A Guide to PPC Keyword Match Types
Keyword match types are something that you really need to consider before setting up your PPC campaign. Here’s a quick overview of the different kinds of ‘match types’ that can form part of your paid Google advertising strategy:Exact Match TypesThis is where people can only see your ad if they have used the exact keyword in Google. This is a great match type to use if you are targeting very specific keywords and they can be very cost-effective to bid on as
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4 Ways to Promote Your Company’s New Facebook Page
Many times, people launch a Facebook company page with the idea of promoting everything from their blogs and staff photos to products and promotions. They quickly realise that this can all be pointless if they don’t have people following their page. If you want to promote your new Facebook page, consider the following:Paid AdvertisingYou can get your company page under the eyes of your target audience by promoting your posts. While this will cost a bit of mone
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How to Measure the Success of Your Content Marketing Campaigns
In order to determine whether your content marketing campaigns are successful, you need to work out what you are trying to achieve. Set a goal such as links to content, social shares, revenue, traffic or transactions, for example. Once you’ve set this out, it’s easier to work out how well your content is performing.Google AnalyticsGoogle Analytics is a free tool that you can use to determine the success of your content marketing campaigns. It’s easy to use
read moreHow to Structure Powerful and Memorable Content
One of the best ways to get people to your website and get them excited about your business is to create great, quality content that you distribute on your channels. Whether you’re creating a podcast, a written piece, an infographic or a video, there are tools and techniques that you can use to help you structure and enhance your message.Remember that nobody cares about you or your business until you have grabbed their attention. So, what you need to do right at
read moreWhy PR Is Important For SEO
Gone are the days of spammy backlinks that penalise your website. We still, however, need to build up the backlinks from somewhere as part of good Search Engine Optimisation (SEO) and this is where PR comes in. Digital PR is all about building relationships with your brand, digital influencers, press publications and bloggers. Your main goal should be targeting your content towards highly credible online platforms. Not only does digital PR amplify and promote your d
read more4 Ways to Leverage Paid Search for Incredible Results
If you are not getting enough people to your website, then one of the ways to quickly solve that problem is by running a pay-per-click ad campaign. PPC campaigns are inexpensive and work wonders when you need a jumpstart. Adding a PPC campaign to your digital marketing mix will generate added attention and add extra energy to your offering. Here are a few tips for leveraging PPC to get more results:Control Your Brand’s MessageWhen a potential customer does the
read moreThe Importance of Colour Communication on Your Website
Whether you realise it or not, colour has a huge impact on people. It permeates our lives, our communities, our countries and our world. It’s in the clothes we wear, the cars we drive, the products we pick up and it’s in the buttons we click on when we’re surfing the web. Colours are visual stimulants that are talking to our primal brains all the time by asking questions such as: Is this fresh? What season is it? In order to answer those questions, you need to
read moreAre You Using YouTube’s Community Tab?
YouTube launched a Community tab about a year ago. But, many people still aren’t making use of this functionality. The Community tab was launched in response to Google Plus, which has ultimately failed. Facebook is adding more and more video to their platform, so another reason why YouTube launched the Community Tab is to take on Facebook as a social platform. The Community Tab allows you to add text, animated gifs and images. You can also let your community know
read more3 Ways to Make Money on YouTube without Relying On Adsense
Want to learn how to make money from your YouTube channel? Then this blog post is for you. Whether you have 100 or 100 000 subscribers on your channel, you would obviously like to be rewarded. Here are a few ways that you can turn your YouTube channel into an income generating machine:Super ChatYouTube brought in this feature a while ago and it is quickly gaining momentum. Super Chat is where people can buy a chat on your live stream so that their chat is pinned
read moreHow Marketing Automation Supports Lead Generation
Marketing automation is a tool that automates and measures all your digital marketing tasks. You can think of marketing automation as a handy digital robot that takes on all the tedious tasks that you generally procrastinate to do.Essentially, a marketing automation tool will market everything from your email marketing and lead capturing to your lead scoring. It can even automate your social media campaigns. Marketing automation supports lead generation by followi
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