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5 Easy Ways to Update Your Digital Marketing Campaign

Posted by on Sep 25, 2017 in Digital Media Marketing | 0 comments

5 Easy Ways to Update Your Digital Marketing Campaign

Digital marketing campaign feeling a little old and dull? Read on to discover 5 simple ways in which to update it and yield results. Do an Audit of Your Social Media Profiles Which platforms are currently receiving the most attention and engagement from your followers? Which posts are getting the best possible reaction? Use all of this data to help reform your social media marketing approach and ensure more pleasing results. Re-look at Your Website Design User exper

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PSASA Mid Term Convention: Creating a speaker’s Toolbox

Posted by on Sep 22, 2017 in General | 0 comments

This year’s Professional Speakers Association of South Africa (PSASA) Mid-Year Convention will be held on 20 and 21 October 2017 at the Hacklebrook Conference Centre in Craighall Johannesburg. The theme of the 2018 Mid-Year convention is “Creating a speaker’s toolbox” and attendees will learn everything from setting up a winning business model and using technology to boost your speaking business to how to publish a business book and managing the search engin

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Content Marketing: The Top 3 Tools for Effective Content Promotion

Posted by on Sep 21, 2017 in Content Marketing | 0 comments

Content Marketing: The Top 3 Tools for Effective Content Promotion

What’s the point of creating epic content if you don’t actually put in the effort necessary to promote it? When it comes to content marketing, there are three phases that need to be completed in order to ensure success: brainstorming, content creation and publishing and, finally, content promotion. Below, we investigate the top 3 tools that you can utilise in order to draw attention to your content without having to spend a fortune in the process. Outbrain  Out

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Pay Per Click Advertising: Google Updates Adwords Interface

Posted by on Sep 20, 2017 in PPC | 0 comments

Pay Per Click Advertising: Google Updates Adwords Interface

If you are already exploring pay per click advertising and using it to promote your brand and its product / service offering, good for you! The question is, have you heard about the updated Google Adwords interface? There are a few new and exciting features that we’re certain you’re going to find useful. We take a closer look at some of them below… New Targeting Options As you will already know, PPC advertising using Google Adwords is great because you have a

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SEO 101: Optimising Images for Search

Posted by on Sep 19, 2017 in SEO | 0 comments

SEO 101: Optimising Images for Search

Countless business owners spend hours and hours on their website’s SEO by updating meta data, focusing on link building and improving user experience. Unfortunately, however, there is often one aspect of search engine optimisation that is neglected or completely ignored – optimising their website’s images for search. This is a big mistake. Considering that Google Images accounts for a considerable number of daily searches, dwarfing those performed on YouTube,

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SEO Tips for Optimising Your Email Marketing Strategy

Posted by on Sep 18, 2017 in E-mail Marketing | 0 comments

SEO Tips for Optimising Your Email Marketing Strategy

Email marketing is a great way in which to keep already existing customers up to date in terms of specials and your brand’s monthly focus – but did you know that it also helps to boost your SEO? SEO and email marketing work hand in hand to keep your business ranking as high as it possibly can. Here are our top tips for optimising your SEO and email marketing strategy easily and effectively. Invest in Software While it is indeed possible to conduct an email marke

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Top Tips for Effective Content Marketing on Facebook

Posted by on Sep 14, 2017 in Content Marketing | 0 comments

Top Tips for Effective Content Marketing on Facebook

Content marketing and social media marketing go hand in hand. With this in mind, we have put together a few helpful tips for ensuring effective, results-driven content marketing on Facebook. Reassess Your Tone  Even if you want to come across as formal and professional, this tone isn’t going to do you any favours when it comes to increasing your following on Facebook. Unlike LinkedIn, Facebook is, after all, a casual social platform. Knowing this, you might want

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4 LinkedIn Marketing Mistakes You’re Probably Making

Posted by on Sep 13, 2017 in LinkedIn | 0 comments

4 LinkedIn Marketing Mistakes You’re Probably Making

LinkedIn marketing is becoming more and more popular amongst both B2B and B2C authorities, opening up a new world of opportunity when it comes to interacting with other professionals. However, while it may seem to be a relatively straightforward form of social media marketing, LinkedIn marketing comes with a number of potential pitfalls. Here are 4 mistakes that every marketer needs to avoid making in order to achieve, and maintain, success on this professional plat

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3 Important Web Design Elements Sure to Generate More Leads

Posted by on Sep 12, 2017 in Website Design | 0 comments

3 Important Web Design Elements Sure to Generate More Leads

How do you generate more leads with your digital marketing strategy? With a great user experience, that’s how! Needless to say, when it comes to ensuring a great user experience, web design is everything. Here are 3 important web design elements to keep in mind if your ultimate goal is to increase sales going forward. Testimonials  Why should potential consumers take your word for it? Give them a reason to really start trusting in your brand and what it has to of

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Essential Focus Areas for your SEO Campaign

Posted by on Sep 11, 2017 in SEO | 0 comments

Essential Focus Areas for your SEO Campaign

The world of SEO is forever changing, and if you aren’t focused on keeping up with the trends, your website’s rankings are sure to take a noticeable knock. In an effort to help get you back into the loop, we take a look at a few essential focus areas for your SEO campaign below. Content Marketing Content marketing and SEO work hand in hand – these days, one cannot exist without the other. Knowing this, if your SEO efforts are to yield any worthwhile results, y

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