Ultimately, if your content marketing efforts do not lead to interest and engagement from your audience, they are unlikely to do your overall digital marketing strategy any favours. Here are our top tips for ensuring success and crafting content guaranteed to fascinate your audience every single time:
Facts Are Everything
Your audience is sure to react more strongly to content that presents them with facts and real data, as opposed to opinion-based posts. Research has also shown that content which contains visuals that appear scientific (such as pie charts, for example) garner a much greater response from readers.
Throw in Some Quotes
It’s incredible how simply adding a quote to your content can make you seem like an instant authority in whatever it is that you are writing about. For best results, place the quote at the beginning of the content rather than hidden away somewhere in the middle.
Everyone loves a great story – they’re easy to relate to and keep you in suspense, especially if the story is a real-life story. Keep your readers engaged by injecting stories into your content, as opposed to simply making your point outright.
Break Up the Content
Massive paragraphs of content can overwhelm readers, resulting in them skipping past and doing something else online instead. Break up your content with the help of sub-headings and you’re sure to keep them interested, boosting the chances of them sticking around to read the entire piece from start to finish.
Want to know more about content marketing and on how to impress your target market? Call on the online marketing professionals at WSI OMS. Contact us today for information regarding our vast range of services from website design to social media marketing and everything in between.