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How online communities help your brand and business

Posted by on Oct 19, 2017 in Community Management | 0 comments

How online communities help your brand and business

“Online communities” have been the top priority for many businesses and digital marketers over the past few years. But with an online community comes online community management, content calendars, copywriting, and social media reporting. Is it all really worth it? Yes, and here’s why:  It helps customers get more value from your products and services Consider how tech-related online communities, such as those of Apple or open source coding like Linux, increa

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Avoid these Instagram mistakes

Posted by on Oct 18, 2017 in Instagram, Social Media Marketing | 0 comments

Avoid these Instagram mistakes

Instagram has changed a lot over the past few years. Some brands are making a few avoidable mistakes. The social media marketing gurus at WSI OMS point out some of the top ones: Not having a cohesive visual strategy  If you are selling visual products, then you need to have a cohesive theme on your page. You don’t want to be posting memes one day, pastel coloured nature pictures the next, and wacky upbeat photos a few days later. Consider your brand, your corpora

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Choosing a great domain name for your website

Posted by on Oct 17, 2017 in Website Design | 0 comments

Choosing a great domain name for your website

Choosing a domain name for your site is a big deal. Not only does it impact your search visibility, but ideally you will be keeping the domain name for a long time, so you will be building brand equity along the way as well. Here are a few tips to make sure you get it right: Brainstorm keywords Many companies are shocked to learn that their chosen keyword phrase or even their brand name has already been taken. Before you hit a frenzy, brainstorm a few keyword altern

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Leverage your social media for SEO through link building

Posted by on Oct 16, 2017 in SEO | 0 comments

Leverage your social media for SEO through link building

Few businesses and digital marketers will dispute how important social media is. While having a social presence is crucial in today’s business environment, you need to make sure you’re leveraging it so that your digital marketing strategy can benefit as well. There are many moving parts to creating a comprehensive search engine optimisation strategy. Earning high-quality backlinks is one important element of an SEO campaign. Spammy link building strategies, howe

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Colour psychology and web design

Posted by on Oct 12, 2017 in Website Development | 0 comments

Colour psychology and web design

Whether you’re printing t-shirts, designing a logo or building an e-commerce website, the colours you choose play a role. Iconicfox.com recently released a colour in branding infographic that shows how some of the most popular brands, including Levi’s, Canon, Amazon and McDonald’s are using colours. Here’s an overview of the psychological effect that some of the colours will have (make sure you keep this in mind when planning your web design): RedPositive

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Video marketing tips and ideas

Posted by on Oct 11, 2017 in Visual Marketing | 0 comments

Video marketing tips and ideas

Not only is video marketing great for engagement on your site, but it can also make a big impact on your bottom-line. If you’re worried about all the effort that goes into creating a video that doesn’t generate the results you want, then consider our tips and ideas: Cliffhanger endings What gets you staying up to al hours of the night watching television? Cliffhanger endings in series! While your corporate video may not be quite as dramatic as Breaking Bad, ther

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4 Social Media Marketing Tools You Need to Use

Posted by on Oct 10, 2017 in Social Media Marketing | 0 comments

4 Social Media Marketing Tools You Need to Use

Social media marketing is an affordable way to get your message across, but it can be a time-consuming task. Here are some useful tools that you can use to make the job easier. Buffer  Many people do not know about Buffer. This is a tool that helps you schedule all your social media posts. You can add your Facebook, LinkedIn and Twitter accounts to the platform, schedule posts and have updates shared automatically from your queue. Edgar  Edgar helps you to re post

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Online reputation management tips from digital marketing specialists

Posted by on Oct 9, 2017 in Digital Media Marketing | 0 comments

Online reputation management tips from digital marketing specialists

Customers can share their experience with your brand in an instant and if you are not proactively managing your online reputation, and this can lead to devastating consequences. While it’s not always possible to continuously browse social media sites and respond to all types of feedback, there are a few simple things that you should do to manage your brand’s reputation online: Claim the top spots in Google If someone types your company’s name or product names

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4 Content Creation Tools You Must Have

Posted by on Oct 5, 2017 in Content Marketing | 0 comments

4 Content Creation Tools You Must Have

Are you looking for tools that will help you fuel your content marketing campaigns? Creating content is a time-consuming task and most business owners need all the help they can get. With the right content creation tools, it is easy to generate numerous posts without feeling like all you’re doing is writing. Evernote  Do you plan your content? Many online entrepreneurs fail because of poor planning. Evernote is a great tool that helps you to write down your notes

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3 Ways of Social Selling Without Too Much Pitching

Posted by on Oct 4, 2017 in Content Marketing | 0 comments

3 Ways of Social Selling Without Too Much Pitching

You don’t want to sound too pushy in your promotions. Right? The internet is full of annoying pitches everywhere. Most email subscribers unsubscribe from mailing lists due to the frequent salesy emails they receive which don’t give them space. Selling your product without too much persuasion is the secret to successful online marketing. However, getting this right isn’t as easy as you may think. Is it possible to mellow down your pitches and still sell? Here

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