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Working with Google Analytics

Posted by on Mar 28, 2017 in Website Analytics | 0 comments

Working with Google Analytics

To find out whether your website is performing as it ought to, Google Analytics is an invaluable tool. Here is how to make it work for you.  Install Google Analytics Double check that your “web guy” has, in fact, installed Google Analytics on your site. Then create your Google Analytics account, login, and check that your website shows up.  Audience Overview This section of Google Analytics allows you to track various things such as the num

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4 email marketing basics to get you started

Posted by on Mar 27, 2017 in E-mail Marketing | 0 comments

4 email marketing basics to get you started

Email marketing can become an integral part of your digital marketing strategy, leading to increased website traffic, an improvement in your social media following and a boost in your online conversions. However, in order to make it work for you, you will need an effective email marketing strategy in place. Here are four email marketing basics to get your started. Send the right message at the right time Email marketing is about more than just simply sending out cop

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Words to Ditch from your Content

Posted by on Mar 23, 2017 in Content Marketing | 0 comments

Words to Ditch from your Content

Social selling using content marketing is all about using the power of words to boost your sales and strengthen the reputation of your organization. What you do not want to do, however, is to blend in with your competition in a blur of colloquialisms and slang.   Evolution of Language  Aren’t you glad that we don’t have to speak Shakespearen – thee, thou, and so on. Languages change over time. Currently the international language of business,

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Marketing With Video

Posted by on Mar 22, 2017 in Social Media Marketing | 0 comments

Marketing With Video

The purpose of content marketing as part of your social selling strategy is to develop an audience and position yourself and your organization as an expert in your field. In this way, you enrich your reputation and therefore also generate new leads.     Social and B2B  Social selling is not the exclusive domain of B2C companies. In fact, B2B businesses that blog generate 67% more leads per month on average than those that do not. Sharing content that is

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Content Marketing Ideas

Posted by on Mar 21, 2017 in Content Marketing | 0 comments

Content Marketing Ideas

We have heard it time and again, “Content is King!” But what on earth do you still have to say? It can seem daunting to keep producing content to attract, engage, and convert customers on a regular basis. To maximize the social selling techniques you are using to enhance the status of your brand, here are some content writing tips:  Feel the Pain Start your introduction by presenting your readers with a problem that they are experiencing. Make it as

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How to analyse your competitors’ SEO – and why you should do it

Posted by on Mar 20, 2017 in SEO | 0 comments

How to analyse your competitors’ SEO – and why you should do it

If you notice that you are being out-ranked on Google by a competitor, the chances are high that it is because they are paying more attention to the quality of their SEO than you are. By taking a sneak peek at what they have done, you will be able to quickly discover why they are ranking as high as they are… and exactly what you need to change in order to start ranking above them. Here are some helpful tips for successfully analysing your competitors’ SEO. Downl

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Get to Terms With Keywords

Posted by on Mar 16, 2017 in Content Marketing | 0 comments

Get to Terms With Keywords

If you want to leverage social selling techniques to help you prospect for new leads, you need to know your keywords – words or phrases that match a user’s search with online content. General keywords can be used to create a buzz about your business, and to bring as many people as possible online. To get to the right people to your site, and turn those clicks into customers, you need to be more strategic about what keywords you use.  Think Like

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More About Paid Advertising

Posted by on Mar 15, 2017 in PPC | 0 comments

More About Paid Advertising

As a business owner you have probably tried all kinds of advertising – newspapers, flyers, billboards, radio and television ads. That kind of advertisement can help you reach some potential customers, but they have their limitations:    Once your ad is in print or on the air, it is hard to make changes. Most of the time you also can’t really measure how many people see your advert, or tell if they are the right people. Even if the advert goes

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How to build an online presence

Posted by on Mar 14, 2017 in Online Reputation Management | 0 comments

How to build an online presence

By Francois Muscat What happens when you Google your name, your brand or your product’s name? If you don’t have complete control over what people read about you, then you’re not off to a good start when it comes to building your online presence. Here are a few things that we did to make sure that Jason Scholtz’s search results contain information that was published by him:  Social media profilesSocial media websites already rank well in Google. Ther

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The Lowdown on Paid Advertising – Part 1

Posted by on Mar 14, 2017 in PPC | 0 comments

The Lowdown on Paid Advertising – Part 1

To leverage social selling strategies to develop your reputation and generate new leads, you can use paid advertising. PPC (pay per click) essentially allows you to “buy” visits to your website by bidding for your advert to be placed in a search engine’s sponsored links. Each time one of your ads is clicked, you pay a fee.   PPC on Google When you search for something on Google, you generally see two kinds of results on the page:Paid adverts at t

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