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What to think about when considering a website redesign

Posted by on Jul 28, 2016 in Website Content, Website Design, Website Development, Website Optimization | 0 comments

What to think about when considering a website redesign

More than ever, people go online to find out information about products, services, information and reputation checks before committing to a purchase. Every business understands the importance of having a website that fulfills these needs, but don’t always get it right. You need to take a hard look at your website, to see if you’re getting the most out of it and think about fixing it if you are not. It could mean a simple fix, or perhaps a complete revamp, but be

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There’s more to social media than just marketing

Posted by on Jul 27, 2016 in Social Media Marketing | 0 comments

There’s more to social media than just marketing

What began as a clever way for people to interact via the internet, sharing their photos, thoughts and other personal information, social media was quickly recognized as having enormous potential for marketing. Many businesses are using the power of social media platforms to promote their products, engage with their customers on a more personal level and chase more leads. But now, it seems, there’s even more to be gained from social media. Businesses are realising

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Ten simple ways to win with Facebook videos

Posted by on Jul 26, 2016 in Content Marketing, Facebook | 0 comments

Ten simple ways to win with Facebook videos

Most marketers wanting to use video in their marketing will turn to YouTube – unsurprisingly, since 300 hours of video are uploaded every minute! YouTube has a massive audience, so it seems like the best platform. But Facebook is another equally large and growing video home – with four billion video streams daily, Facebook is a force to be reckoned with. Think about using Facebook for your video marketing and how you can engage with more fans on the platform.U

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What priority should you give Google+?

Posted by on Jul 25, 2016 in Google +, Social Media Marketing | 0 comments

What priority should you give Google+?

Does Google+ matter? The short answer is “Yes!” Here’s the long answer:Of the 250 million Google+ users, 150 million are active users; and 50% of Google+ users sign in daily. Being frequented by pioneering industry influencers, and boasting a 33% growth rate per year, Google+ is a perfect addition to you B2B social media marketing strategy. Google+ is reported to be the second largest active social network in the world, after Facebook. Google owns 65-70% of

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Clever ways to grow your LinkedIn connections

Posted by on Jul 21, 2016 in LinkedIn, Social Media Marketing | 0 comments

Clever ways to grow your LinkedIn connections

LinkedIn is an easy way to connect with your target audience and growing your network helps to establish yourself as an expert in your field. Having many connections on LinkedIn is important, as the more first-degree connections you have will exponentially increase the chances of you being found in a LinkedIn search. Increasing your connections is not that difficult – starting by posting status updates daily. Make sure your posts add value and relate to your busin

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The five trends of social selling that drive demand

Posted by on Jul 20, 2016 in Social Media Optimization, Social Selling | 0 comments

The five trends of social selling that drive demand

Social selling – a big buzzword of 2015 – is the process of developing relationships as part of the sales process. Taking place mainly on social networks like Facebook, Twitter, Pinterest and LinkedIn, it’s a technique largely used in B2B selling. The difference between social selling and traditional selling techniques of days gone by, is that social selling aims to cultivate one-on-one relationships, rather than broadcasting a message to many. Social selling

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Eight ways to use LinkedIn to reach your audience

Posted by on Jul 19, 2016 in LinkedIn, Social Media Marketing | 0 comments

Eight ways to use LinkedIn to reach your audience

Using LinkedIn as part of your company’s marketing strategy exposes you to a massive potential audience, with it being the third most popular social networking site after Twitter and Facebook. Visitors to LinkedIn range from individuals to leaders of business, across every industry you can imagine. Here are some ways you can reach and engage with your audience, using LinkedIn:Use your company page effectivelyMake sure your company page on LinkedIn is represent

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Nine email marketing mistakes that will cost your business

Posted by on Jul 18, 2016 in E-mail Marketing | 0 comments

Nine email marketing mistakes that will cost your business

Email is an integral part of any digital marketing campaign. In order to maximize your next email drop, avoid these common mistakes: RecipientsSending emails to unwilling recipients amounts to spam. Maintain the integrity of your mailing list to improve email deliverability and performance.Lumping all your contacts into one big “To:” list prevents you from increasing your click through rates. By cleverly segmenting your email list, you have the advantage of

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Eight ways to improve a web page

Posted by on Jul 14, 2016 in Content Marketing, Website Content, Website Optimization | 0 comments

Eight ways to improve a web page

Creating an awesome web page that people will visit again and again isn’t easy, but there are some things you can do to improve your chances. Ultimately, you want your readers to experience a page that is user-friendly and quick to look at, as well as offering something interesting that your readers will pass on to others. Here are eight simple tips to try:Ensure your page loads fastInternet connections are getting faster and faster, but there’s always somet

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What Facebook interactions reveal about your content

Posted by on Jul 13, 2016 in Facebook, Social Media Marketing | 0 comments

What Facebook interactions reveal about your content

When looking at Facebook as one of the social media platforms where content is posted, your interactions (likes, shares and comments) can be an indication of how your content is resonating. But is it the sheer number of interactions that counts, or is it the specific number of shares that actually has an effect on the success of your content? While some believe that Facebook shares are more powerful than Likes, the Like button is the quickest way for people to share

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