Before the social media and mobile marketing boom, email was the top way for digital marketers to reach new clients. While many people think email is dead, the opposite is true. It might no longer be seen as the trendiest way to generate new business, email marketing is still one of the best ways to reach your target audience. Here’s why:
- Everyone has email
You would be hard-pressed to find a person who can’t be contacted via email. Many people actively manage multiple inboxes per day, which means you have direct access to your potential buyers on this platform.
- It’s a preferred platform
Many people don’t want to be marketed to on social media websites or while they are browsing the internet. If you have a worthwhile offering that would appeal to someone, their preferred method of communication is most likely email. Forget about cold calling, in person meetings and pop-up ads and focus on crafting compelling emails.
- It is cost-effective
Paying for ads can become expensive, especially if you are trying to claim top real estate on a person’s cell phone screen or in their internet browser. Email marketing is still one of the most affordable ways to generate new leads.
- Analyse results
With email marketing, you can track who is opening your messages, who is clicking on links with the email, and who are forwarding them along to friends.
- Segment customers
You can group your audience into different segments based on their buying patterns, purchasing history, or other demographic information. Email allows you to create very targeted forms of communication.