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Repurposing of your existing content – to do, or not to do?

Posted by on Feb 4, 2016 in Content Marketing, Digital Media Marketing, Website Optimization | 0 comments

Repurposing of your existing content – to do, or not to do?

Do it! Repurposing your content is a clever way to re-share your old content, getting as much use out of it as possible, potentially reaching a new audience. There are more ways, though, of sharing content than just using social media platforms. Using different formats, like white papers, videos, podcasts and SlideShare will help to get your content to new places, helping you tap into new resources. It’s important to share your content on the right platforms

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The value of using LinkedIn long posts to share thought leadership

Posted by on Feb 3, 2016 in LinkedIn, Social Media Marketing | 0 comments

The value of using LinkedIn long posts to share thought leadership

Whether you’re a new start-up owner, an employee, a sales person or a student, showcasing your thought leadership can be a catalyst to achieving your goals. LinkedIn is a great way to share knowledge and connect with other thought leaders in the industry. Using LinkedIn long posts is also a good way to be seen as an influential thinker in the industries that matter to you. What is a LinkedIn long post? Long-form posts on LinkedIn are possible thanks to LinkedIn’

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Setting up a successful online community

Posted by on Feb 3, 2016 in Community Management, Social Media Optimization | 0 comments

Setting up a successful online community

Establishing your own online community is a great way to start conversations with like-minded people or people who wish to come together to share information, comment on discussions, give advice or collaborate on projects. Having common ground is a great way to promote yourself or your services, to others who want to hear what you have to say. Communities can take all forms – from LinkedIn groups to Facebook groups, there’s an online community covering just abou

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Writing better blog content can boost your business

Posted by on Feb 2, 2016 in Blogging, Content Marketing, Copywriting | 0 comments

Writing better blog content can boost your business

Coming up with fresh, consistent and entertaining blog ideas for your website can be difficult, especially if you’re doing it all by yourself. You can outsource some of the blog writing, or invite guest writers, but here are some tips and suggestions to improve your blog content, which should get you more traffic and boost your business.Write for a specific audienceMost of the time, your readers are your customers, so write content that is relevant to them and

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Five Valentine’s Day marketing ideas to inspire you

Posted by on Feb 1, 2016 in Digital Media Marketing, Events, Social Media Marketing | 0 comments

Five Valentine’s Day marketing ideas to inspire you

Romance is in the air with Valentine’s Day just around the corner. This is a busy time on the retail front, with flower and chocolate sales booming and restaurants around the country fully booked as couples anticipate a celebratory evening together. Yet, even those businesses that do not offer romantic products can still enjoy the benefits of Valentine’s Day. At WSI OMS, we believe in the efficacy of digital marketing solutions, with its vast customer reach and

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Importance of a Facebook Presence for Brands

Posted by on Jan 28, 2016 in Digital Media Marketing, Social Media Marketing | 0 comments

Importance of a Facebook Presence for Brands

The upsurge of Instagram, Pinterest, Twitter and other social media marketing platforms has brought to question the relevance of Facebook. This is because the once overwhelmingly popular platform has seen a decline in popularity, a factor that has seen businesses shy away from setting up a page for their brands. If you are one such business, then you will be surprised to know a Facebook presence is still beneficial for your digital marketing efforts. In fact, a 2015

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Here are Invaluable Facts Social Media Professionals can’t ignore

Posted by on Jan 27, 2016 in Social Media Marketing, Social Media Optimization | 0 comments

Here are Invaluable Facts Social Media Professionals can’t ignore

If you are social media marketing professional you are in an upbeat mode, considering the International Telecommunications Union (ITU) says there are 3.2 billion Internet users today. Over 87% of these users are on social media, which makes it easier for you to target more customers online. These numbers are projected to grow by 17% all the way to 2017. While things are looking up for the industry, you need to consider other pertinent issues touching on digital mark

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Amazing Tools to help you Ace it in Email Marketing

Posted by on Jan 26, 2016 in Content Marketing, E-mail Marketing | 0 comments

Amazing Tools to help you Ace it in Email Marketing

Is email marketing dead? If you think email is no longer essential for your B2B campaigns you are in for a shocker. A study by Smart Insight shows 73% of marketers agree that email is important to their business, while 74% believe it will provide their best ROI now and in the future. Hubspot shows companies using email marketing generate 50% more sales leads at 33% lower costs. The Direct Marketing Association reckons this digital marketing tool achieves 4300% retur

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How to maximise your link building strategy

Posted by on Jan 25, 2016 in Link-building, SEO | 0 comments

How to maximise your link building strategy

Link building is both an art and a science. Getting other websites to link to your online web properties isn’t always easy and with Google’s algorithms that are always being tweaked and improved, it’s important to stay up to date with what works and what doesn’t. Here are a few things to keep in mind: Don’t be spammy Google doesn’t count unnatural links, in other words links you paid for or sourced from a link farm. The goal is to produce value adding co

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Get More Instagram Followers with These Tips

Posted by on Jan 21, 2016 in Instagram, Social Media Marketing, Website Optimization | 0 comments

Get More Instagram Followers with These Tips

Instagram has become a necessity in social media marketing and for a good reason. Top brands which use Instagram as part of their digital marketing strategy have seen an interaction rate of 2.3% per follower. This is 0.2% higher than Facebook and 0.02% higher than Twitter. This, combined with the high active monthly users (more than 400 million), have made Instagram a top priority for businesses looking for ways to take their social media marketing strategies to the

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