Visit Us On Twitter Visit Us On Facebook Visit Us On GooglePlus Visit Us On Pinterest Visit Us On Youtube Visit Us On Linkedin
Call us: +27 11 466 0371

How LinkedIn can benefit your business

Posted by on Aug 25, 2016 in Social Media Marketing, Social Networking | 0 comments

How LinkedIn can benefit your business

LinkedIn remains one of the leading social media platforms for professionals to interact, while also being a great place to find influencers and engage with like-minded individuals on any number of topics. While many people or businesses set up a profile and occasionally log in to check it, using it more actively can benefit your career or the prospects of your business in many ways. While it is an excellent way to keep an updated resumé, it has much, much more to

read more

How to gain customer trust through your website

Posted by on Aug 24, 2016 in Blogging, Content Marketing | 0 comments

How to gain customer trust through your website

Establishing trust with your customers or potential customers is not instantaneous – it takes hard work and continued service and support to win them over. What many businesses don’t realise though, is that your website plays a big part – if visitors to your site have any doubts about your business or its integrity, they’ll bounce right out and never come back. Your content may be engaging and the CTAs compelling, but trust is earned over time and not someth

read more

What is social media’s Rule of Thirds?

Posted by on Aug 23, 2016 in Content Marketing, Social Media Optimization | 0 comments

What is social media’s Rule of Thirds?

It’s not a new term, but one which some people may have missed – the Rule of Thirds. What this refers to is dividing your social media content into thirds and using it in different ways, to increase and maintain an engaged audience. These are:1/3 of your social content promotes your business, converts readers and generates profit. 1/3 of your social content should surface and share ideas and stories from industry thought leaders or like-minded businesses. 1/3

read more

5 local SEO myths – busted

Posted by on Aug 22, 2016 in SEO | 0 comments

5 local SEO myths – busted

There are many misguided beliefs about local SEO. Here we have busted some of the top myths:A Google listing is all that you needAs with all types of digital marketing efforts, there’s not a single thing you can do to magically boost your rankings. Local SEO algorithms are complex and while claiming your Google listing is a step in the right direction, it’s definitely not all that is needed. If you have just kick-started your local SEO efforts, then be sure

read more

Answers to commonly asked SEO questions

Posted by on Aug 18, 2016 in SEO | 0 comments

Answers to commonly asked SEO questions

Many businesses out there with an online presence find SEO and all its intricacies very confusing and either outsource it completely, or ignore it. Unfortunately, it’s not something you can really ignore, not if you want to succeed in the digital world. Here are some answers to commonly asked questions, which might help to get your head around the importance of optimizing your website and content to get maximum returns.Should I outsource SEO or do it myself?It

read more

Creating an awesome “About Us” page

Posted by on Aug 17, 2016 in Content Marketing | 0 comments

Creating an awesome “About Us” page

Whether you are building your website for the first time, rebranding it or just revamping, it’s a good idea to spend significant time on your About Us page. This is one of the most frequently visited pages of a company website, where your visitors find out about you, your business and why they should engage with you. It’s often the first impression you leave on a potential customer or employee, so don’t miss the opportunity to make it a great one. Here are som

read more

Using hashtags to increase your content reach

Posted by on Aug 16, 2016 in Content Marketing | 0 comments

Using hashtags to increase your content reach

Hashtags are funny little things, previously the domain of Twitter, but now realised as an effective tool in content marketing. Largely used on social media, hashtags make it easier for users to find messages with a specific theme or content.  They are a great way to promote your brand, create conversations, generate feedback and follow trends. Here’s how you can use hashtags to increase your content marketing reach.Amplify your contentPeople use hashtags to

read more

4 metrics to streamline your keyword research

Posted by on Aug 15, 2016 in SEO | 0 comments

4 metrics to streamline your keyword research

Brainstorming different keywords can quickly become overwhelming, especially if you start researching and filtering and discover that there are so many different options to choose from. When it comes to choosing the keywords that you are going to target, which metrics should you use to narrow down your scope? Here are a few important ones to consider: Search volume Google’s free keyword tool (which is used for AdWords) will show you how many times a specific keywo

read more

Use the improved Google Maps local search ads to promote your business

Posted by on Aug 11, 2016 in Website Content | 0 comments

Use the improved Google Maps local search ads to promote your business

If you use local search ads on Google maps to attract customers in your area, there have been some improvements to this service that you should know about. Appearing on both desktops and mobile devices, the adverts you place on Google maps are a very powerful way to increase your exposure, making it easy for people to find you, contact you and make their way to your premises. The “new generation” Google maps ads are set to improve by introducing new ad formats a

read more

Why great Instagram captions are worth the effort

Posted by on Aug 10, 2016 in Digital Media Marketing, Social Networking | 0 comments

Why great Instagram captions are worth the effort

Gaining followers on Instagram isn’t only about taking the photograph and editing it to perfection. The quality of your photos and captions can be the difference between getting a few more followers, or getting more followers interested in your brand and the human side of your business. Captions are an opportunity to explain a bit about the picture, or say something humorous, not just an afterthought. When composing your Instagram caption, think about the followin

read more