so be careful to talk to them, and not at them. In other words: stay away from hard sell if possible. When posting a status, always leave space for a response and then use these responses to start the conversation.

If there are questions, be sure to answer them as soon as possible because there’s nothing like feeling ignored to turn people off.

Also, people listen better if they feel that they are being listened to and a quick but sincere ‘thank you’ never hurt anyone.

  1. Make sure you’re worth the attention

Once you get their attention, remember you also have to keep it. There are millions of all kinds of information vying for consumers’ attention, so one has to go at least a little above and beyond to keep the modern client engaged. Things like a limited period, members only, discount promotion might be clichéd, but they always attract attention and are brilliant at getting your followers to spread the word and so, do the work for you.

  1. A picture really is worth a thousand words

Human beings are visual creatures and posting pictures or videos are great ways of getting their attention. People will spend a lot more time engaging with your product or service intellectually if you have first stimulated an emotional response.

  1. Keep it real-time

Lastly, never get complacent. Social networking opportunities are expanding almost daily, and you’ll have to work hard on not getting left behind. There is a virtual world of opportunities out there, and it’s up to you to make sure you’re part of it.

Need help with your social media strategy? Contact WSI OMS today.