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Keeping on top of the Twitter game

Posted by on Jun 26, 2015 in Social Media Marketing, Twitter | 0 comments

Keeping on top of the Twitter game

Twitter can be an absolute mess to navigate through at the best of times. Fighting your way through teenage girls hearting almost everything they see, the hashtag wars which happen between celebrities with their noses out of joint and a plethora of information which people share about their personal lives, one can start to lose hope on how to use any of the information being posted on Twitter. The good news is there are now social media tools, free and paid for, out

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How content marketing can save the day

Posted by on Jun 25, 2015 in Content Marketing, Website Optimization | 0 comments

How content marketing can save the day

Content marketing can really help you not only acquire clients, but more so, keep them. It is an extremely important part of the online social media world, specifically integral in the world of bloggers. In order to do this correctly there are three key points to remember:Ensure the content which you are distributing is valuable. Ensure it is relevant. Finally make sure it is consistent.Above this however, here are a few more additional pointers on how to achiev

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How to use Twitter video to your advantage

Posted by on Jun 24, 2015 in Social Media Optimization, Twitter | 0 comments

How to use Twitter video to your advantage

Recently, the Twitter team has upped their game once again by introducing the Twitter video option. This app is one of the most prominent ways to promote and connect with your customers online. The video offering is just one more way in which you will now be able to connect with your target audience via social media. Here are a few ways in which you can use Twitter video to your advantage. How to use Twitter video  Using Twitter video is a fairly straight forward p

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How to boost your communication effectively with your readers online

Posted by on Jun 23, 2015 in Blogging, Content Marketing, Online Marketing | 0 comments

Connecting with your readers is vital for your success as a blogger. Knowing how to boost your communication with your desired target audience is vastly important if you wish to better yourself in the game. This is why these few pointers will help you understand how to connect with your reader more effectively and ensure your following grows with you. Do not make your reader feel stupid  This point is perhaps one of the most crucial ones to follow. If your reader f

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Is your social media strategy making these critical customer service mistakes?

Posted by on Jun 22, 2015 in Social Media Marketing, Social Media Optimization | 0 comments

Is your social media strategy making these critical customer service mistakes?

As people post compliments, complaints and queries on social media, smart businesses have ensured that someone is monitoring the company’s social media accounts and responding to clients and potential clients on these networks. There are, however, a few critical customer service mistakes you could be making: Not responding when somebody mentions your brand online Whether you’re using Twitter, Facebook, GooglePlus or any other social media networking site, you ne

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An introduction to Medium

Posted by on Jun 19, 2015 in Content Marketing, Digital Media Marketing | 0 comments

An introduction to Medium

Firstly, we need to ask the question: What is Medium? Medium is, plainly put, a place to write. With over 650 000 subscribers, one can see the merit this holds for writers. This site has pieces on hundreds of different topics, so you will really be able to go on and begin writing about whatever your heart desires. How Medium works for you as a writer  Medium is an extremely simple thing to get involved with. All you need to do is sign up for a free Medium account a

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Tips on tweaking your marketing for your blog

Posted by on Jun 16, 2015 in Blogging, Content Marketing, Copywriting | 0 comments

Tips on tweaking your marketing for your blog

As an aspiring, or already established blogger, you need to understand the necessity of marketing for your blog. There is nothing worse than wishing to share your passion through writing with no subscribers to read it. Therefore take a look at these tips on how to boost your marketing through email in less than an hour. The ten person rule  This is a fairly simple step to take. Go through your email contact list prior to beginning your blog and try find ten names w

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How to successfully incorporate voucher codes in your email marketing strategy

Posted by on Jun 15, 2015 in E-mail Marketing | 0 comments

How to successfully incorporate voucher codes in your email marketing strategy

Coupons and voucher codes seem like a simple, effective way to boost sales, but this isn’t necessarily always the case. Big discounts can often have a negative effect on a business (which can be seen in many Groupon case studies) and while voucher codes can be extremely effective, you have to be smart about how you go about implementing and executing the strategy. Here are a few tips on how to incorporate voucher codes in your email marketing strategy: Measure you

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Simple Online Marketing Tips: Make Your Corporate Videos Work for You

Posted by on Jun 11, 2015 in Digital Media Marketing, Visual Marketing | 0 comments

Simple Online Marketing Tips: Make Your Corporate Videos Work for You

Creating a corporate video for your online marketing needs is not an easy feat. It takes hard work and dedication and once you have the go-ahead to use your new video, you will need to make sure your target audience loves it and responds to it. Maximising on your investment in your corporate video is the main objective and so getting it out there should be your number one priority. Below are a few places that you should be using your corporate video to make an impac

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Simple Online Marketing Tips: Supercharge Your Facebook Page

Posted by on Jun 10, 2015 in Facebook, Social Media Marketing | 0 comments

Simple Online Marketing Tips: Supercharge Your Facebook Page

Your business undoubtedly uses a Facebook page as part of its online marketing strategy and while all of Facebook’s changes have made it more challenging to run such a page, there are things you can do to supercharge your page and make it have an impact on your target audience. You will find this particular social media platform offers a loyal group of followers and with a bit of effort you can maximise your social presence and reap the rewards. Below are a few ti

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