Do you want to improve the Search Engine Optimization of your small business’ website? Then follow these five tips:
- Content Is Still King
When people work with small businesses, they hope to receive a series of personalised services. Great content helps achieve this desire. Create content that is optimised for keywords that you are targeting to help drive traffic to your website.
- Mobile-Friendly Website
Google penalises websites that aren’t optimised for mobile users. If you have a website, make sure that the content displays dynamically across different devices to increase your chances of ranking well in Google and to ensure you give your website visitors a seamless experience.
- Speed up Your Website
If your website is too slow, customers will look to your competitors for answers. Not only will you frustrate potential clients, but Google may penalise you if your site is too slow.
- Optimise Everything
While including keywords in your headings and content is a great place to start, be sure to include keywords in the alt-text of your images, meta descriptions and links as well.
- Link Building
Create high-quality links by doing guest posts on popular websites in your industry linking back to your site. Also, make sure that your internal website pages are linked to one another to improve the ‘stickiness’ of your website.