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Expert Community Management Advice to Boost Engagement

Posted by on May 25, 2017 in Community Management | 0 comments

Expert Community Management Advice to Boost Engagement

Managing a social community is about so much more than simply responding to comments and questions in a timeous manner. Community management is about encouraging engagement, nurturing relationships and building a positive online reputation that extends far past the social media world. If boosting engagement is what you’re hoping to achieve, here are some helpful guidelines to follow going forward.  Make it Tangible Now’s the time to start getting cre

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Website Design Tips for Small Businesses

Posted by on May 24, 2017 in Website Design | 0 comments

Website Design Tips for Small Businesses

As a small business, a gorgeous website design is one of your strongest tools when it comes to succeeding in the world of digital marketing. Here are helpful tips from the team at WSI OMS for improving your game and decreasing your bounce rate:    Don’t Worry Too Much about Code While a highly intricate and over-developed website sounds like the stuff that dreams are made of, it often isn’t a viable option for smaller businesses that need to kee

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Important Changes You Should Make to Your Content Marketing Strategy

Posted by on May 23, 2017 in Content Marketing | 0 comments

Important Changes You Should Make to Your Content Marketing Strategy

If done right, content marketing can help create and maintain a positive standing for a business within the digital marketing realm. According to the WSI OMS team, there are a few things you should change about your content marketing strategy to achieve better results and increase your following:  Make it All about the AudienceWhile promotional content has its time and its place, the type of content that usually performs the best is the content that is al

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Don’t make these hashtag mistakes

Posted by on May 22, 2017 in Instagram, Social Media Marketing, Twitter | 0 comments

Don’t make these hashtag mistakes

Hashtags have become commonplace in social media marketing, making it easier for you to reach specific audiences and encourage more engagement from both your followers and your potential soon-to-be followers. However, using hashtags isn’t as clear-cut as it may seem. Here are four of the biggest hashtag mistakes that businesses are making on Twitter and Instagram:  Making them too long Hashtags always make more of an impact when they are short and sweet.

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3 Digital Marketing Errors Most Small Businesses Are Making

Posted by on May 18, 2017 in Online Marketing | 0 comments

3 Digital Marketing Errors Most Small Businesses Are Making

Countless small business owners worry about how their seemingly tiny budget can ever compete with the gargantuan amounts that so many other enterprises are spending when it comes to digital marketing… and this is mistake number one! The good news is that with the right planning, a dedicated team (no matter how small) and the ambition to make online marketing work for you, there is no reason why a small business can’t make a lasting impact within the digital sphe

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Web Design and SEO: A Match Made in Heaven

Posted by on May 17, 2017 in Website Design | 0 comments

Web Design and SEO: A Match Made in Heaven

While most business owners look at web design from a purely visual point of view, the truth is that there is plenty that you can do in terms of the overall design of your website in an effort to help boost your SEO. Here are a few ways in which to get started:    Optimising Your Images Your images play a big role when it comes to keeping website visitors interested – and they can also play a big role when it comes to impressing Google and keeping

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How to Make It Impossible for People NOT to Read Your Blog Posts

Posted by on May 16, 2017 in Content Marketing | 0 comments

How to Make It Impossible for People NOT to Read Your Blog Posts

Everyone knows that quality content is key to every great content marketing strategy. However, even if your content is interesting and well-written, that’s only half of the battle won. You need to actually convince people to read it first! Here’s how…Pay Attention to Your Headline This is obvious… but it is often tackled with the wrong approach. An attractive, enticing headline doesn’t need to rely on sensationalism or make false claims to get more

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A guide to data-driven digital marketing

Posted by on May 15, 2017 in Digital Media Marketing, Social Media Marketing | 0 comments

A guide to data-driven digital marketing

Any solid digital marketing strategy needs to be based on facts and data – not assumptions. This is especially true when it comes to analysing your target market and developing new strategies for not only acquiring new followers, but also for maintaining your already existing ones. Here is a simple guide to making a success of data-driven digital marketing within your enterprise.  Choose your goals Obviously, every business owner aims to improve his or

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6 Ways Your Website Design is Hurting Your Business

Posted by on May 11, 2017 in Website Design | 0 comments

6 Ways Your Website Design is Hurting Your Business

At the end of the day, if your website design isn’t quite up to scratch, all that money that you are spending on content marketing and SEO is in vain. Here are 6 ways in which your web design could be hurting your business, as well as a few tips for making some much-needed improvements going forward:  Using Splash Pages It doesn’t matter how well your splash page has been designed – it is for sure increasing your website bounce rate quite dramaticall

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Social Media Marketing and the Customer Lifecycle

Posted by on May 10, 2017 in Social Media Marketing | 0 comments

Social Media Marketing and the Customer Lifecycle

For many business owners, social media marketing is used to support one of two different stages in the customer lifecycle: the conversion aspect or the care aspect. However, if used properly, social media marketing can and should, form an integral part of every stage in the customer lifecycle. We investigate how and why below.   The 4 Stages  Generally, there are 4 different stages in the customer lifecycle:  Contact:This is where the potential custom

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