When to Send Follow-Up Email Autoresponders
Email marketing autoresponders are the secret sauce to almost all effective digital marketing strategies. It enables you to communicate with customers on their terms by giving them the information they need when they need and where they want it (i.e. their inbox). Because this type of communication requires automation to succeed and to scale, there are all kinds of questions surrounding when it should be sent. When someone opts in for something you are offeri
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Mistakes to Avoid When Growing Your Brand on Instagram
Getting the hang of any social media marketing platform usually involves a bit of trial-and-error. If you are trying to grow your brand on Instagram, here are some of the top pitfalls to avoid: Not Understanding the Algorithm Instagram’s algorithm used to be chronological, but to many a brands’ dismay, this has been changed. Nowadays when you post a picture, it’s initially only posted to about 10% of your followers; if it gets a good number of likes and
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The Most Important KPIs to Monitor as an E-Commerce Business
E-commerce marketing is a very different ballgame from other types of marketing. If you only focus on your sales numbers, then you will have a hard time to identify what is working in your business and where you need to improve. To get an accurate indication of how your e-commerce marketing is performing, you need to keep track of a number of key performance indicators (KPIs). Here are the KPIs we suggest you track:Conversion RateThe conversion rate of an e-comm
read moreHow Entrepreneurs Can Become More Memorable on Social Media without Spending Money
If you’re an up-and-coming entrepreneur, you need to leverage platforms like social media. Not only does this give you access to the people you want to do business with, but it can save you a lot of money (especially if you don’t want to blow your marketing budget on paid advertising). Social media marketing is free, but there are so much noise and so many people out there that you’re not going to stand out if you don’t have a solid strategy in place. Keep t
read moreHow to Get More Relevant Followers on Instagram
Want to be Insta-famous? Of course, you do! Being famous on Instagram can help you make more money. Here are a few tips to help you get more followers on one of the most popular social media platforms: Go after Relevant Followers One of the most common pieces of advice is to find very popular Instagrammers in your niche and start commenting on their pictures and liking their pictures. The idea behind this is that their followers will start noticing you and be inc
read moreWhich Link Shorteners Should You Use?
Link tracking tools let you take a long hyperlink and change it to a display URL that you share. These tools are critical for measuring your success on all kinds of platforms. If you want to make it easier to track the ROI of your social media and your emails, you have to start using a link shortener. Link tracking software not only lets you track clicks, but it also lets you add parameters to your tracking and measurement. You can create unique URLs and shor
read moreLocal SEO and Link-Building Techniques – A Guide
SEO is a powerful way to claim top spots on search engines, but if you aren’t targeting specific locations, then you could be missing out on a lot of search traffic that is not only more relevant to your business but also easier to compete for. While keyword placement and PPC advertising are a good step in the right direction to kick-start a local SEO strategy, link building should most definitely play a key role in helping you achieve your goals. First and foremo
read more5 Tips for Making Sure Your Email Newsletters Are a Hit
Email newsletters are a great way for people to get a sample of the content and updates from a company. People generally subscribe to newsletters if they want to receive information about a brand. However, they don’t want constant blasts of short information. So, the way you structure your email newsletters has to be carefully thought-out. Here are a few tips to make sure your newsletters are a hit: Plan the Content Earmark around three to five different to
read more5 Elements of High-Ranking Website Pages
Who doesn’t want to have one of the most popular websites on the web? There’s a site called Alexa.com (owned by Amazon) that focuses on ranking websites for popularity. The first thing you need to know about Alexa.com is that they rank millions of websites across all niches. The closer you are to no.1, the higher your website ranks in search engine results. To increase your Alexa.com ranking, you will need to get more traffic to your website and the best
read moreHow to Use Digital Marketing to Boost Brand Loyalty
Having a loyal following is crucial to business success. Digital marketing can help you achieve this goal. To get this started, you’re going to have to build and cultivate a community of fans and followers online. Here are a few ways to do this: Tell a Story If you focus on telling your brand’s story, you will be able to keep your brand’s message consistent and make your business as a whole relatable. Take Netflix for example. Netflix’s founder starte
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