Set Up Your Instagram Account for Success
Instagram and Snapchat are competing with each other, which has led Instagram to launch a number of features that are giving Snapchat a run for its money. Instagram is a great tool for marketing and it is really coming to its own. Instagram added Stories earlier this year, which is a great addition, but has unfortunately led to many people reporting lower engagements with Instagram’s feed. This is something that business owners and internet marketers need to take
read moreTurn Your Company into a Knowledge Centre Using Content Marketing
Big brands continue to be overtaken by lean, emerging start-ups. Consider how the entire paid television and Blockbuster sector has been overhauled by streaming services like Netflix and Hulu. If brands are not agile and quick to adapt, they can become irrelevant. Fast. One way in which brands are successfully reinventing themselves is by looking within their business and establishing themselves as the go-to authority within their industry. To do this, they become k
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Do a Test Broadcast Before You Go Live On Facebook
After you have checked your internet speed and set up all the equipment you need for your Facebook Live stream, you will need to do a test broadcast. Here is what to do:Press the Live button but make sure the Live Broadcast is going only to you. In the Facebook settings, you get to choose who the broadcast is going to. There is an option to broadcast to “Only Me” which means that nobody else will be able to see it. During this test, make sure that the backgrou
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Setting up Your Equipment for Facebook Live
The last thing you want to do when you go live on Facebook is tweaking and changing things. Here is how to set up your equipment for Facebook Live:Check Your Upload SpeedBefore you start filming, make sure you have at least a 2 to 2.5 Mbps for Facebook Live. Be aware of other people who may be sharing your internet connection. If you are in an office, other people may start downloading files, which can slow down your internet speed significantly. If your interne
read moreDo This before You Start a Facebook Live Stream
Facebook Live is a great way to engage with your online community. Here are a few tips to get professional results from your Facebook Live posts:Plan Your ContentYou will need a simple structure of everything you want to cover in your live stream. Your structure will have a hook, which is what you will say before the introduction (it is the thing that hooks your viewer to stick around for your live stream). Your introduction will touch on the things you want to
read moreThe Value of Social Media in Your E-Commerce Strategy
When it comes to digital marketing for e-commerce platforms, many people are focused on retargeting and a mix of inbound and outbound marketing efforts. Social media usually does not top the list of things that marketers should focus on, but a new infographic by Prima Software shows how valuable social media can be when used to market e-commerce websites. Here are some of the most interesting statistics from their research:26% of consumers are likely to use Facebo
read moreEmail Marketing Tips: What To Do If Your Unsubscribe Rates Are On The Rise?
According to Experian, 60% of marketers do not let customers choose the type of email they want to receive and only 30% let them choose how often they receive correspondence. To avoid customer rejection and decrease unsubscribe rates, you need to make sure that every message you send proves its own relevance and value (and that the customer understands why they are receiving your message in the first place). It is important for customers to choose the types of email
read moreHow to Use Videos on Instagram More Effectively
The launch of Instagram Stories has been a game changer, but many brands report that fewer people are engaging with their feed photos since this launch. This means that marketers need to use videos along with photos if they want to effectively engage with their audience on Instagram. The same rules that apply for photos also apply for videos on Instagram: you have to capture users’ attention within the first three seconds. If you are doing a video, you might want
read moreOptimise Your Podcast’s Show Notes For Successful Promotion
Did you know that over 1 in 3 Americans have listened to a podcast? A few years ago, the popularity of blogs was king, but today, podcasts are making their mark as well. While podcasts are easy to produce, they can be tough to promote successfully. Here are some of the tips from the brands who are leading the way in their podcast promotion:Think About What You Put In Your Podcast Show NotesAfter you have recorded your podcast, you will be ready to draft a few no
read moreDigital Marketing Skills to Master (Part Two)
As a digital marketing company, we often get asked what skills are required to become a successful digital marketing. In our previous blog posts, we discussed the basic marketing fundamentals as well as the types of marketing channels that you need to master. Here are a few more skills that you will need to cultivate on your journey to becoming a successful digital marketer:CommunicationCommunication is the x-factor in a digital marketer. You need to be an aweso
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