Optimising for local search is a simple way in which to improve conversions and target customers within your area. Unfortunately, it is an aspect of SEO that is often overlooked and underestimated. Here are our 4 top tips for effortlessly improving your local search ranking and getting the profit-driven results that you deserve.

Choose the Right Keywords 

For example, if you own a homeware store in Johannesburg, using a keyword like ‘home essentials’ isn’t going to do you any favours in terms of attracting potential customers from the area. Using the keyword ‘home essentials Johannesburg’, on the hand, will make a world of difference!

Start Generating Reviews 

The more that the locals are talking about you, the better – and the higher your local search ranking is likely to be! One way to increase your number of reviews is to include links to the review sites in your email marketing efforts, on your website and on your social media pages. It also won’t hurt to ask customers in person when visiting your store to review your business online. Sometimes, the easiest way to get something is to ask for it!

Pay Attention to Your Social Media Pages 

Have you included all relevant contact details on your social media marketing pages? An accurate address is essential to the success of your local search efforts!

Optimise for Mobile 

When looking for local businesses, most people will use their mobile phones. Knowing this, it becomes evident as to why it is so important to ensure that your website has been properly optimised for mobile!

If you’re looking for assistance in terms of improving your company’s local search rankings, or general SEO, WSI OMS is the digital marketing agency to contact. With a specialisation in everything from search engine optimisation and web design to content marketing and PPC advertising, we are the all-in-one solution that you can count to deliver results! Give us a call today to learn more.

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