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Is Paid Advertising Cheating?

Posted by on May 5, 2016 in Online Marketing, PPC, SEO | 0 comments

Is Paid Advertising Cheating?

If inbound marketing is all about creating value for your customers and prospects in order to grow organically into an industry leader and esteemed brand… is paying for advertising not a cheat? Yes and no As with so many things in life, there is no definitive answer. Paid advertising a case of not “what”, but “how”. No one likes to be bombarded with annoying, intrusive ads. However, finding a gem of a product or service through an ad is a treat. Inbound ap

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Six Step Formula For a Winning Digital Marketing Campaign

Posted by on May 4, 2016 in Digital Media Marketing, SEO | 0 comments

Six Step Formula For a Winning Digital Marketing Campaign

Competition today is brutal. To win in business, you need to employ the best online practices, including a comprehensive digital marketing strategy to streamline your marketing activities. To make sure you are prepared, here is a six step checklist:Is your website a sight for sore eyes?Digital marketing promotes organisations through electronic media. An advantage of digital marketing over traditional marketing is that it monitors what is being viewed, how ofte

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Blogs Make Good Business Sense

Posted by on May 3, 2016 in Blogging, Content Marketing | 0 comments

Blogs Make Good Business Sense

As we move further into the 21st century, organisations of all sizes are increasingly appreciating that having a presence in the digital community at large is a must in order to expand and grow. Business owners often ask, “Ok, so I have a Facebook Page for my business. Why would I spend so much of my precious time writing a blog?” 80% of business decision makers prefer to get information in a series of articles versus an advertisement. 61% of consumers say they

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3 myths about SEO – busted!

Posted by on May 2, 2016 in PPC, SEO | 0 comments

3 myths about SEO – busted!

Search Engine Optimisation continues to evolve and change. Google’s search algorithms reward relevance, great content and engaging pages, but there are still a lot of myths about shortcuts that can be taken to bypass Google’s systems. Here are some of the top SEO myths: Keyword stuffing is the way to rank well  If anything, keyword stuffing will hurt your SEO efforts. A paragraph that reads as follows: “XYZ Company is a cheap electrician in Gauteng and if you

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Decreasing attention spans affect marketers

Posted by on Apr 28, 2016 in Digital Media Marketing, Website Optimization | 0 comments

Decreasing attention spans affect marketers

There’s probably a deep and profound explanation for it, but the reality is, over the years, the average attention span of internet users has decreased steadily, making your job as a marketer even more difficult. With the typical time people spending on a web page being between 10 and 20 seconds, it’s not a very long time to convince your visitor to buy your product or use your service. Interesting, and quite alarming, studies have shown that the average attenti

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Why some things go viral and others don’t

Posted by on Apr 27, 2016 in Digital Media Marketing, Social Media Marketing | 0 comments

Why some things go viral and others don’t

It would be great if there was some magic formula for making your content or video go viral, but there isn’t really. When you look a little deeper, most of the viral posts out there either had careful thought and planning with a clear strategy, or a lot of luck. Everyone on earth must have watched Gangnum Style by now, but the truth there was that a lot of money was spent by a lot of parties to get that video where it is. Most of the posts that go viral actually d

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A quick guide to writing a winning sales email

Posted by on Apr 26, 2016 in Digital Media Marketing, E-mail Marketing | 0 comments

A quick guide to writing a winning sales email

Email marketing is not the easiest – sales emails are difficult to get right. They can be time-consuming and hard to tailor, with a good chance of being ignored. Sales emails are like the gift wrap on something special – you know people want what’s inside, but how to get them to open it? You need to keep your emails clear and unambiguous so your prospects can focus on what you want them to know. There are some golden rules about writing sales emails, with the

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Know the ROI for your inbound marketing campaign

Posted by on Apr 25, 2016 in Inbound Marketing | 0 comments

Know the ROI for your inbound marketing campaign

Return on Investment (ROI) is very important in inbound marketing campaigns. It shows whether marketing campaigns are successful in attracting visitors, and converting them into customers. Every marketing campaign needs to measure the ROI or else data on how effective the inbound marketing is will be lost. You can measure the ROI through identifying goals of content marketing such as: Awareness This involves large numbers of people knowing about your marketing campa

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The low down on adaptive content

Posted by on Apr 21, 2016 in Content Marketing, Website Optimization | 0 comments

The low down on adaptive content

Statistics show that 94% of companies claim that personalisation is a key component of their success, while 56% of consumers would happily purchase from a company that provides good personalised service. It’s stats like these that have led to the development of adaptive content – that is, using personalisation to enhance the customer experience and preparing content for delivery across multiple platforms. By implementing these into your content strategy, you’l

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What’s so special about a landing page?

Posted by on Apr 20, 2016 in Content Marketing, PPC, Website Optimization | 0 comments

What’s so special about a landing page?

When referring to a landing page, this means the page a visitor arrives at after clicking on an advert. Inexperienced marketers will direct all their PPC traffic to their homepage, but this can be a mistake. Having landing pages tailored to different offers can be just the thing to provide a quality experience for your visitors and to drive conversions. Great landing pages that convert, have a number of traits in common. While some of these tips may seem obvious, re

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