Social media marketing has become way too predictable over the years. Isn’t it time that we did something different? Forget Facebook, Twitter and LinkedIn for a minute. Let’s take a look at 3 lesser known social platforms that could benefit your brand.




Wanelo is a wonderful digital marketing / social platform for both large and small businesses, regardless of how well-known they are or not. It is basically a products website that is curated by people and is where they get together to discuss these products, as well as the brands behind them. When a product is featured and someone clicks on it, he or she will be taken directly to the brand’s website where he or she will be able to save or buy immediately. It makes sense that Wanelo stands for want, need and love!

Make sure that you register ASAP here as there is a waitlist for those businesses who want to start selling in the Wanelo marketplace.



Quora is a question-answer platform where people who are interested in a certain topic post questions relating to the topic, and where experts then provide them with the answers that they seek. According to the website, Quora’s mission is “to connect the people who have knowledge to the people who need it, to bring together people with different perspectives so they can understand each other better, and to empower everyone to share their knowledge for the benefit of the rest of the world.”

Remember that the website is definitely not a place for business promotion… but it is a good way in which to solidify yourself and your brand as a trusted industry expert!



BrightKite has been around for a while already, but it is really starting to gain momentum of late. It is a location-based social platform that makes it possible for its users to check in and post comments no matter where they are. Other interesting features include photo-posting, messaging, tiered rewards, and group chat capabilities, to name but a few.

One of the main reasons why businesses are drawn to BrightKite is the fact that it allows them to target their audience with the help of a number of in-depth specifics; for example, when people are close-by your store, people who eat burgers a certain amount of times per month, people who often visit one of your competitor’s stores etc.


Do you need some assistance when it comes to embracing these lesser known social media platforms and taking your social media marketing efforts to the next level? Then it’s time to get in touch with WSI OMS. We are the social media experts that you can count on!

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