2016 saw the continued growth of digital marketing via mobile devices – forcing all companies to embrace the power of mobile optimization and to ensure that their websites are 100% mobile-friendly and adaptable, or risk missing out on thousands of rands of new business. We also watched the rise of incredible new apps like Pokémon Go; re-emphasising the benefits associated with app development and nostalgia-based marketing. The question is… what does 2017 hold for the digital realm? We investigate below.
- Virtual Reality
Things like live-streaming and virtual reality are becoming incredibly popular, especially seeing as the technology associated with these trends is advancing so fast. If you wish to further enhance your brand and the way in which you connect with your followers, 2017 is the time to start experimenting with these new marketing tools.
- High-Quality Content
It is no secret that high-quality content has been at the heart of every successful digital marketing campaign for several years. For those who have still yet to experiment with content marketing, it is important to note that the need for creating and sharing high-quality content shows no signs of changing anytime soon. If you are to continue impressing your existing and potential customers, as well as the search engines themselves, the creation of high-quality content is, and we daresay, always will be, a must.
- Taking Social Media to the Next Level
By now, all brands know the power of social media marketing on platforms like Facebook, LinkedIn, and Twitter. But what about platforms like Snapchat, Instagram, and Pinterest? 2017 is set to provide marketers with even greater opportunities in terms of using social media as a way in which to generate leads and connect with new audiences.