Anyone can dream up a functional website in modern society as we all have access to the appropriate technology. The problem is that the majority of the websites one comes across on the net are rubbish. These tips will ensure that yours does not become a part of clutter on the internet:

Make it memorable
Make sure that a viewer perceives your website to be an enlightening experience. People tend to retain information and view the source with more significance if they learn something that can be conveyed in a social conversation. This also helps with word-of-mouth and viral marketing if you create something interesting that will leave a lasting impression on your target audience.

Segment your target audience
Remember who your key constituents are and always bear in mind how they will most probably receive a message. If you have three broad customer groups, create visual effects that will lead the website user down a specific path through the website. Make sure you’ve got the right graphics and brand names on the right pages. It is usually not what one says, but how one says it.

Don’t go haywire with colours
Use colours and text that are a standard on all operating systems. Using intricate text and colours makes sense as it attracts attention but this is only usable if all computers can view this aesthetically appealing attribute. Some colours are easier to read on a screen than others.

Keep it simple
Don’t start adding 1000 pages if you don’t have a clear content plan. If the client has a lot of info, make sure you agree on page groupings and navigation beforehand. In this case, it is best to advise the client about how website users will see their pages. Readers only skim through web pages until they see something that is applicable to their specific search.

Don’t forget the basics
Some web designers get so wrapped up in animation, effects and sound that they forget some of the most basic details of building a website. Always have a section designated for contact details. It does not matter why individuals want to contact the owner of the website, as long as they are enabled to do so. The interactive aspect of the web needs to be exploited so that the positive effects of two-way symmetrical communication can be utilised.

With all the customisability of the world now at our finger tips, consumers are expecting more from organisations. They want an interactive experience of the organisation where they can actually get a feel of the corporate culture and what an organisation stands for.