Your mobile site needs to be designed with conversions in mind. Here are a few tips from our mobile marketers and web designers:
- Do: Design With The User In Mind
People often approach a website design company with an idea in their mind of what they want their websites to look like. Many times, it is a show-piece for their company, instead of a tool that can help their potential clients become paying customers. Design with the user in mind and focus on how the user will navigate the site. Make it simple for them to sign up, complete a purchase or find the information they are looking for.
- Do: Design For Speed
Your website needs to be designed for fast loading times. You only have three seconds to make an impression on a potential customer, so you have lost the client if they have to wait more than a few seconds for your pages to load. Partner with a designer who also specialises in mobile marketing. They will know how to resize and adjust your website’s images for fast loading times.
- Don’t: Make It A Replica Of Your Desktop Site
The way people browse desktop websites is completely different to mobile websites. Design with mobile users in mind first, because mobile searches have already surpassed desktop searches. Your mobile site should be built for people who are scrolling on small screens and want to find what they are looking for quickly and with ease.
- Don’t: Assume You Know How People Are Using Your Site On Mobile
Use your Google Analytics to find out how people are browsing your website on their mobile phones. The results may surprise you, and it can help you to improve your design to optimise the experience for visitors.
- Do: Make CTA’s Easy To See
People need to see your calls to action loud and clear. You need to tell them what steps to take. Make the CTA’s easy to see and click on.