8 Social Media Buzzwords You Should Know
Tweets, DMs, mentions and impressions, these are just a few of the terms you will find floating in the pool of social media jargon. Even as a social media marketer or a digitally savvy business owner, it can get overwhelming trying to keep up with the latest trends and hashtags. We have compiled a list of social media terms you should add to your vocabulary if you want to stay in the know. User Generated Content (UGC) User Generated Content is conte
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How Better Forms Can Help Boost Your Email Sign Ups
Quality email marketing is the crux of most companies’ digital marketing strategies – and it should be! If you are struggling to get a decent number of sign ups despite your best efforts, your email sign-up forms might not be quite up to par. Here are three tips on how to fix that!Keep Them Short You do not need to know what someone’s mother’s maiden name is to add them to your email marketing list! People don’t like to spend 20 minutes filling in f
read moreMeasure Your Customer Service
It goes without saying that great customer service is king. But, how do you determine whether your clients are indeed happy with the service levels they are receiving? Well, don’t wait for a Hellopeter mention! Be pro-active and measure your service by asking your customers. Unfortunately, using traditional surveys for these purposes have a very low response rate. Enter the one-click email banner survey – it will provide you with surprisingly sophisticated f
read moreGen Z – The Future Consumers
Generation Z (also known as Centennials and as the Born Free generation in South Africa) is different to Millennials, and shouldn’t be misunderstood or grouped in the same segment. Born in the era of rapid technological advancements (think smartphones, machine learning and artificial intelligence), they are addicted to living through the social media lens. Brands will be well advised not to be mediocre when communicating to them. In light thereof, here are some ti
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Want Your Digital Marketing Campaigns To Soar In 2019? Here’s What To Do:
It’s a new year and a new chance to make the most of your digital marketing campaigns. If you attempted to make waves with your online campaigns in the past with little success, it may be time to re-look your strategy. Here are the most important aspects to consider and implement:Social Media Marketing Countless business owners spend a lot of time crafting incredible campaign landing pages on their websites – but what good is a campaign if nobody is expos
read moreImprove Your Email Marketing
Do you, like many others, think of email marketing as old and obsolete? This could not be further from the truth. In fact, it may be difficult to find a tool as effective as email marketing to reach a large base of clients, both effortlessly and cost-effectively. Even social media does not compare with this type of aggressive marketing. However, sending emails willy-nilly into the ether is of no use. You need to know what you are doing (new legislation like POPI is
read moreBenefits Of Email Marketing
Fast, cost-effective, accessible and easily replicated – email is an important business communication tool. In an era where automation is rapidly gaining momentum, email marketing remains important for building personal relationships with prospects, leads, and current and past customers. It gives you a chance to ‘speak’ directly to them, in their inbox, at a time that is convenient for them. Below we investigate some of the benefits of email marketing: Build T
read moreYour Guide To Google Ranking Factors In 2019!
As digital marketing transforms, so too do the factors that Google takes into account when ranking websites. Making sure that you understand these essential SEO ranking factors will help you to continue ranking high in Google searches – of which there are 3,5 billion each and every day! Below, we take a look at some of the ranking factors that are set to change, and how to adapt your digital marketing and SEO strategy accordingly: ResponsivityCan your website b
read moreDigital Marketing Strategies For 2019
Blink – and another year has flown by! Perhaps time seems to be escalating because of the rapid and far-reaching changes in technology? Be that as it may, the only way to successfully deal with change is to plan ahead. With that in mind, here is a brief look at digital marketing strategies for 2019: Away With Ads More than 30 percent of all internet users are expected to be using ad blockers soon, meaning that traditional advertisements will be reaching even
read moreDigital Advertising Trends
Digital Advertising Trends 2019 – The dawn of a new and exciting year. And there is no better time to reflect on the trends that we expect to define the digital advertising landscape. A New Voice Voice-enabled search is expected to be the next big thing in marketing. In fact, some analysts say they think that by 2020 almost as much as 50 percent of all searches will be made by voice. This means that as marketers we will have to: Understand what their audien
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