Are you writing good content? So often when we create a website we focus on graphic design, navigation and look and feel, but we forget that getting the content right forms a big part of building a good website. Look and feel creates a good first impression, but it is good content that keeps people coming back.

Good content is designed to entice and excite the reader. Content marketing that is focused on being SEO friendly but that essentially elicits no emotion and says nothing interesting is not going to keep your target market on your site.

3 Tips for writing great content

  1. Write an attention-grabbing headline: This is the first thing a reader looks at and if it does not hook them they will not read the rest of your article. Make them curious or ask a question; a creative headline makes a big difference.
  2. Get to the point: Are you answering a question? Make sure that there is a reason and answer behind your article. People generally read information because they want to learn something, therefore make sure that you are giving your readers what they want.
  3. Include a call to action: All articles should end with a call to action. If you have given your readers an answer, follow it up with a call to action. A call to action can be many things: ask them to leave a comment, contact you, sign up for a newsletter or download an e-book.

A good content marketing strategy paired with well-written articles can help you step up your online marketing strategy. Need help with your content marketing? Contact WSI OMS today.