Visit Us On Twitter Visit Us On Facebook Visit Us On GooglePlus Visit Us On Pinterest Visit Us On Youtube Visit Us On Linkedin
Call us: +27 11 466 0371

Important Changes You Should Make to Your Content Marketing Strategy

Posted by on May 23, 2017 in Content Marketing | 0 comments

Important Changes You Should Make to Your Content Marketing Strategy

If done right, content marketing can help create and maintain a positive standing for a business within the digital marketing realm. According to the WSI OMS team, there are a few things you should change about your content marketing strategy to achieve better results and increase your following:  Make it All about the AudienceWhile promotional content has its time and its place, the type of content that usually performs the best is the content that is al

read more

Don’t make these hashtag mistakes

Posted by on May 22, 2017 in Instagram, Social Media Marketing, Twitter | 0 comments

Don’t make these hashtag mistakes

Hashtags have become commonplace in social media marketing, making it easier for you to reach specific audiences and encourage more engagement from both your followers and your potential soon-to-be followers. However, using hashtags isn’t as clear-cut as it may seem. Here are four of the biggest hashtag mistakes that businesses are making on Twitter and Instagram:  Making them too long Hashtags always make more of an impact when they are short and sweet.

read more

3 Digital Marketing Errors Most Small Businesses Are Making

Posted by on May 18, 2017 in Online Marketing | 0 comments

3 Digital Marketing Errors Most Small Businesses Are Making

Countless small business owners worry about how their seemingly tiny budget can ever compete with the gargantuan amounts that so many other enterprises are spending when it comes to digital marketing… and this is mistake number one! The good news is that with the right planning, a dedicated team (no matter how small) and the ambition to make online marketing work for you, there is no reason why a small business can’t make a lasting impact within the digital sphe

read more

Web Design and SEO: A Match Made in Heaven

Posted by on May 17, 2017 in Website Design | 0 comments

Web Design and SEO: A Match Made in Heaven

While most business owners look at web design from a purely visual point of view, the truth is that there is plenty that you can do in terms of the overall design of your website in an effort to help boost your SEO. Here are a few ways in which to get started:    Optimising Your Images Your images play a big role when it comes to keeping website visitors interested – and they can also play a big role when it comes to impressing Google and keeping

read more

How to Make It Impossible for People NOT to Read Your Blog Posts

Posted by on May 16, 2017 in Content Marketing | 0 comments

How to Make It Impossible for People NOT to Read Your Blog Posts

Everyone knows that quality content is key to every great content marketing strategy. However, even if your content is interesting and well-written, that’s only half of the battle won. You need to actually convince people to read it first! Here’s how…Pay Attention to Your Headline This is obvious… but it is often tackled with the wrong approach. An attractive, enticing headline doesn’t need to rely on sensationalism or make false claims to get more

read more

A guide to data-driven digital marketing

Posted by on May 15, 2017 in Digital Media Marketing, Social Media Marketing | 0 comments

A guide to data-driven digital marketing

Any solid digital marketing strategy needs to be based on facts and data – not assumptions. This is especially true when it comes to analysing your target market and developing new strategies for not only acquiring new followers, but also for maintaining your already existing ones. Here is a simple guide to making a success of data-driven digital marketing within your enterprise.  Choose your goals Obviously, every business owner aims to improve his or

read more

6 Ways Your Website Design is Hurting Your Business

Posted by on May 11, 2017 in Website Design | 0 comments

6 Ways Your Website Design is Hurting Your Business

At the end of the day, if your website design isn’t quite up to scratch, all that money that you are spending on content marketing and SEO is in vain. Here are 6 ways in which your web design could be hurting your business, as well as a few tips for making some much-needed improvements going forward:  Using Splash Pages It doesn’t matter how well your splash page has been designed – it is for sure increasing your website bounce rate quite dramaticall

read more

Social Media Marketing and the Customer Lifecycle

Posted by on May 10, 2017 in Social Media Marketing | 0 comments

Social Media Marketing and the Customer Lifecycle

For many business owners, social media marketing is used to support one of two different stages in the customer lifecycle: the conversion aspect or the care aspect. However, if used properly, social media marketing can and should, form an integral part of every stage in the customer lifecycle. We investigate how and why below.   The 4 Stages  Generally, there are 4 different stages in the customer lifecycle:  Contact:This is where the potential custom

read more

Why Email Marketing Still Works

Posted by on May 9, 2017 in E-mail Marketing | 0 comments

Why Email Marketing Still Works

Traditional email marketing has been around so much longer than other digital marketing techniques such as social media marketing and content marketing. While some business owners may believe that it is no longer as effective as it used to be, that observation is incorrect. Here are a few reasons why email marketing is still an essential part of any successful online marketing strategy!It Fits in with the ‘Mobile Revolution’ As we all know, most people no

read more

Mistakes businesses make on their Facebook page – and how to avoid them

Posted by on May 8, 2017 in Facebook, Social Media Marketing | 0 comments

Mistakes businesses make on their Facebook page – and how to avoid them

Social media marketing is both a science and an art that requires plenty of trial-and-error at first. Luckily, WSI OMS is here to save you time by providing you with expert insight into the most common mistakes that businesses make on their Facebook page – and how best to avoid them.    Deleting negative feedback Deleting negative feedback makes it seem like you’ve got something to hide, and that you aren’t concerned with making sure that all yo

read more