How online communities help your brand and business
“Online communities” have been the top priority for many businesses and digital marketers over the past few years. But with an online community comes online community management, content calendars, copywriting, and social media reporting. Is it all really worth it? Yes, and here’s why: It helps customers get more value from your products and services Consider how tech-related online communities, such as those of Apple or open source coding like Linux, increa
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Avoid these Instagram mistakes
Instagram has changed a lot over the past few years. Some brands are making a few avoidable mistakes. The social media marketing gurus at WSI OMS point out some of the top ones: Not having a cohesive visual strategy If you are selling visual products, then you need to have a cohesive theme on your page. You don’t want to be posting memes one day, pastel coloured nature pictures the next, and wacky upbeat photos a few days later. Consider your brand, your corpora
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Choosing a great domain name for your website
Choosing a domain name for your site is a big deal. Not only does it impact your search visibility, but ideally you will be keeping the domain name for a long time, so you will be building brand equity along the way as well. Here are a few tips to make sure you get it right: Brainstorm keywords Many companies are shocked to learn that their chosen keyword phrase or even their brand name has already been taken. Before you hit a frenzy, brainstorm a few keyword altern
read moreLeverage your social media for SEO through link building
Few businesses and digital marketers will dispute how important social media is. While having a social presence is crucial in today’s business environment, you need to make sure you’re leveraging it so that your digital marketing strategy can benefit as well. There are many moving parts to creating a comprehensive search engine optimisation strategy. Earning high-quality backlinks is one important element of an SEO campaign. Spammy link building strategies, howe
read moreColour psychology and web design
Whether you’re printing t-shirts, designing a logo or building an e-commerce website, the colours you choose play a role. Iconicfox.com recently released a colour in branding infographic that shows how some of the most popular brands, including Levi’s, Canon, Amazon and McDonald’s are using colours. Here’s an overview of the psychological effect that some of the colours will have (make sure you keep this in mind when planning your web design): RedPositive
read moreVideo marketing tips and ideas
Not only is video marketing great for engagement on your site, but it can also make a big impact on your bottom-line. If you’re worried about all the effort that goes into creating a video that doesn’t generate the results you want, then consider our tips and ideas: Cliffhanger endings What gets you staying up to al hours of the night watching television? Cliffhanger endings in series! While your corporate video may not be quite as dramatic as Breaking Bad, ther
read more4 Social Media Marketing Tools You Need to Use
Social media marketing is an affordable way to get your message across, but it can be a time-consuming task. Here are some useful tools that you can use to make the job easier. Buffer Many people do not know about Buffer. This is a tool that helps you schedule all your social media posts. You can add your Facebook, LinkedIn and Twitter accounts to the platform, schedule posts and have updates shared automatically from your queue. Edgar Edgar helps you to re post
read moreOnline reputation management tips from digital marketing specialists
Customers can share their experience with your brand in an instant and if you are not proactively managing your online reputation, and this can lead to devastating consequences. While it’s not always possible to continuously browse social media sites and respond to all types of feedback, there are a few simple things that you should do to manage your brand’s reputation online: Claim the top spots in Google If someone types your company’s name or product names
read more4 Content Creation Tools You Must Have
Are you looking for tools that will help you fuel your content marketing campaigns? Creating content is a time-consuming task and most business owners need all the help they can get. With the right content creation tools, it is easy to generate numerous posts without feeling like all you’re doing is writing. Evernote Do you plan your content? Many online entrepreneurs fail because of poor planning. Evernote is a great tool that helps you to write down your notes
read more3 Ways of Social Selling Without Too Much Pitching
You don’t want to sound too pushy in your promotions. Right? The internet is full of annoying pitches everywhere. Most email subscribers unsubscribe from mailing lists due to the frequent salesy emails they receive which don’t give them space. Selling your product without too much persuasion is the secret to successful online marketing. However, getting this right isn’t as easy as you may think. Is it possible to mellow down your pitches and still sell? Here
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