Is your e-commerce website not yielding an impressive enough bottom line despite all your digital marketing efforts? Fear not! Here are the 3 simple steps to follow to increase conversions, courtesy of WSI OMS:

 

  1. Say Goodbye to Shipping / Delivery Costs

Countless e-commerce business owners have no idea how much of a (negative) impact shipping or delivery costs can have on the customers’ decision of whether or not to buy. Do yourself a favour and get rid of these costs immediately (if possible). While you may have to spend a little bit extra as a result, you will be sure to make it up (and then some) in a much higher number of sales.

 

  1. Focus on Your Product Images

Are they all uniform? Have you taken photos of the products from all angles? Did you use the services of a professional photographer? Crisp, clear images can help to convince customers to make a purchase. So, it is important to do everything in your power to ensure that they look appealing and show as much detail as possible.

 

  1. Include Customer Testimonials on Your Website

Customer testimonials and product reviews can help to tip the scales in your direction. While including them on your home page is sure to have a positive impact, why not take it one step further and create space for product reviews on each of your product pages? As long as the reviews are complementary, they are bound to have a positive influence on a customer’s final buying decision.

 

Looking for digital marketing assistance? Want to improve the web design of your e-commerce site? Perhaps you want to master the art of social media marketing? Whatever your needs, WSI OMS is the online marketing agency to contact! Call us today to find out how we can help you.