Web design requires a combination of skills that are rarely found in one individual – a mixture of a highly methodical mind in order to conquer the technicalities of web design, as well as being creative enough to design a striking, appropriate look and feel. So, before you attempt doing it alone, it is a good idea to at least have a look at other companies’ websites so that you can analyse them closely and get an idea of what works and what doesn’t. It is even better to contact expert web designers like WSI OMS to help you understand the latest design trends as well as all the ins-and-outs of ensuring your site runs as smoothly as possible.
To get you started, however, here are a few tips on designing a website:
- Less is more. Don’t cram too much onto one page. Everything should be clearly visible. This will give your site a nice clean look and it will also load a lot faster.
- Be consistent. All your pages should have the same look and feel. Don’t confuse visitors by making every page look like a new website. By being consistent, people will find your site easier to navigate.
- Be clear about who you are and what you do. Don’t make people wonder. The first sentence of your web copy should already convey almost everything a prospective customer needs to know.
- Don’t just use words to tell your story. Use more than words to introduce your products and/or services. Videos and images are great eye catchers, and are preferred to large blocks of text.
- Don’t just use technology because it’s there. Keep it simple. If the technological marvels you are thinking of using don’t enhance the appearance or functionality of the site, don’t use them. They are likely to effect the navigation and loading time of your site, and for no good reason.
Back to web design.