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B2B Mobile Marketing Predictions for 2018

Posted by on Dec 14, 2017 in Mobile Marketing | 0 comments

B2B Mobile Marketing Predictions for 2018

One thing is for sure, mobile marketing isn’t going anywhere anytime soon! With the use of mobile devices only becoming more and more widespread, and with the technology behind these devices only getting more and more complex, businesses of all shapes and sizes have no choice but to surrender to the mobile revolution. Here are our predictions for B2B mobile marketing in 2018:More B2B Researchers will be using their Mobile Phones during the Purchase Process 

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What You Must Know about Online Reputation Management for Small Businesses

Posted by on Dec 13, 2017 in Social Media Marketing | 0 comments

What You Must Know about Online Reputation Management for Small Businesses

Building a positive online reputation is an important step when it comes to solidifying the success of a small business. The question is, how exactly does one go about doing this… and doing it successfully? We look at a few important facts about online reputation management for small businesses below.You Must Start Taking Content Marketing Seriously The bottom line is that the more quality content you put out there, the greater and faster your reputation wi

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Common Content Marketing Challenges and How to Overcome Them

Posted by on Dec 12, 2017 in Content Marketing | 0 comments

Common Content Marketing Challenges and How to Overcome Them

Content marketing is often referred to as an art – an art that takes a lot of trial-and-error to get right. What works for one company may not generate the same results for another. However, having said that, there are a few common challenges that almost all content marketers will be faced with at some point or another. Below, we take an in-depth look at these challenges, as well as provide advice on how to overcome them.Keeping Content Fresh and Interesting 

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It’s Not Too Late to Boost Your Digital Marketing Strategy

Posted by on Dec 11, 2017 in Digital Media Marketing | 0 comments

It’s Not Too Late to Boost Your Digital Marketing Strategy

Salescycle.com took sales and online shopping cart abandonment data from their clients during last year’s Christmas shopping season to draw a number of important digital marketing insights:The highest sales volumes during the festive season are on Black Friday and Cyber Monday. Sales volumes peaked around the 14th of December, perhaps as this is one of the last days that online shoppers felt would give online sellers enough time to ship their gifts before Christ

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What to Expect from SEO in 2018

Posted by on Dec 7, 2017 in SEO | 0 comments

What to Expect from SEO in 2018

In terms of SEO, 2017 saw the rise of voice search, a consistent focus on mobile marketing, as well as a new interest in progressive web apps (PWAs). The question is, what can companies expect from search engine optimisation trends in 2018? We take a sneak peek below…Accelerated Mobile Pages and SEO Rankings Accelerated Mobile Pages, which is a Google-backed project intended as an open standard making it possible for any publisher to have pages load quickly

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Social Media Marketing: Which Platforms Are Right for YOUR Business?

Posted by on Dec 6, 2017 in Social Media Marketing | 0 comments

Social Media Marketing: Which Platforms Are Right for YOUR Business?

The success of a company’s social media marketing efforts relies heavily on the platforms on which the experts within the company choose to focus. The platform that earns one company hundreds of new followers every day may not offer the same level of success to another. The secret to getting it right is properly researching and understanding your target market and, in particular, knowing where exactly it is that said target market spends most of its time online. B

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Tips for Successful Holiday Email Marketing

Posted by on Dec 5, 2017 in E-mail Marketing | 0 comments

Tips for Successful Holiday Email Marketing

For most businesses, there is no busier time than the December festive season! The question is, how do you go about making the most of this time when it comes to your email marketing efforts? We investigate below.Sort Your Email Marketing List Email marketing success is achieved when you can approach your customers with a more personalised tone. Knowing this, it helps to sort your list of contacts so that you can approach them with news and specials most rele

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Online Shopping Is Taking SA by Storm This Christmas

Posted by on Dec 4, 2017 in Digital Media Marketing | 0 comments

Online Shopping Is Taking SA by Storm This Christmas

According to Eshopworld.com, there are currently 18.43 million eCommerce users in South Africa, with an additional 6.36 million users expected to be shopping online by 2021. Four years from now, these 24.79 million eCommerce users will spend an average of $189.47 online. While these are all great future forecasts, what does it mean for your online shop this festive season? As online sales continue to grow, you need to make sure that you are taking advantage of the s

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7 Social Media Campaign Ideas For Your Small Business

Posted by on Nov 30, 2017 in Social Media Marketing | 0 comments

7 Social Media Campaign Ideas For Your Small Business

Social media marketing represents an exciting opportunity for your brand to get creative with different types of campaigns. Here are 7 social media campaign ideas for your small business to try: 1. Crowdsource Content People love the thought of their posts and photos being featured in promotional materials. It’s a great way to encourage sharing and engagement – not only does this create brand awareness but it works as social proof and encourages even more custom

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Why you should perform a local competitive audit

Posted by on Nov 29, 2017 in Digital Media Marketing | 0 comments

Why you should perform a local competitive audit

If you’re wondering why your competitors are outranking you in Google’s local pack then perhaps it’s time to do a competitive analysis. By comparing your business against some of your local competitors you’ll be able to get some insight into which factors Google is weighting most for specific search terms and improve your digital marketing as a result. After you’ve identified those factors, you’ll be able to create a game plan to help you move up the ran

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