How To Set Up And Build Your Presence On YouTube
YouTube is a vehicle, not a destination. Many people, from online influencers to business owners, have successfully used YouTube to build their personal brands over the years. If you want to build your online presence and create more opportunities for yourself, then YouTube is a great tool to help you to achieve this goal. Social media websites such as Instagram, Facebook and Twitter are also good tools for building your brand, but the problem with these site
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Influencer Marketing Need-to-Knows
Influencer marketing is a huge part of digital marketing nowadays, making it possible for brands to reach new audiences and boost their reputation in one fell swoop. If you have been considering embracing this type of marketing for a while now but aren’t sure exactly how to go about it, the following info is sure to help. Who is Considered an Influencer? That depends. However, in general, social media influencers earn that title by generating a minimum of 15 00
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Why Quality Images Are Key to Social Media Success
Think about your own experiences on social media. How many posts which include paragraphs of content do you take the time to read? How many short and snappy posts with amazing imagery grab your attention? It is a fact that quality images are key to social media marketing success. The following stats will demonstrate why… They Generate More Engagement The proof is in the pudding. According to research, posts which include images perform better on all social media
read moreSoftware Testing Solutions
Before a software product is released, it has to be tested so that problems can be picked up and fixed. Without this type of software testing, users will encounter problems and become unhappy. Inspired Testing recently published a series of articles on the often-confusing topic of software testing. From the basics and types of software testing to the core terminologies in software testing, you will have all your questions answered. Making Sure Software Is Fit for P
read moreImprove Your Digital Marketing Strategy with These e-Commerce Statistics
It is estimated that there are 18.43 million eCommerce users in South Africa, but what are these people’s online behaviours, expectations, and preferences? How can you tailor your e-commerce digital marketing, content marketing, social media marketing, and website design strategies to meet their unique needs and wants? We hope that the following statistics can help with that… Page Loading Speed Studies have found that slower page loading speeds, even those del
read more3 Reasons Why Your PPC Ads Are Failing
While pay per click advertising is certainly not easy, at the same time, there are a few simple things you can do to make sure your ad campaigns are working. However, there are a number of common pitfalls that lead companies to abandon PPC. Make sure you are not doing any of these things: Too Many Keywords We have seen PPC campaigns for a very specific service, such as a plumber or another professional service such as an accountant, with thous
read moreSEO 101: How to Optimise Images
The focus of SEO has been on website design and content marketing for a while now. Because of this, many of us tend to forget just how valuable SEO optimised images can be when it comes to rankings and boosting traffic on our websites. Did you know that images which have been SEO optimised also have faster loading times, ultimately improving user experience? It’s true! Here’s how to go about it… Pay Attention to Image and File Size/Format Remember that PNG,
read moreBoost Your Social Media Marketing Game with These Essential Tools
Navigating the ever-changing world of social media can be a headache and a challenge for even the most digital-minded companies. Luckily, you need not go it alone! Here’s our list of the most essential tools to help boost your social media marketing game in 2019 and beyond… Awario When it comes to monitoring social media marketing performance, you cannot go wrong with Awario. This tool has been designed specifically for smaller businesses. In essence, the tool
read more3 Ways To Tweak Your Website Design To Attract More Customers
When it comes to website design, it’s all about user experience. However, what that means for one company may be entirely different from what it means for another. Pay Attention To Loading Times Did you know that if your web page takes longer than three seconds to load, 53% of visitors will click away and look elsewhere? Surprising, but true. Therefore, while gorgeous graphics look amazing and are often the crux of website design, too many of them (espe
read moreWhat Is SEO Reputation Management?
SEO reputation management is a service that companies are increasingly turning towards out of necessity. If negative search results are causing you grief, damaging your brand, or impacting sales, it is time to take action. In today’s world of negative media consumption, one negative article, news story or bad customer review can impact your business. Too often, we see this type of content reach the top of Google’s search results and completely wipe out a
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