5 Ways to Tailor Your Email Marketing for Mobile
In this fast-paced digital age, more and more people are viewing emails on their mobile phones. That is why it is becoming increasingly important for businesses to optimise their email marketing for mobile. Designing your emails for desktop just will not cut it any more, in fact, your audience is more likely to ignore or delete your mails, which is costly – to say the least. Here are 5 ways you can stay ahead of the game and tailor your email marketing for mob
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How to Outsource Digital Marketing to A Virtual Assistant
In today’s global, mobile economy, an increasing number of people are hiring virtual assistants. While most people see virtual assistants as secretaries who can help with tasks such as data entry, admin tasks and scheduling meetings, you can hire a trained virtual assistant to help you with much more. Virtual staffing is a huge industry and many people offering their services have past experience in the marketing industry. If you need somebody to help you with soc
read moreLinkedIn training at Acer for Business Reseller Road Show in South Africa
I recently had the privilege to provide Social Selling tips for Acer resellers. The company hosted the Acer for Business Reseller Road Show and booked WSI OMS to provide social selling insights at a number of their event locations, which meant I traveled to Mahikeng, Polokwane, Bloemfontein and Nelspruit to talk about everything from generating leads on social media to boosting your professional image online. The sessions that Acer hosted were focused on sharing the
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Achieving Epic Awareness and Leads with Influencer Marketing
Many B2B business owners and courageous internet marketers are looking to work with online influencers to gain epic awareness and more leads. But what is influencer marketing? There are literally hundreds of definitions of what influencer marketing is. In the context of what we do at WSI OMS, it is about finding people who are true experts in their field. Once you have found those people, you need to make sure they are socially active online and have a following of
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Google’s New Tool for Marketers
Earlier this year, Google rolled out an exciting tool for marketers, specifically marketers who are engaged in video campaigns. Google’s Reach Planner helps you plan your reach on YouTube and other video sharing platforms. The tool is available in Google AdWords; it is currently still in its Beta phase of testing. It allows you to get unique data on your reach in more than fifty countries and you can look at people’s demographics all the way down to the devices
read moreWhy Progressive Web Apps Are the Future
2018 has seen the rise of the Progressive Web App (PWA). In short, a PWA is a mobile app downloaded from a web application. They load like regular web pages/websites but feel and behave like native mobile apps. In this mobile-first era, PWAs are quickly becoming the next best thing for an optimised user experience. In fact, companies like Forbes and Alibaba have turned to PWAs to increase their conversion rates. Here are some of the ins-and-outs of progressive web a
read moreContent Marketing Campaigns Drives Organic Traffic to Your Site
Getting traffic to your website is not always easy, especially if your business is in a mature industry. While a traditional approach to optimizing on-page content could have led to moderate increases in organic traffic in the past, an integrated and strategic content marketing campaign is needed to drive bigger results and a better ROI today. To get this right, you need to identify information that your potential customers are searching for online and determine whi
read more3 Reasons Your Website Needs Great Copywriting
Great copywriting goes a long way, especially online. Quality content is the most effective way to grab your audience’s attention and keep it. Sadly, most businesses don’t realise the power of great copywriting to inform, engage and eventually convert readers into paying customers. So here are a few reasons why you should invest in better copy for your website: There is More to Your Website Than Its Visual Appeal It is important to have a website that looks grea
read more3 Social Media Tools You Didn’t Know You Needed
Building a successful social media presence takes time and effort, but it doesn’t have to be a nightmare. Having the right tools can help you to market your brand effectively and engage meaningfully with your audience. So, if you’re looking to boost your social media savvy, here are a few tools to help you do just that:CanvaCanva is a graphic design tool for non-designers. Its simple drag and drop format means that even with little to no design experience yo
read moreWhat Are the Most-Hated UI Web Design Features?
Are you using only the best UI Web Design features? We look at some unpopular web design features and the mistakes you could be making on your website design.Complex Layout and ReadabilityYour website should be seamless and easy to read. Pages containing multiple graphs, links, pictures or overlapping texts create clutter and makes it difficult for users to navigate through. Be aware of bad colour schemes such as light text on a white background or text that are
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