With 2019 coming to an end, it is time to consider your social media marketing strategy for the upcoming holidays. If you want to stand out from the usual kitsch festive season advertising, here are five different tips and tricks to place you ahead of the game:

Give Your Customers the Head Start 

You can start by letting your customers know that you are there to make their holidays better. Reconnect with your existing customers as early as possible – without the hard sell. During the festive season, you can start aggressively advertising by making offers your customers won’t be able to resist. 

Give Your Social Media Platforms a Festive Season Makeover

In order to get your customers hyped and excited for the festive season, give your Facebook chatbot (and your other social media avatars) a fun holiday makeover to showcase your customer appreciation. You’d be surprised how engaging such a simple action can be. 

Consider Collaborating with a Like-Minded Social Media Influencer 

To generate better results (and to potentially boost your sales), reach out to a popular social media influencer who can help you market to a wider audience. Brainstorm one or more fun and creative collaborative campaigns you can execute during the holiday season. 

Go Live on Facebook

You can use holiday-themed Facebook Live videos to engage with your audience. Facebook tends to favour content that generates social interaction, particularly conversations between people in the comments on the page’s posts. Gather your team together and come up with ‘out the box’ fun and creative ideas to engage with your customers and to ensure that your brand remains not only at the top of their feeds, but also at the front of their minds. 

Create Holiday-Themed Content 

Draw up a social media calendar for the weeks leading up to Christmas and New Year. Come up with holiday-themed content based on your brand’s goals for this period. You can look at running a competition or two, creating fun themed surveys for your customers to complete or even posting funny holiday memes. Need some inspiration for your year-end marketing? Contact us today for more information.

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