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Easy online reputation management strategies

Posted by on Jun 21, 2018 in Community Management, Online Reputation Management | 0 comments

Easy online reputation management strategies

How are you supposed to track what people are saying about you all across the internet? Online reputation management doesn’t have to be an expensive, labour intensive process. Here are a few things to keep in mind:   There are over 300 social platforms on the internet. The biggest are undoubtedly Facebook, Twitter, Instagram and LinkedIn, but there are also many niche social media platforms that may be relevant to your niche. Following social media sites, you’v

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How to drive traffic to your website from Facebook

Posted by on Jun 20, 2018 in Facebook, Social Media Marketing, Social Media Optimization | 0 comments

How to drive traffic to your website from Facebook

It’s one thing to have engagement on your Facebook page, but it can be a whole different ballgame to get people to click away from your page and visit your website. Here are a few things that you can do to drive traffic to your website from Facebook:  Create a postSometimes it is helpful to experiment with different types of posts. You may find, for example, that people are more likely to click on your post if you have shared something to Facebook via a l

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What reverse showrooming means for your social media marketing strategy

Posted by on Jun 19, 2018 in Social Media Marketing | 0 comments

What reverse showrooming means for your social media marketing strategy

From day one, brands with strong offline presences looked at social media marketing with critical eyes. They claimed that platforms like Facebook and Twitter offered smoke and mirror results which were both a waste of time and money. A lot of these reactions are based on fear.   Studies show that social media influences offline transactions just as much as online transactions. With so much research and innovation surrounding the emergence of social channels, co

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Google’s mobile-first indexing – A digital marketing guide

Posted by on Jun 18, 2018 in Digital Media Marketing, Mobile Marketing | 0 comments

Google’s mobile-first indexing – A digital marketing guide

For the first time ever, Google is ranking your website based on the mobile version of the site as opposed to the desktop version. This could mean big gains in search engine traffic for some people and big drops in traffic for others. The first thing you need to know about the Google mobile-first update is that you need to have a mobile equivalent of every single page on your website. So make sure that you don’t just have a desktop version of your website – you

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Static vs dynamic URLS for content pages and SEO

Posted by on Jun 14, 2018 in SEO | 0 comments

Static vs dynamic URLS for content pages and SEO

Many of our clients have asked us whether their blogs and sites in general should have dynamic or static URLs. There seems to be a resistance to changing a site to static URLs unless there is solid SEO evidence that proves it is worth the developers’ time. We always like to highlight the user-friendliness of static URLs. It’s also valid to consider that user experience plays a very important role in SEO.   Dynamic URLs have dynamic or changing information t

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How do you optimise your Facebook ad frequency to avoid ad fatigue?

Posted by on Jun 13, 2018 in Digital Media Marketing, General, Social Media Marketing | 0 comments

How do you optimise your Facebook ad frequency to avoid ad fatigue?

Ad frequency refers to the number of times a person sees your ad. This is a data metric that you should keep your eye on because you want to make sure that people aren’t seeing your ad so much that it’s creating ad fatigue.   Facebook ads perform the best when the ad frequency is between 3 and 5 times. So, when someone has seen the ad between 3 and 5 times, it is considered optimal. If a person hasn’t seen the ad at least three times, then they haven’t

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4 email marketing tips from the pros

Posted by on Jun 12, 2018 in E-mail Marketing | 0 comments

4 email marketing tips from the pros

Email marketing can be highly effective or highly ineffective, depending on how you execute your strategy. Here are a few tips to help you execute excellently so you can crush it with your next email marketing campaign:  Always start with valueMake sure you are delivering value with every email that you send. The recipient should see value because they are going to unsubscribe or worse – mark it as spam – if your emails aren’t providing value. They should

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Social media marketing insights – What Facebook’s changes mean for you

Posted by on Jun 11, 2018 in Digital Media Marketing, Facebook, My Insights, Social Media Marketing | 0 comments

Social media marketing insights – What Facebook’s changes mean for you

About three months ago, Facebook changed its algorithm again and many people want to know what this means for their Facebook Business Page and how it will affect the reach of the content they post on Facebook. The idea behind Facebook’s algorithm update is to go about removing corporate or public content from their site. When they announced the update, Facebook said that it is shifting the focus of its news feed to promote “meaningful” posts, mostly those shar

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5 ecommerce website design tips

Posted by on Jun 7, 2018 in Ecommerce, Website Design, Website Development | 0 comments

5 ecommerce website design tips

Online marketing for ecommerce websites can be very complicated because there are so many different things that you can do. Here are a few tips that we recommend ecommerce sites focus on first:  Use a good shopping cartShopify, Woo commerce and Big Commerce are shopping carts that work very well. Not only do they seamlessly slot into website designs, but they are also great for SEO and paid search. These carts have everything you need to scale your business

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Why you should include a chatbot in your website design

Posted by on Jun 6, 2018 in CRM, General, Website Design, Website Development | 0 comments

Why you should include a chatbot in your website design

If you’re not incorporating a chatbot into your website design, then you are already behind. The age of robots is now and the more people interact with them, the more they will realise the value of humanless interaction. What exactly is a ‘bot’? A bot is a computer program that automatically automates certain tasks, typically by chatting with a human through an interface. Bots plug into messaging and networking apps, and can play into larger strategies of trac

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