As a web designer, you are judged on the quality of your past design projects. It can be easy to get stuck in your ways and design similar sites all the time. If you want to be the best in your field, you need to be both creative and innovative in your designs. Here are 3 great tips to help you do just that.
Tip 1: First impressions last
Remember, the design on a websites’ landing page creates a memorable first impression. This is the first (and best) chance you have of capturing the attention of your visitors and communicating with them. Spend time designing the home page and where possible get the opinion of others – they will be able to give you valuable advice.
Tip 2: Don’t neglect the copy
As a web designer, you may not think too much about the website content, as it will be provided to you. While this is true, remember that the content will ultimately affect your overall web design. Educate your clients – if the copy is too long, for example explain to them why brevity is important. Once you have done this, it is your job to layout the copy in the most engaging way possible.
Tip 3: Use a font that is easy to read
This may seem like a simple one, but remember that not all fonts are created equal. By focusing on simple, effective fonts you will do a lot more to attract the attention of your audience. Fonts that are too complex may not show up well on a screen and this will take away from the great design that you may have come up with. Another great tip is to use different fonts to break up the text and make it interesting.
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