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Leverage your social media for SEO through link building

Posted by on Oct 16, 2017 in SEO | 0 comments

Leverage your social media for SEO through link building

Few businesses and digital marketers will dispute how important social media is. While having a social presence is crucial in today’s business environment, you need to make sure you’re leveraging it so that your digital marketing strategy can benefit as well. There are many moving parts to creating a comprehensive search engine optimisation strategy. Earning high-quality backlinks is one important element of an SEO campaign. Spammy link building strategies, howe

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Colour psychology and web design

Posted by on Oct 12, 2017 in Website Development | 0 comments

Colour psychology and web design

Whether you’re printing t-shirts, designing a logo or building an e-commerce website, the colours you choose play a role. Iconicfox.com recently released a colour in branding infographic that shows how some of the most popular brands, including Levi’s, Canon, Amazon and McDonald’s are using colours. Here’s an overview of the psychological effect that some of the colours will have (make sure you keep this in mind when planning your web design): RedPositive

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Video marketing tips and ideas

Posted by on Oct 11, 2017 in Visual Marketing | 0 comments

Video marketing tips and ideas

Not only is video marketing great for engagement on your site, but it can also make a big impact on your bottom-line. If you’re worried about all the effort that goes into creating a video that doesn’t generate the results you want, then consider our tips and ideas: Cliffhanger endings What gets you staying up to al hours of the night watching television? Cliffhanger endings in series! While your corporate video may not be quite as dramatic as Breaking Bad, ther

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4 Social Media Marketing Tools You Need to Use

Posted by on Oct 10, 2017 in Social Media Marketing | 0 comments

4 Social Media Marketing Tools You Need to Use

Social media marketing is an affordable way to get your message across, but it can be a time-consuming task. Here are some useful tools that you can use to make the job easier. Buffer  Many people do not know about Buffer. This is a tool that helps you schedule all your social media posts. You can add your Facebook, LinkedIn and Twitter accounts to the platform, schedule posts and have updates shared automatically from your queue. Edgar  Edgar helps you to re post

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Online reputation management tips from digital marketing specialists

Posted by on Oct 9, 2017 in Digital Media Marketing | 0 comments

Online reputation management tips from digital marketing specialists

Customers can share their experience with your brand in an instant and if you are not proactively managing your online reputation, and this can lead to devastating consequences. While it’s not always possible to continuously browse social media sites and respond to all types of feedback, there are a few simple things that you should do to manage your brand’s reputation online: Claim the top spots in Google If someone types your company’s name or product names

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4 Content Creation Tools You Must Have

Posted by on Oct 5, 2017 in Content Marketing | 0 comments

4 Content Creation Tools You Must Have

Are you looking for tools that will help you fuel your content marketing campaigns? Creating content is a time-consuming task and most business owners need all the help they can get. With the right content creation tools, it is easy to generate numerous posts without feeling like all you’re doing is writing. Evernote  Do you plan your content? Many online entrepreneurs fail because of poor planning. Evernote is a great tool that helps you to write down your notes

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3 Ways of Social Selling Without Too Much Pitching

Posted by on Oct 4, 2017 in Content Marketing | 0 comments

3 Ways of Social Selling Without Too Much Pitching

You don’t want to sound too pushy in your promotions. Right? The internet is full of annoying pitches everywhere. Most email subscribers unsubscribe from mailing lists due to the frequent salesy emails they receive which don’t give them space. Selling your product without too much persuasion is the secret to successful online marketing. However, getting this right isn’t as easy as you may think. Is it possible to mellow down your pitches and still sell? Here

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Using data in content marketing

Posted by on Oct 3, 2017 in Online Marketing | 0 comments

Using data in content marketing

Is your content marketing going stale? Then it’s time to look at new ways to generate content and topic ideas. Many product and service companies generate vast amounts of data within their businesses. While this data is often used to improve business efficiency and sales, it can also be incorporated into your content marketing campaign. Consider the following ideas: Share more information about your business with your followers Many people find infographics and st

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Should live chat tools be part of your web design?

Posted by on Oct 2, 2017 in Website Design | 0 comments

Should live chat tools be part of your web design?

An increasing number of companies are offering live chat features on their website. While this is a great feature to have on a site, it does come with a few pros and cons. Here are a few distinct benefits and drawbacks that you should consider before asking your web design team to add a live chat box to your site. Advantages:Better customer service: Today’s consumers are digital natives and they are more demanding than ever before. Few people are prepared to pic

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Questions to Ask When Choosing a Digital Marketing Agency for Your B2B Company

Posted by on Sep 28, 2017 in Digital Media Marketing | 0 comments

Questions to Ask When Choosing a Digital Marketing Agency for Your B2B Company

Finding a quality, reliable digital marketing agency is difficult at the best of times. However, many will agree that finding a digital marketing agency with a special focus on providing online marketing services to B2B companies is close to impossible! In order to ensure that you make the best decision possible for the future growth of your establishment, here are a few questions that you should ask before making a final selection. What Are Your Specialties?  Ulti

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