Local SEO is important for almost all types of businesses. However, for those businesses that rely solely on locals for an income, like hairdressers, doctors and lawyers, for example, local SEO is essential! Here are useful tricks to help you get it right:
- Google My Business
Even if you have never heard of ‘Google My Business’, you are definitely familiar with it. You know that information/fact sheet that pops up when you Google a company specifically by name? There you have it. Most will agree that the first step towards achieving successful local SEO is claiming your ‘Google My Business’ listing. You do this by following these easy steps:
- Google your business;
- Claim it and verify it with Google;
- Double check that all details included in your info sheet are accurate;
- Add images, check that your business is on Google maps and don’t forget to respond to reviews!
- Make Use of Ad Extensions
PPC advertising is key to local SEO, especially when it comes to your ad extensions (all of which need to be targeted to your local audience). Make sure that you have a call extension, as well as a location extension that shows exactly where your business is located and just how far it is from each Google searcher’s present location.
- Embrace Content Marketing
Target a local audience by giving your content marketing efforts a local spin. Talk about local events and news that may be relevant to your business.Be sure to include location keywords in any other blogs that you may post.
If you’re still not happy with your company’s local SEO, it is always easier to turn to the experts, like WSI OMS, for assistance. As a leading digital marketing agency, we are here to lend a helping hand whatever your needs and expectations may be. Contact us today to learn more.