Digital marketing is a growing industry and, therefore, attracts the attention of many marketing graduates. It is a relatively new branch of marketing, which can make it a little tricky to put together great teams. If you’re in the market to hire, here are a few tips to make the process a bit easier.
Hiring Graduates for Digital Marketing
Should I Look for Qualified or Experienced?
The great debate in hiring comes down to qualifications versus experience. And, while certain professions have very specific requirements and highly specialised training, digital marketing can afford to be less strict on requiring formal qualifications. Because so few higher learning institutions offer courses specifically on digital marketing, you may need to cast your net wider to include candidates without formal qualifications if they have sufficient industry experience.
A skills test or practical demonstration of the candidate’s skills and experience may show you exactly what you need to know to make an informed decision about a candidate, whether they have a formal qualification or not.
What Skills Should I Look For?
The most important skills in digital marketing are communication and organisation. Although marketing is a fairly creative field, the top skills to look out for (especially at a more junior level) has nothing to do with ground-breaking ideas and mind-shifting creativity.
When a candidate has excellent communication skills (both verbal and written) and demonstrates the ability to clearly communicate in different situations (email conversations, interviews, etc.), they have already become a higher value candidate. If good communication skills are paired with impeccable organisation, the candidate should be ranked highly on your list.
In essence, marketing (and digital marketing) is about communicating a message to an audience. And, without solid organisational and communication skills, the ideas will lose their impact or end up not reaching their target altogether.
Arguably, these skills can be taught. But, in such a case, the candidate should really excel in other areas such as creativity, market awareness and analytical thinking.
Characteristics that Should Make a Candidate Stand Out
If you’re lucky enough to have candidates with the ability to communicate and organise, you can create an effective ranking system by looking at other characteristics that will add value to your organisation. Here are some characteristics to look out for:
Creativity and Enthusiasm:
The industry is highly competitive, and fresh ideas paired with passion can often mean the difference between closing a deal or losing the customer.
Coping in Stressful Situations:
Calm, level-headed team members can dictate how an emergency is handled.
Candidates need to be able to work well with others to keep the team productive and harmonious.
These tips should help you to hire the correct digital marketing graduates who have the necessary experience and skills to help your digital agency reach its goals.