Social media agency tips to increase web traffic
Social media is a powerful tool to drive traffic to your website. Here are tips on how you can harness social media to get people from social media platforms to your site: Complete your social media profiles Before you do any posting on Facebook and Twitter, make sure you have filled in your bio, company page, or About section correctly. This is where many people will first become acquainted with your brand, so you need to ensure that you make a good impression. Also, don’t forget to add a link to your website. As people read about you for the first time, they can click back to your website and get more information. Whether or not this person turns into a customer, they automatically one more visitor to your hit count. Draw attention to great content on your blog You may have a great blog with informative, entertaining and topical content, but it’s no good if nobody reads it. You can’t expect to maximise visits to your blog through SEO alone. Social media is the most essential and most effective way to draw eyes to your blog. Make your content easy to share Now that you’ve attracted readers from social media, let them help you reach even more new audience members by embedding a social sharing tool on your pages. This allows them to easily pass your content on with a single click. Study your audience to find the best times to post content It’s no good posting great content when your target audience isn’t even on social media. Find out the peak time of your audience – the time when they are most active – and schedule your posts to go out during those times. This requires a little trial and error and guesswork at first, but you will soon be able to see when your audience is most active. You can make use of free tools such as Followerwonk to help you with this research. Make your content visual People would much rather watch a video or quickly scan a GIF or meme than read a lengthy article. So, make sure you hold their attention by posting visually oriented content. It doesn’t have to be only pictures, but it’s best to cut back on the text and add in more visuals. Even if you do post links to articles and blogs, make sure they have a picture to attract attention. WSI OMS is a proud member of the global WSI digital marketing family and has helped businesses like yours with digital marketing campaigns. Our services include PPC advertising, mobile marketing and SEO optimisation. Contact us to find out why we’re one of the top local social media agencies, and how we can help you build your...
read moreBoost your SEO Marketing with meta descriptions
Choosing the right keywords is an important part of SEO marketing, but don’t forget to optimise your pages for Google with well written meta descriptions. The 150 character limit can be challenging to get used to, but it is used to convince audiences to click on your search result. The more clicks you get from those search results, the better your click-through-rate (CTR) will be. If you’re looking to improve your meta descriptions, follow this step-by-step guide. How to improve your meta descriptions and boost your SEO marketing Keep the tone simple and conversational The tone of the description must be straightforward and conversation while still being in line with your brand voice. This may seem like a delicate balancing act, but there’s no need to overthink it. The important thing is to encapsulate the essence of the page content in a simple and attractive way. Don’t forget about your primary keyword This is a fun challenge for a copywriter: to include the primary keyword and a natural way that makes sense to the description. It’s vital to include the keyword in your description, as well as your meta title. Include a call to action Finish off your description with a tangible call to action for the reader. “Find out more…” or “Learn more here,” for example. A basic description of the content might be enough to attract a click but often, readers need that definite nudge. Use active voice Passive voice has its place, but it should be a no-no in most marketing writing, especially in a meta-description, which is meant to be short, sharp and direct. So always stick to active voice. Provide an accurate description of the content Don’t try to trick the reader into clicking with a description that doesn’t actually fit the content. Let your description be an accurate reflection of your page’s content. Keep it as short and start with primary keywords Although the maximum length for meta descriptions is 150 characters, only the first 120 characters usually get displayed in the search results. This means you need to be sure to get your main message across before that cut-off. Write a meta description for each page Don’t copy and paste one meta description across various pages. Each and every one of your pages must have its own meta description. As a leading digital marketing agency, WSI OMS specialises in providing you with effective social media marketing, pay-per-click advertising, mobile content marketing, and SEO marketing. If you need help with your SEO marketing strategy or any other digital marketing activities, contact us for more...
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What can a professional web designer do that I can’t?
You’ve worked hard to build your business, but if you want customers, then you will need a website for them to visit. Hiring a web designer or a digital marketing agency is as important as hiring any other professional like a plumber or accountant. Web designers know how to make your site ‘sticky’ by creating simple navigation, providing valuable and up-to-date content, and reducing clutter. Here are three reasons why you should consider hiring a professional web designer to build your website: Looks aren’t everything You can waste hours using a DIY web design program to create a visually appealing website, only for it not to work functionally. A web designer produces a website that aligns with your brand and optimises user experience to keep your customers on your website. They will do all the tedious and time-consuming work for you, such as researching your competitors’ websites, generating a content marketing strategy aimed at your target audience, and designing a high-quality site. Responsive design Have you ever accessed a website with your smartphone and found that it isn’t user friendly or doesn’t work at all? Responsive design ensures that your website is optimised for different devices so that you don’t have to choose between desktop or mobile sites. Google is also focusing on mobile-friendly websites, as more people tend to use their mobile devices to search the internet. SEO knowledge A web designer knows how to optimise SEO because only a successful website will have a good search engine ranking. A web designer will ensure that the content, keywords, and links on your site will be search engine friendly while also visually appealing to get a better ranking. Web designers have the knowledge, tools, and access to more technology to create an attractive and dynamic website, and essentially saving you time & money. Contact us today for more information on web design and other website services WSI OMS...
read moreSocial media marketing: Planning a Successful LinkedIn Group
As a group owner or manager, you can build a community where like-minded professionals with similar interests and goals can connect, learn, and grow. LinkedIn released a series of guides and notes on how to maximise groups engagement. Have a look at these strategies for building the foundation of a dynamic and lively community. Digital marketing: Checklist of key components to set your network up for success Build a team Assign and share duties with other administrators who can help manage membership, implement group policies, and facilitate new discussions. Who can assist with group management? What will their obligations and duties be? How will you uphold correspondence and accountability? Define the culture and guidelines Specify a clear and compelling objective in the group description and establish guidelines for how the group will operate and how regulations will be implemented. What is the aim of the group? Who should join? What are the requirements for membership validation? How should members use the group? What are the rules and regulations for discussions? How will the rules be upheld? Develop a conversation strategy What topics are participants interested in discussing? How often will your team post and/or comment in the group? What daily, weekly, or monthly themes will be relevant to your group? How will you ensure that individuals feel welcome? Are there members with whom you can collaborate as community leaders? How will you reward active participants? Finalise the details Confirm that your group name is specific and concise Upload a clear and relevant logo Complete the group description and rules Share your first post to set the tone of the community Visit your LinkedIn Groups today: www.linkedin.com/groups. Once your group is up and running, you will need to consider techniques to evoke participation and conversations. Click here for suggestions on getting your members more involved. Need help with your digital marketing and social media? Then contact WSI OMS...
read moreSocial media marketing: Facebook Blueprint Courses
As more businesses seek to boost their online opportunities amid the COVID-19 lockdown, Facebook has launched 15 new, free Blueprint courses that cover a variety of key elements. As businesses worldwide are shifting their focus online, many do not know where to start. To help with this transition, Facebook Blueprint, which is their business education program, aims to educate you on the fundamentals. These courses are free, and the lessons are straightforward, contextualising concepts with storytelling and providing downloadable materials to assist in applying what you learn into practice. The full list of new courses can be viewed on the Blueprint platform. Have a look at some of the latest additions. Digital marketing: Courses to Help Businesses Maximise Their Online Opportunities Select your social media channels This course will help you to understand the social media landscape, choose the optimal social media channels, and create a social media map for your business. Tell your business story The lessons explain what a brand is, why it is important to have a consistent brand, and how to create a brand for your business. Map the customer journey The aim is to define a customer journey, describe how the customer journey relates to your marketing efforts, and create a map for your customers’ journey. Set marketing goals Understand SMART goals, set and create SMART marketing goals for your business, and learn how to measure your progress against your SMART goals. Create and manage a content calendar The course covers the importance of a content calendar, how content calendars work, and how to create a content calendar for your business. Facebook’s Blueprint courses offer some great insights into social media and digital marketing. Some may cater for a wider audience, so you might come across certain topics you have already mastered, but you might also gain a new perspective on things, which can cause you to reconsider or re-evaluate components of your strategy. Need help with your digital marketing and social media? Then contact WSI OMS...
read moreThe importance of promotional emails in marketing
Email marketing is an opportunity to form a virtual relationship with your existing and potential customers. Promotional emails can take many forms, such as weekly newsletters, customer retention emails and sales promotion emails. Ultimately, the aim of promotional emails and the email marketing strategy is to convert email recipients to customers and create revenue. But why are promotional emails important in marketing? 1. Email marketing is cost-effective Emails are an efficient, cost-effective inbound marketing tool. They generally have a high return on investment (ROI) and are a great digital marketing tool for small businesses as they are relatively inexpensive to start and maintain. 2. You can reach more mobile customers with email marketing Most everyone has a mobile phone today, and many consumers read their emails on smartphones or tablets. This makes email marketing an effective way to reach customers anywhere in the world. 3. Email marketing can be automated Email marketing lends well to automation, and this improves the relevancy and timeliness of email marketing campaigns. A digital marketing agency can assist by identifying triggers and workflows that automatically send messages to customers when they take a certain action. 4. Email marketing content is easily personalised Personalisation is becoming important to customers, and they like content that feels more personal and tailored to their needs and preferences. Even something as simple as using a customer’s name in the subject line can result in higher clickthrough rates. 5. It is easy to make email marketing interactive Customers love interactive content such as videos, graphics, music, or other multimedia. Including interactive content in the body of an email keeps consumers engaged, with a greater likelihood of them clicking on a link to access your business website. 6. Email marketing results are easy to measure Email marketing analytics allows you to see which users opened an email, if they clicked on any links or took a desired action. It also allows you to see how many people unsubscribed, allowing you to adjust your email marketing strategy. WSI OMS is a digital marketing agency with specialist knowledge of the South African market. Contact us today for more information on growing the email marketing of your...
read moreInfluencer Marketing: All about micro-influencers
If you’re looking into influencer marketing to boost your brand, but you’ve got a limited budget, consider partnering with micro-influencers. Micro-influencers promote brands, product launches and services while making use of the power of niche marketing. Here’s how it works: Who counts as micro-influencers? Later describes micro-influencers as people who have a significant, but not massive, social media following. This number is subjective and can range from anywhere between 10,000 to 500,000 followers. The exact number usually depends on who you talk to and the influencer market you are targeting. Micro-influencers have specific niche audiences that are deeply engaged and connected to them. Whether you’re a beauty, fitness, fashion, lifestyle, wellness, food or travel brand, there is probably a large pool of micro-influencers available to reach out to. How do micro-influencers differ from macro-influencers? For starters, major social media influencers (or macro-influencers) have attained some sort of “celebrity status”. These types of influencers often have hundreds of thousands (or even millions) of followers, and it probably costs an arm and a leg just to have them promote or endorse a brand’s product or service. These types of influencers also tend to lead more lavish lifestyles than your average consumer. Some extreme and notable examples of influencers that fall into this bubble are the Jenners and Kardashians. On the other hand, micro-influencers are much more like your everyday consumer. Although the criteria of who qualifies as a micro-influencer remains very subjective, they are overall more relatable and personable to their niche audience. If they were to recommend a product or service, it might seem more like a trusted recommendation from a friend rather than a celebrity endorsement. Why should I partner with micro-influencers? Micro-influencers can be extremely valuable for your brand because they’ve already built a strong following. They’ve established a certain level of trust and a relationship with their followers through their personal brand. As a marketer, collaborating with micro-influencers can help you cast a wider net to increase your brand visibility. Here’s how: By expanding reach: Whether you want to promote a campaign for your business or promote a new product/service, working with a group of micro-influencers can help you reach a wider audience. They can promote your brand using videos that will help ignite your marketing campaigns or other types of content. It’s also more important than ever before to understand the importance of using Instagram Stories for business, especially when it comes to influencer marketing. By helping you build lasting relationships: Working with micro-influencers can help you build lasting relationships with their followers. Studies have shown that influencers with a smaller following have a much higher engagement rate than top-tier influencers. Rather than just tagging your business or brand in a post, micro-influencers are more likely to give honest opinions and reviews on your product. By giving you a higher ROI: Rather than spending your entire influencer marketing budget on a macro-influencer celebrity to promote your business or brand, investing in collaborations with a group of micro-influencers can help you get more bang for your buck! This is definitely a great way to save on your marketing spend. How to find micro-influencers Now that you have a general idea of who micro-influencers are and what they can do for your plan, now comes finding the right micro-influencers for your influencer...
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Product Descriptions for your eCommerce Website
If you want the best eCommerce website, you need to ensure that quality web design, quality images, and excellent product descriptions form part of your content marketing strategy. Your product descriptions need to tantalise your audience with emotive language that highlights the details, features and benefits of your products while keeping it easy to read. Aspects to consider when crafting product descriptions for your eCommerce site: Write for a specific buyer persona Create a buyer persona by breaking down the characteristics of your potential customers and define the product features they would be most interested in. Show some personality in telling your product story Telling the product story should fill any gaps the customer has about the product. Write where and when the product should be used, how it works and what benefits it will provide. Watch your tone The product description should use natural language, like a conversation you would have with someone else. The tone must also be natural and in line with the general tone of your brand. Make it digestible Make the product description easy to scan by using short paragraphs, bullet points, different size fonts and lots of white space. Never forget SEO Search engine optimisation (SEO) is one of the best ways to attract new customers to your pages and product. Use great keywords for quality SEO. Amp up the quality of your visuals A great image draws the eye faster than a great product description. Use quality images to show the customer the key features of the product and complement the product description. While web design and content marketing go a long way to present your products and information in a readable and visually pleasing manner, your product descriptions are essential to convincing the audience to buy your product. For more information, visit WSIOMS to create an eCommerce website that has web design, SEO, and content marketing at its...
read moreOptimise YouTube videos: SEO Services & Local SEO
SEO services and local SEO can lead consumers to your business by helping them to find your website, YouTube channel and other social media profiles. Over 2 billion people watch content on YouTube, every month, so this platform can give you fantastic exposure as long as you optimise your YouTube marketing videos. How to Optimise your YouTube Marketing Videos with SEO Services & Local SEO Keep your brand consistent with your overall branding strategy The branding of your YouTube channel must be consistent with that of your website and other social media accounts. 1. Use keywords in the title of your videos The title is what makes people want to click on your video, and adding keywords to the video title ensures the audience and SEO algorithms will find it. 2. Put keywords at the beginning of your video description Only the first three lines of a description are displayed before you must click ‘see more’, so include the keyword in the first three lines. 3. Use keywords in the video file The YouTube algorithm will find your video more easily if you include the keyword in the video file. 4. Use thumbnails to attract attention and show the video’s topic Customise thumbnails to be eye-catching and accurately reflect the content of your business video. 5. Use relevant tags Tags tell consumers and YouTube what your video is about. Keep your tags relevant and use keywords to promote content and context. 6. Pick the right category For the best ranking, do thorough research and find a category the reflects your audience, style and content. Search engine optimisation is not the only way to optimise your YouTube marketing videos. Post videos regularly, make them mobile friendly and easy to share, include a call-to-action in every video and create playlists that feature your videos with others. Need more SEO marketing tips? Contact WSIOMS, your local SEO and SEO Services experts, for help with keyword research and SEO integration that will help your audience to find your carefully created...
read moreContent marketing: Blog ideas for every business
Content marketing, when done correctly, makes use of blogs and other forms of content to get consumers interested in your business. Most businesses struggle to find topics suitable for blog posts, but it doesn’t have to be overly complicated. To pick relevant topics, you need to research the questions people are asking, and answer them (while keeping SEO principles in mind). Blog ideas for every business’ content marketing plan Trending topics The word ‘trends’ represents the general direction in which something is developing, a fashion or topic that is the subject of multiple posts on social media in a short time. Trends are reflective of what consumers consider important. To stay relevant, your business must show it understands the current consumer trends in your market. Address common problems or pain points There are common problems everyone experiences, and if your product or service can assist in solving that problem, a blog explaining the how and why thereof would go far in creating a positive brand experience. Just look at the many “How to….” queries one can find on the internet. Demonstrate the uses of your product The best way to sell your product or service is to show how customers use it in a way that solves a problem or enhances the quality of their life. Emotions influence buyer behaviour, so writing about an authentic customer experience could lead to sales. Introduce your team Profiling an employee creates a feeling of intimacy as if the consumer is part of your business family because they know something about one of your employees. It can also create trust, especially if your service requires consumers to let you into their homes and lives. Because content marketing includes social media marketing strategy, digital marketing and SEO, it can become overwhelming to business owners very quickly. WSIOMS is here to help you manage your content marketing activities. For more information, visit our website to find out how we can help you to create a sustainable, relevant content marketing plan that fits your business’...
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