Email marketing can become an integral part of your digital marketing strategy, leading to increased website traffic, an improvement in your social media following and a boost in your online conversions. However, in order to make it work for you, you will need an effective email marketing strategy in place. Here are four email marketing basics to get your started.
Send the right message at the right time
Email marketing is about more than just simply sending out copious amounts of emails to as many people as you possibly can. There is a strategic element to it, too. You need to ensure that you are sending the right message to the right people at the right time. You need to make sure that you avoid annoying people by sending them irrelevant emails. You can do this by properly categorising your email data base – and don’t forget to experiment with sending emails at different times and on different days to work out which ones get the best results.
Track your progress
Don’t keep sending out emails blindly. Track your progress and make changes accordingly. If you don’t, you won’t see any difference in your digital marketing efforts whatsoever – and, if you do, you won’t know what caused it.
Keep your content of a high standard
Make sure that you include content that is really going to appeal to your audience and keep brand promotion to a minimum – unless you can do it in an outstanding creative manner.
Include clear calls to action
Without clear calls to action, your audience will simply read the email and carry on with their lives. If you want them to visit your website, tell them. If you want them to enter a competition, make sure you make it clear how they should go about it. Calls to action are what will get you the results you are looking for.