Search Engine Optimization is a broad and ever-evolving field. With Google routinely updating their search algorithms, and every second digital agency punting new ways to increase your rankings in search engine results, it’s not hard to see why some people find SEO to be a daunting task.
If you want a clear-cut way to get better results on search engines, then focus your SEO campaign on these key areas:
- Competitor Analysis
Your first step is to know what your competition is doing in the market. Research their websites and their SEO strategies to determine:
- Which keywords they are targeting,
- How much content they are creating,
- How they rank in Google, and
- Whether they are spending money on PPC or not.
- Website Content
The content on your website has to be original, relevant and high quality. Make sure your content is a good source of information for website visitors and that it’s better than what the competition is doing.
- Keyword Research
Use Google’s AdWords tool to narrow down the number of keyword phrases that you will be targeting. These keywords should be included in your website content as well as in the Meta titles, the Meta descriptions, and the image alt tags.
- Internal Linking
To increase the ‘stickiness’ of your website and help Google’s website crawlers establish what your site is about, you need an internal linking strategy where relevant keywords will hyperlink to associated pages on the site.
- External Linking
You need quality inbound links to your website. Blog posts, guest blogs, article submissions and link exchanges are all strategies to explore to increase the number of external links on your site and boost your SEO rankings.
Need help with your SEO campaign? Then contact WSI OMS today.