Distributing your content online

Distributing your content online

So you’ve gone through the effort to create a content marketing plan and you’ve dedicated a few hours each week to blogging. You press ‘publish’ on your content management system…and then you wait. After a few days, you realise only ten people clicked on your blog post. What are you doing wrong? In order to make sure as many people as possible read your blogs, you need to distribute them properly. Few blogs simply “go viral” by themselves (unless you

read more

Social selling: how to get your boss on board

Social selling: how to get your boss on board

If you’re a marketer or brand manager and are interested in how social selling can improve your sales, you might have a tough time convincing your boss it’s worth the time and resources. Many business owners still believe their “ideal clients aren’t on Facebook” (everyone is on Facebook) or that social media can’t be used to sell products. It can and it does. Sales teams and sales representatives might believe that cold-calling and in-person demonstratio

read more

5 signs your website is just too old

5 signs your website is just too old

The internet is continuously evolving, times are changing, and the style of digital marketing and website presentations is constantly changing. Here is a quick way to check if your website needs an updated, modern look that can attract and maintain viewers: When last has your website been updated? Is the same information, in the same style and manner still showing, as when it was first setup? Studies have shown that if your website looks and works the same way it f

read more

Be the journalist of your own business – create your own news

Be the journalist of your own business – create your own news

Unless you are Apple, McDonald’s or another huge business, the content you generate and distribute as news will be done by you. Being able to make use of user-generated content is the ideal position to be in, but many small to medium sized businesses (unfortunately) don’t yet have the brand loyalty to expect bloggers to scrutinise their new product developments and other news for them. If you’ve got a website and a blog, you need to be your own journalist (or

read more

Optimise your products page for selling

Optimise your products page for selling

If you’ve got an ecommerce site, you obviously want to sell products online. Not only should you concern yourself with listing all your products and having a secure payment gateway, but you also need to focus on the experience you are creating for your customers when they buy from you. Optimising your product pages to make buying from you a pleasurable experience is one of the best investments you can make on your website. Apple, for example, spent almost $10-mill

read more

LinkedIn for business networking: a simple checklist

LinkedIn for business networking: a simple checklist

Having a bulletproof social media marketing strategy that includes LinkedIn networking is a great way to build your online profile. While most people already have complete LinkedIn profiles (if you don’t, you need one pronto!), many people are still unsure about networking on this platform. Here’s a simple checklist you can use to start networking on LinkedIn. Use Open Profile to send messages Open Profile (previously called “Open Link”) is only available to

read more

Need more data on your consumers for your digital marketing strategy? Here’s how

Need more data on your consumers for your digital marketing strategy? Here’s how

Any successful digital marketing strategy relies on consumer data. If you want to create a dynamic, innovative internet marketing plan, you need to know who your customer are, who you potential customers are, their demographics and what they want. Here are a few ways to get the right data to help you tailor your digital marketing strategy: Use your Google Analytics data Google Analytics can provide you with a wealth of information. You can find out which countries y

read more

Using videos in email

Using videos in email

YouTube isn’t the second largest search engine for no reason. With everything from email marketing, mobile marketing and social media marketing available to digital marketers – it’s no wonder the people investing in video marketing are getting the best results. While you might not be ready to kick-start a full video marketing strategy, there are ways to incorporate videos into your existing email campaigns. Research from Email Monks showed that including a vid

read more

How to explain a new product to customers with content marketing

How to explain a new product to customers with content marketing

When you start a content marketing strategy, it’s easy to get caught up in how you’re going to distribute every single message to your potential readers. It’s understandable you want to market your company in the best way possible, but there are some pointers you need to read before you start blogging up a storm. Focus on benefits, not features If you’ve got a new product (one that might not be understood straight off the bat), don’t create content which f

read more

How to gamify your Facebook page

How to gamify your Facebook page

Facebook marketing can cost money – if you’re using paid Facebook advertising – or it could only cost the time you spend figuring out how to get people to spend more time on your page. Social media marketing is all about interrupting people. Even social media (without marketing) is a huge disruption. People basically go online to be entertained and communicate. Gamification is the process of using game mechanisms in a non-game context. People look at winning p

read more
Page 1 of 13412345...102030...Last »