Tips for Growing your Social Media Networks
Social Media marketing is central to any digital marketing effort, and so it follows that growing your Facebook network and increasing the number of people who follow you on Twitter is essential to the success of your digital marketing campaign. Do this and all the other digital marketing techniques and platforms you use in your campaign will offer up ROI the way daisies pop up in the Karoo after it rains. Following are just some of the things you can do to grow y
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Pay Per Click – getting the best out of paid online advertising in 2017
With all the apparent ‘free advertising’ you can get out there by leveraging social media and combining it with SEO, paid advertising has become a little scary. Is it worth it? Yes – absolutely. PPC generates traffic very quickly. It has been proven to work very well for short-term campaigns and it works as long as you are targeting the right keywords and the right market. Even better there brand new sure-fire ways to get the best ROI out of it in 2017 – bec
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E-mail Marketing – The Power of Personality
Once the primary method of online marketing, e-mail marketing quickly very quickly gained the ubiquitous synonym of ‘spam’. Fair enough – because as most of it was. Before mail platforms were developed to ‘filter’ it out, it was quite common to have to sift through 30 or 40 ‘spam e-mails’ a day, every single one of them trying to sell your something, to get to the ones you wanted to open. This is where personality comes in – because the mails you
read moreA guide to Google’s mobile-first index
The rapid spike in mobile device use over the past few years has forced Google to adapt – and consequently Google is forcing the internet to adapt…and quickly. Google’s roll out of its ‘mobile first index’ has huge significance for digital marketing, SEO, web development and website owners – and businesses that don’t adapt are going to suffer for it. So it helps to understand what this mobile first index is and why Google is adopting it. Google
read moreSocial media marketing – making yourself heard in the Twitterverse
Today, everyone is doing #socialmediamarketing on Twitter – particularly since Facebook locked down the ‘free social media advertising’ businesses were enjoying through their Pages. Since you now have to pay to ‘boost’ your Facebook Page post to even reach all the people who Like your Page, the social media marketing community have turned, in unison, like a flock of sparrows, into a whole new Universe – the ‘Twitterverse’ – where a whole new race i
read moreAdaptiveSEO – staying ahead of the game
SEO has come a long way, constantly adapting to the changing landscape of the internet, the algorithms used by search engines and user behaviour. It has also lately adapted to the popularity of social media and increased mobile use and by the availability of increasingly detailed metrics that measured traffic and from where and whom. ‘Traditonal SEO’ focused on algorithms SEO was based solidly on search and keywords – and the adapting part was using t
read moreContent Creation – taking the slogging out of blogging
Many business owners simply don’t have the time (or the skill) to write their own blog posts, which is why this kind of content creation is regularly offered as part of an SEO package or an online marketing campaign.Content for SEO: blog posts that bring traffic to your website The key here…yes ‘key… is keywords. Your SEO service provider will be doing keyword research from month to month to determine what people are typing into the search bar to
read moreHow to optimise your website images to boost SEO
SEO can be complex – and it’s getting more and more complex and adaptive as the competition on the internet increases. Luckily, there are certain techniques used in SEO that are fail-safe if done properly from the start, and these are based on transparency, honesty, value and quality. Search engines want to know what your website is about in the clearest possible ways – especially if they are relying on you to tell them, as in the case of images. They also wan
read moreContent Marketing: how it works and why it works
The term ‘content marketing’ is bandied about a great deal along in…well…content about digital marketing and SEO. Content isn’t just the ‘static’ copy on your website that provides information, educates your customers, tells your customers about who you are and what you offer. It is also articles, blog posts, social media posts, videos and other online releases that do the same and more. Content underpins product offers and adver
read moreMobile Marketing – best practices…and what not to do
Mobile Marketing is not just an essential aspect of digital marketing, it is absolutely necessary. More and more people are using mobile devices to access and browse the internet these days. In fact, mobile devices have lately become the primary interface. Thus, making mobile functionality and online marketing aimed at mobile users, the key to a successful digital marketing campaign. However, there are ‘best practices’ that will maximise the success of your camp
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