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We Know What Your SEO and Digital Marketing Strategy is Missing

Posted by on Apr 27, 2017 in Articles | 0 comments

We Know What Your SEO and Digital Marketing Strategy is Missing

By now, every quality SEO/digital marketing strategy will include content marketing and social media. If yours does, good on you! However, seeing as though the realm of online marketing has changed so much over the last few months, there is a good chance that your digital strategy might still be missing one or two of the following components:  Internal Linking When it comes to link building, for most companies that are looking to improve their SEO, the f

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Tips for Writing PPC Text Ads That Will Lead to Conversions

Posted by on Apr 26, 2017 in PPC | 0 comments

Tips for Writing PPC Text Ads That Will Lead to Conversions

It doesn’t matter if you choose the best possible keywords or if you have a truly epic landing page. At the end of the day, if your PPC text ads are lacking in creativity and punch, all of your other efforts will be in vain. Fear not, though! If you have yet to learn the skill of writing PPC text ads that lead to conversions, WSI OMS is here to provide you with some handy tips to keep in mind for the future.  Think of the Potential Customer’s Need Inst

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Local SEO: The Top 4 Business Types that it Benefits

Posted by on Apr 25, 2017 in SEO | 0 comments

Local SEO: The Top 4 Business Types that it Benefits

Many believe that the SEO landscape is a dog eat dog world where big businesses dominate and small businesses fall short – unless they turn to local SEO, that is. By focusing their budgets and attention on appealing to and communicating with the local public alone, they are sure to see an increase in customer trust, brand awareness and a pretty awesome improvement in the form of their bottom line. Here are the 4 main types of businesses that would benefit most fro

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What is LinkedIn advertising all about?

Posted by on Apr 24, 2017 in Social Media Marketing | 0 comments

What is LinkedIn advertising all about?

LinkedIn advertising is a type of social media marketing that most businesses should consider as part of their social media marketing strategy. It is one of the internet’s fastest growing networks, with an estimated membership of 467 million people at the end of last year. Here are the facts that you need to know:  How it worksLinkedIn is a straightforward, DIY online advertising solution that lets you create your own ads and target them according to jo

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How and Why to Keep an Eye on Your Adwords Competitors

Posted by on Apr 20, 2017 in PPC | 0 comments

How and Why to Keep an Eye on Your Adwords Competitors

A successful PPC campaign is all about the right ads paired with the right keywords and an epic landing page – right? Wrong! If you are to make the most of your Adwords budget, it is also extremely important that you know how to identify your top competitors and how to keep an eye on them. We discuss in more detail below. How? Don’t waste your time doing this manually. There is a perfectly capable tool provided by Google themselves within the Adwords interface t

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The Top SEO and Digital Marketing Podcasts that You Should Be Tuning in to

Posted by on Apr 19, 2017 in SEO | 0 comments

The Top SEO and Digital Marketing Podcasts that You Should Be Tuning in to

Seeing as though the world of SEO and digital marketing is constantly changing, it makes sense to stay tuned to those experts who can help you to get a handle on it! If you want to keep your head in the game and maintain the lead that you have over your competitors, these are some of the top SEO and digital marketing podcasts that you should be adding to your playlist. PNR: This Old Marketing  All of us know Robert Rose and Joe Pulizzi. They are content marketing i

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3 Lesser Known Social Platforms That Could Benefit Your Brand

Posted by on Apr 18, 2017 in Social Media Marketing | 0 comments

3 Lesser Known Social Platforms That Could Benefit Your Brand

Social media marketing has become way too predictable over the years. Isn’t it time that we did something different? Forget Facebook, Twitter and LinkedIn for a minute. Let’s take a look at 3 lesser known social platforms that could benefit your brand.     Wanelo Wanelo is a wonderful digital marketing / social platform for both large and small businesses, regardless of how well-known they are or not. It is basically a products website that is curated

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5 common PPC mistakes you need to avoid

Posted by on Apr 17, 2017 in PPC | 0 comments

5 common PPC mistakes you need to avoid

When it comes to digital marketing, pay per click advertising is a great way to get more leads, a lot more website traffic and better brand awareness in general. However, PPC is not as easy as it sounds. In fact, some might even call it an art… an art that requires plenty of time and dedication to master. If you’re struggling to get it right, save yourself the hassle of figuring out the pitfalls and look at WSI OMS’ list of 5 common PPC mistakes you need to av

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3 Reasons Why You Should Include Instagram in Your Digital Marketing Strategy

Posted by on Apr 13, 2017 in Instagram, Social Media Marketing | 0 comments

3 Reasons Why You Should Include Instagram in Your Digital Marketing Strategy

Facebook, Twitter and LinkedIn are now all commonplace in any quality digital marketing strategy. Unfortunately, there are countless businesses out there that are missing out on the many benefits associated with using another popular social media platform as a marketing tool. Yes, we’re talking about Instagram. Here are 3 reasons why you should include Instagram in YOUR digital marketing strategy going forward:  Visual is better It is safe to say that co

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Four Best Practices To Create Content That Attracts The Right Visitors

Posted by on Apr 12, 2017 in Content Marketing | 0 comments

Four Best Practices To Create Content That Attracts The Right Visitors

It has been proven over and over again that content marketing is the best way to guide your prospects down the sales funnel and keep your existing customers coming back for more. In fact, at WSI, we try to avoid the overused phrase that “content is king”! However, as with all clichés, it is based on a home truth. However, churning out lots of content is only beneficial if is attracts the correct target audience. Your email newsletters, social media posts, and w

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