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Using Gmail Ads? Make The Most Of Your Headlines!

Posted by on Feb 13, 2019 in PPC | 0 comments

Using Gmail Ads? Make The Most Of Your Headlines!

If you have not used Gmail Ads before (or if it has been a while), these ads appear as unread emails in a person’s Gmail account with a little green “Ad” sign next to them. It is a great way to boost brand awareness and make sure that your message gets in front of your target audience. One thing that many people get wrong is the headlines they use for their Gmail ads. PPC specialists will know that any headline can make or break a paid search strategy, but it

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Tips For Winning With Gmail Ads

Posted by on Feb 11, 2019 in PPC | 0 comments

Tips For Winning With Gmail Ads

If you are already using a paid search strategy, then you should definitely consider adding Gmail ads to your marketing mix. Not only are these ads less competitive, but you will be able to ensure that your brand is front and centre on a platform that people monitor for hours each day. An added benefit is that if you have struggled to get your emails into your potential customers’ inboxes due to spam filters, Gmail ads will ensure that you make your way there. &nb

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Drive Sales and Engagement with the Facebook Comment-To-Messenger Feature

Posted by on Feb 7, 2019 in Social Media Marketing | 0 comments

Drive Sales and Engagement with the Facebook Comment-To-Messenger Feature

There are currently over 1,3 billion monthly active users on Facebook Messenger and 2 billion messages are sent every month. As a business owner or a digital marketer, these are numbers that you need to take note of, especially since Facebook Messenger now allows users to buy products directly through the app. The new comment-to-messenger feature means you can auto-message people who comment on any of your Facebook posts. Here are a few tips to help you drive sales

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A Guide To Advertising Your Digital Marketing Franchise – Google Ads

Posted by on Feb 7, 2019 in Digital Media Marketing | 0 comments

A Guide To Advertising Your Digital Marketing Franchise – Google Ads

Looking to advertise your digital marketing franchise online? You can use Google Ads to advertise your digital marketing franchise. Google is able to serve geo-targeted ads. Google AdWords is able to serve ads to your target market. Your potential clients can see your ads on Google. Let us take a look at some tips:   Location Settings In Google AdWords Would you like to run a successful campaign for your digital marketing franchise? Then it is important to know

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4 Things to User Test on Your B2B Website

Posted by on Feb 5, 2019 in Website Design | 0 comments

4 Things to User Test on Your B2B Website

Your B2B website should be a 24/7 sales person. Here are a few things you need to user test on your B2B website to make sure you are closing deals and engaging potential clients:  Landing PagesMature B2B websites will undoubtedly have quite a few landing pages that people stumble upon when searching for content. Many times, a first-time website visitor will land on a page other than your home page. You need to know which pages are your most visited landing

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5 Tips For An Instagram Page Worth Following

Posted by on Jan 30, 2019 in Instagram, Social Media Marketing | 0 comments

5 Tips For An Instagram Page Worth Following

Instagram is all about looking good. So, the more aesthetically pleasing your feed is, the more likely you are to attract followers. Except, it is not always that simple. With the increasing number of users and brands on the platform, having unique content is just as important as ‘looking pretty’ if you want to stand out. With these tips, we will help you strike a balance and create a stunning Instagram feed.    Know Your Target Audience  If you

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4 Video Marketing Trends To Look Out For In 2019

Posted by on Jan 29, 2019 in Digital Media Marketing | 0 comments

4 Video Marketing Trends To Look Out For In 2019

The start of a New Year is the perfect time to look at some of the video marketing trends that may emerge. Video has grown in popularity with more and more people watching video content on YouTube, Facebook and Twitter and the rise of native video advertising on the web. It is projected that 80% of internet traffic in 2019 will come from video, and businesses are jumping on the bandwagon. For example, local telecommunications companies like MTN and Vodacom are enco

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Typography Hacks To Enhance Your Website Design

Posted by on Jan 28, 2019 in Website Design | 0 comments

Typography Hacks To Enhance Your Website Design

The design and layout of your website copy have a huge impact on its readability. That’s the obvious part. The not so obvious part is how this affects your conversion rates. A website with text that’s difficult to read is unappealing. If this sounds like your website, customers will likely leave your site, causing your conversion rate to drop. Great typography ensures ease of access to your website’s content, it can highlight important information and it can h

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How to Make Instagram Work for You

Posted by on Jan 25, 2019 in Instagram, Social Media Marketing | 0 comments

How to Make Instagram Work for You

Instagram has grown exponentially since its launch in 2010. According to Buffer.com, worldwide, there are more than 800 million Instagrammers, sharing upwards of 250 million pieces of content daily. So when marketing on the platform, it is vital to have an effective Instagram marketing strategy to cut through the noise and attract the right customers. Why Use Instagram? Instagram has a huge user-base (300 million daily active users to be exact). So, naturally, mar

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How to Make Your Contextual Marketing Strategy More Effective

Posted by on Jan 23, 2019 in Content Marketing | 0 comments

How to Make Your Contextual Marketing Strategy More Effective

Much of today’s marketing fails because it does not reach the right customers at the right time. Contextual marketing provides an alternative to the ‘needle in a haystack’ approach of reaching audiences by offering the right content, to the right audience, at the right time. If you are not sure what it is, contextual marketing offers targeted advertising to a user based on their online identity and the content they have searched for. So, no, it is not a coinci

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