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Five ways to get more (quality) subscribers

Posted by on May 26, 2016 in E-mail Marketing, Online Marketing | 0 comments

Five ways to get more (quality) subscribers

Everyone wants more subscribers, right? But when it comes to sales, it’s not just numbers you need, it’s the loyal subscribers you want – the ones who share your content, the one who buy your products and recommend them to others. So how do you go about finding more of the dependable subscribers? According to brand and advertising surveys, over 90% of people trust and prefer word-of-mouth recommendations over any other form of marketing. This is quite a big de

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SEO tips for bloggers

Posted by on May 25, 2016 in Blogging, SEO | 0 comments

SEO tips for bloggers

SEO, or Search Engine Optimisation, is an essential part of any bloggers arsenal in the quest to increase visibility. By using search terms or keywords in your content that are likely to be used in searches by people, your rankings on the search engine results will be better. Blogs are naturally suited to rank well in searches, as a result of their topics and the frequency they appear, but there are a few ways to enhance the way the blog is indexed and ranked, which

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The importance of using images in your blog or content marketing

Posted by on May 24, 2016 in Content Marketing, Online Marketing | 0 comments

The importance of using images in your blog or content marketing

Statistics show that content with images get a whopping 94% more views than those without! Content with visuals is not only more shareable (Facebook posts with images get 87% more shares, Tweets with images get 18% more clicks, 89% more favourites and 150% more retweets), but they give your piece personality. They also break up long pieces of content that can be off-putting to a reader with little time. While you think your content may not have a suitable image to e

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Everything your business needs to know about ad blockers

Posted by on May 23, 2016 in Digital Media Marketing | 0 comments

Everything your business needs to know about ad blockers

As a business owner, you have to not only focus on your digital marketing and conversion goals but also on the challenges that you will face. Ad blocking has become mainstream and experts predict that it will be costing publishers millions from 2016. So what can you do to overcome the challenges that ad blockers pose? Consider different types of ads  Not all internet users make use of ad blockers, so it’s not like your current strategy will be go to waste because

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How to connect with your customers on a deeper level

Posted by on May 19, 2016 in Community Management, Online Marketing | 0 comments

How to connect with your customers on a deeper level

It’s great to have a huge database of existing customers and a long list of potential ones, but over time, it’s the small core of loyal and consistent customers that you depend on. If these types of people have been with you a while, you are clearly doing something right, but you can work on deepening these relationships, to increase the size of your core group. To connect with your customers, you need to learn about them, share your knowledge with them, listen

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Ways to find and engage with influencers online

Posted by on May 18, 2016 in Online Reputation Management, Social Media Marketing, Social Media Optimization | 0 comments

Ways to find and engage with influencers online

It’s getting more difficult to grow your email marketing subscriber list these days, with people being more careful about personal security and also just tired of being spammed. You can keep on with the ways that do work, like offering sign-up specials or freebies, or you could try expanding your list by engaging with influencers, who already have thousands of connections. So how do you get and engage with influencers online? Firstly, you need to identify the plat

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The key to avoiding email marketing traps

Posted by on May 17, 2016 in Content Marketing, E-mail Marketing | 0 comments

The key to avoiding email marketing traps

Email marketing is a very effective tool to get the word out there about your product, service or company. It can yield very high results, allowing for easy conversions and ultimately, good sales. But since just about everyone is using email marketing, it’s vital not to make the common mistakes that businesses are making over and over – give your email marketing a strategy and some serious thought and try to avoid these traps:Don’t disappear after the first

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A marketing guide to Twitter direct messages

Posted by on May 16, 2016 in Social Networking, Social Selling, Twitter | 0 comments

A marketing guide to Twitter direct messages

If you’re pursuing a social media strategy, then Twitter is probably one of your chosen channels. Not only is it easy to connect with your ideal customer on Twitter, but you can also use a variety of features on this platform to engage with them.  Brands who already have a following on Twitter should consider using direct messages to connect with people. Not all Twitter users are keen on engaging with brands via direct message, so you need to be smart about how y

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Does your business need a mobile marketing strategy?

Posted by on May 12, 2016 in Mobile Marketing, Mobile Solutions | 0 comments

Does your business need a mobile marketing strategy?

In a word, yes. Latest statistics (which change almost daily) show that 67% of consumers check their email on a smartphone. As many as 75% of Gmail users access their accounts on mobile devices (Gmail has over 900 million users). Quite scary statistics show that average internet users are spending 51% of their online time on mobiles, 42% on a desktop or laptop and 7% on other connected devices. It goes to show that if you’re not reaching your audience through mobi

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How to use Facebook for clever social marketing

Posted by on May 11, 2016 in Facebook, Social Media Marketing | 0 comments

How to use Facebook for clever social marketing

By now, most businesses know that they should have a business Facebook page – with over a billion daily users, it’s easy to see why. There are a number of ways to grow your business and following through Facebook, well worth a shot, even if you don’t like using Facebook very much. With targeted advertising, you can reach a very specific audience, which you should have determined by looking closely at your existing customer base and buying personas. It’s quit

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