PSASA Mid Term Convention: Creating a speaker’s Toolbox
This year’s Professional Speakers Association of South Africa (PSASA) Mid-Year Convention will be held on 20 and 21 October 2017 at the Hacklebrook Conference Center in Craighall Johannesburg. The theme of the 2018 Mid-Year convention is “Creating a speaker’s toolbox” and attendees will learn everything from setting up a winning business model and using technology to boost your speaking business to how to publish a business book and managing the search engin
read more
How to use Google Tag Manager as an SEO tool
Google Tag Manager is a free tool developed by Google to meet an increasingly pressing need for ease of access, functionality and complex data collection-made-easy as the digital and digital marketing world becomes more complex – and it’s great for SEO. SEO is all about tracking user behaviour and responding to it to give users what they want and like. Google Tag Manager is, therefore, a powerful SEO tool in that it:enables advanced tracking and data colle
read moreFrancois Muscat to speak at the Joburg Secretaries Day Conference
Digital marketing expert, Francois Muscat, will be speaking at South Africa’s premier secretaries conference and training event for administrative professionals. The conference, which is being held on 6 – 7 September 2017 at the Wanderers Club in Johannesburg, aims to provide secretaries, PA’s, office managers, project administrators, executive assistants, training and HR administrators and administrative professionals with exceptional learning opportunities.
read moreHere are the most common website customer experience mistakes
The foundation for any online business or content marketing campaign is website design. You need a great website that is easy to use, loads quickly and properly, functions optimally on all devices – from desktops to tablets to I-phone – and is ideally a web design that can be easily upgraded by your developer to function on, and with, whatever technology they cook up next. So it’s all about cross-device functionality – or is it? Far from it! That is crucial,
read moreLinkedIn Bios for Peer to Peer and B2B Marketing
LinkedIn’s importance as a Peer to Peer and B2B Marketing Platform is undeniably enormous. How you present yourself as a professional individual and/or representative of your business is crucial – hence the importance of your LinkedIn Profile, especially your summary or Bio – and the importance of targeted LinkedIn copywriting. While your LinkedIn Bio won’t break you, it could very well ‘make you’, which is why LinkedIn Profile copywriting is so comm
read moreFacebook Advertising – mistakes that could waste your budget
Paid advertising can be a very lucrative part of your Facebook marketing strategy – if done right. There are a few common mistakes that could cost you a lot of money. It helps to know from the outset what you shouldn’t do, so that you can concentrate on what you should do and get the best ROI from Paid Facebook Advertising. Some common Facebook marketing mistakes Not being specific enough. Facebook advertising allows you to target a particular demograp
read more
Mobile Optimisation – Aiming for Google’s Answer Box
With all the hype about social media, it’s easy to forget the importance of good old organic search traffic and the on-site efforts aimed at garnering the market on keywords. Organic SEO is alive and kicking thanks to some new challenges, particularly in relation to mobile. Mobile optimisation has the potential to bring in huge amounts of traffic, increase brand awareness and create a rock solid foundation for digital marketing efforts. One of those challenges is
read moreHow to get the most out of your paid online advertising
Paid online advertising or Pay-per-click advertising with Google Adwords, is an attractive option to get traffic to your site, but if it’s not done properly, you could be throwing money away needlessly. Here’s how to make the best of your PPC advertising. Keywords and Analytics for PPC ROIBe flexible and prepared for on-going keyword research, analytics, tests and adjustments. Experiment a little to see not only what keywords bring you customers and wha
read moreTips for Growing your Social Media Networks
Social Media marketing is central to any digital marketing effort, and so it follows that growing your Facebook network and increasing the number of people who follow you on Twitter is essential to the success of your digital marketing campaign. Do this and all the other digital marketing techniques and platforms you use in your campaign will offer up ROI the way daisies pop up in the Karoo after it rains. Following are just some of the things you can do to grow y
read morePay Per Click – getting the best out of paid online advertising in 2017
With all the apparent ‘free advertising’ you can get out there by leveraging social media and combining it with SEO, paid advertising has become a little scary. Is it worth it? Yes – absolutely. PPC generates traffic very quickly. It has been proven to work very well for short-term campaigns and it works as long as you are targeting the right keywords and the right market. Even better there brand new sure-fire ways to get the best ROI out of it in 2017 – bec
read more
