Quality content connects customers and businesses. It creates business value by creating value for your customers. To increase the chance of your website being recognised as a content-rich site by search engines, consistently add relevant, quality, keyword optimised content to your website. The process of content creation includes three steps, and we briefly discuss it below.

Step 1: Analyse Business Objectives and Target Market

The basis for creating any content is identifying your business objectives and target market. It is a good business practice to review these two aspects yearly, simultaneously reviewing your website and social media marketing plan.

If you have an existing website, the structure, content quality, inbound links and searches must be evaluated to establish whether they still relate to your business objectives or need a visual upgrade. Current website traffic and trends must also be analysed. 

Step 2: Keyword Research and Content Implementation

Research is done on target markets and industry sources, including a general internet search, with a final keyword analysis. Quality content that includes identified keywords is written and edited. Blogs and a social media presence increase the quality of your website and site visit numbers.

Building links through newsletters, blogs, forums and relevant industry websites will boost the quality of your SEO (search engine optimisation). Videos can be created and posted with inbound links, whilst podcasts can be created for audio marketing. 

Step 3: Managing Content and Measuring Results

Once the new content is uploaded to the website, an analysis can be done on website activity and search engine rankings. This analysis can be included in a monthly report that shows how the website is improving. Recommendations on increasing the website’s content quality can also be made. 

WSI OMS’s copywriting services not only include website content or blog posts, but also articles and press releases. Contact us if you want to review the quality of your website or require the creation of new content.

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