SEO In The South
Search engine optimization, or, as we like to term it, staying relevant in the eyes of Google. Sometimes it seems like getting it right is like catching a slippery fish. You might catch its attention for a bit, but before you know it, it slips through your fingers, and you have to start all over again. SEO is difficult, but it can be made easier with the right advice. South Africans need an SEO solution tailored to their needs – where else are you going to find th
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6 Ways to Conduct a Trend Analysis
Trend analysis is used to analyse statistical data and recorded market behaviour over a defined period. Analysing market behaviour and dominant patterns of consumers provide valuable insights to an organisation on consumer preferences and the macroeconomic environment. Using this data assists with strategising and forecasting future business plans, understanding various behaviours and the dominant traits of the consumers associated with it. Why Trend Analysis? A tre
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Email Design Tips to Take Your Strategy To The Next Level
Want to take your email marketing strategy to the next level? The SEO and design experts at WSI OMS have rounded up some top email design tips to boost your results: Email subject line The subject line of your email campaign may not traditionally be considered a ‘design element’, but the visual aspect of this part of your email can have an impact on what your reader experiences. With email subject lines, longer is not necessarily better. Research shows that keep
read more8 Steps to Refreshing Your Corporate Identity
Did you know that your corporate identity influences consumers and their purchasing decisions? Now you do! It should, therefore, be clear that a consistent corporate identity is vital to ensure that your company will be recognised, remembered, loved and shared. But, crafting your corporate identity entails more than giving free rein to a designer. So, how do you create a strong corporate identity that sets your business up for sustainable success? Follow the 8 ste
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CMOs Must Not Lose Sight of the Power of Brand
Because of the economic downturn in 2009, a lot of CMOs negated all long-term brand-building activity. At the time, it seemed ‘safer’ (and more desirable to the CFOs) to rather invest in measurable digital channels. The question is whether marketers have lost sight of the importance of brand marketing. We investigate the reasons why it is important not to lose sight of the power of brand building. Smart Companies Will Focus on Boosting Long-Term Brand Buildi
read moreProduct Demonstrations Work – Both Online and Offline
Many of our clients are looking for new ways to market their businesses. While we focus on digital marketing campaigns, we also keep an eye on ATL marketing initiatives that can boost sales. There is almost nothing more powerful than a great product demonstration. Done correctly, it will move the sale forward. So, if you want to increase your sales and brand awareness, you need to be doing in-store product demonstrations. Boost Brand Consciousness Brand m
read moreHere’s Why Your PPC Campaign Isn’t Converting
Are you investing in paid online advertising but battling to get the results you envisioned? Here are a few reasons why your PPC campaign may not be converting the way you thought it would: You Aren’t Using Landing Pages If you’re going through the effort of setting bids, crafting ads, researching keywords and optimising your strategy, then you better be creating landing pages for your ads as well. All too often, customers spend time on every aspect of their pai
read moreDo Not Let Your eBook Collect Dust! Here Is How to Market It like a Pro:
Whether your eBook is 10 pages or 100 pages long, you undoubtedly spent multiple hours writing, editing and polishing it to get it perfect. If you have already published your eBook on your website or even an online marketplace like Amazon, you need to make sure that you are continuously driving people to your download or ‘buy now’ landing page. Here are a few tips to market your eBook like a pro: PPC Marketing If your initial downloads have started to wane, it i
read moreWhy You Need A Testimonial Database
When you sell products online or in person, people will be curious as to what other people think about these products. People want to know:If others liked the product, If it worked for them, and What the results of using the product were.People like case studies and testimonials, which is why you need to start creating a testimonial database. All this is, are screen shots of emails, names and examples of what people said about your company. Start saving this inf
read moreHow to Find Your Blogging Voice
Being judged online can be harsh. For people who didn’t grow up with the internet, it can also make you feel a bit vulnerable to share your thoughts and opinions in a voice that really sounds like you. The result of holding back on writing in your authentic voice is that your content can sound impersonal and flat. Instead of being quirky, slightly arrogant, or playful, many writers and content marketers choose to ‘play it safe’ by using an overly professional
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