Online marketing for ecommerce websites can be very complicated because there are so many different things that you can do. Here are a few tips that we recommend ecommerce sites focus on first:

 

  1. Use a good shopping cart

Shopify, Woo commerce and Big Commerce are shopping carts that work very well. Not only do they seamlessly slot into website designs, but they are also great for SEO and paid search. These carts have everything you need to scale your business and you will also have the support team you need to back you up.

 

  1. SEO your product pages

You need to spend time optimising your product pages for both SEO and design. Make sure that your products have descriptive titles (don’t list a product by a name that only you would recognise – opt for something that people would be searching for online). Do some keyword research to figure out what people are searching for and write a good product description as well.

 

  1. Professional product shots

Product photography is very important. Hire a professional to take clear, smooth and high-quality images of all your products. If you can do a product video, this can also be massively valuable.

 

  1. Trust badges

Include trust badges on your pages. If you offer fast shipping or free shipping, for example, this should be displayed in a way that grabs attention.

 

  1. Product reviews

People want to know that other consumers have bought your product and that they are happy with it. Ask for reviews and include them underneath the product descriptions.

 

Need help with your website design or digital marketing strategy? Then http://www.wsioms.co.za/contact-us contact WSI OMS today.

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