While SEO practices have a lot of commonalities across platforms, you also need to be conscious of the platform and devices from which your device is being accessed, and make some specific adjustments to your optimisation approach. Here are five key best practices to ensure that your site is optimised for mobile. 

Optimise Your Site Design

Keep mobile at the top of your mind when designing your site and be sure to do the following:

  • Use HTML5 instead of Flash. Many mobile devices don’t have the Flash plugin available, so users may not see the content you have created for them.
  • Don’t use pop-ups. These can be annoying for users on all platforms, but they are easier to ignore on a desktop or notebook. On a mobile device, they could irritate your visitors and lead to a high bounce rate.
  • Design with the touch screen in mind. Buttons that are too big or small can lead to accidental clicks.

Optimise Titles and Meta Descriptions

The same principles apply to titles and meta-descriptions whether you’re writing for mobile or not. However, with mobile in mind, you need to be even more concise. That doesn’t mean you choose brevity over content. Rather, you have to keep honing your ability to express the same message in the shortest possible way.

Choose Your Mobile Site Configuration Carefully

You need to make a call on whether responsive configuration, dynamic serving or separate site configuration is best for you. Responsive is the safe bet because Google favours it, but the search engine does support the other two as well. Here is a brief explanation in case you’re not sure of the difference:

  • Responsive configuration uses CSS3 media queries to serve the same content to mobile and desktop users, using a flexible design that adapts to the user’s screen.
  • Dynamic serving is essentially the opposite of responsive. It displays different content based on the user’s device. The set-up uses detecting user agents to determine what device is being used to access the URL and then serves the content that has been earmarked for use on that specific platform. This is a very useful tool for segmenting your client base.
  • The separate site approach entails the creation of a parallel site for mobile users.

Watch Your Page Speed

This is one of the most important things to perfect – if you want to make sure that users stay on your site. Minify code, leverage browser caching to speed up load times, reduce redirects and optimise images.

Don’t Block Anything

There was a tendency in the past among web designers to block CSS and Javascript because mobile devices couldn’t support them. Images were often blocked too. Nowadays, this is not necessary and you don’t want visitors to miss out on any content as a result of those blocks. These elements are also necessary to enable Google to recognise and categorise your website and to determine whether your site is responsive, dynamic or has a separate URL for mobile users.

WSI OMS stays on top of all the SEO trends to keep websites coming out on top of the SERPs. Contact us for help with your SEO strategies, whether for desktop or mobile.

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