What Is Iterative Website Split Testing?
Iterative website split testing is one of two different website testing methodologies. There’s the iterative side and the innovation side. With iterative website testing, you will test one element at a time, implement the change from the champion variation, and then use that test information to develop a new hypothesis on that particular page based on the data you just gathered. So you will have one change that you run, test it out, and if it works you will implem
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SEO Advice to Get Higher SEO Rankings In 2018
Want higher SEO rankings for your website? Then be sure to check out these two issues that may be damaging your rankings:Posting Too Much ContentGoogle doesn’t want you to publish content just for the sake of publishing content. Gary Illyes from Google recently said that Google actually prefers fewer but better-quality pages. The quality over quantity approach is the key behind some of the most popular blogs on the internet. If you’re going to reduce the amo
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5 Key Areas Where You Should Focus Your SEO Campaign
Search Engine Optimization is a broad and ever-evolving field. With Google routinely updating their search algorithms, and every second digital agency punting new ways to increase your rankings in search engine results, it’s not hard to see why some people find SEO to be a daunting task. If you want a clear-cut way to get better results on search engines, then focus your SEO campaign on these key areas:Competitor AnalysisYour first step is to know what your co
read moreHow to Find the Perfect Blog Topic
As digital marketers, we are a big fan of tying blog content back to your product offering. In order to find the perfect blog topic, you need to go through a series of questions: What do I need my prospect to believe in order to click on the call to action? What do they need to understand/learn/know before they will convert to a paying customer? What barriers do they have to converting? What objectives do they have to converting? What are they thinking about
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How to Create the Best LinkedIn Summaries for Professionals – Dr. Cheryl Potgieter
We have helped many people use the power of LinkedIn (see this example of Dr. Cheryl Potgieter) to connect with their ideal target audience. Whether you are an established thought leader in your industry or you whether you just recently started working in a new niche, you need to ensure that your LinkedIn profile is:Attention-grabbing, and That it explains the value you can bring to a client’s business.Here is advice on how professionals like Dr. Cheryl Potgie
read moreWhat Is An Acceptable Bounce Rate On My Blog?
A bounce rate is not a tremendously useful metric in and of itself, but if a digital marketer is forced to answer the question, he or she would usually estimate between 50% to 70%. Business owners and new bloggers are often a bit shocked to hear that as high as 70% is an acceptable bounce rate for a blog. But, the real question is: how do we go about reducing that bounce rate? The first measure you can take to reduce the bounce rate is to cross-link often fr
read moreThe Difference between Gated Content and Ungated Content
Gated content is anything that requires somebody to enter their contact information or payment information to view the content. Ungated content is content that is freely available on your blog, YouTube channel, Facebook page, or elsewhere. People consume all types of content and you need both to execute a proper content strategy. Most people love ungated content such as blog posts and YouTube videos, but they struggle a bit more to create high-quality gated c
read moreWhy a Chatbot Should Be Part of Your Website Design
Are you considering incorporating a chatbot in your website design? This isn’t a tool that is only useful for large financial institutions and insurance companies. Here are the top three reasons why a chatbot should be part of your website design:Free Up Your Customer Service ResourcesMany brick-and-mortar stores have a ‘returns’ desk and most service and products providers have a call centre that manages queries from customers. How much of these resources
read moreShould You Remove People From Your Email Marketing List?
If you are sending out email newsletters and campaigns, then you are undoubtedly getting reports and analytics on how your campaigns are performing. One question that people often ask us is whether they should remove people from their email lists if they have never opened an email from you. Once you’ve had an email list for any length of time, you’re going to have some people on there who have stopped engaging or stopped opening your emails. This is only
read more4 Ways to Improve Your Visibility on LinkedIn – Cheryl Potgieter
WSI regularly helps business people, entrepreneurs, and professionals (see an example of Cheryl Potgieter) improve their visibility on LinkedIn. As the leading social media platform for business people, having a compelling profile is only the first step. Here are four ways to boost your visibility on LinkedIn:Completing Your Professional ProfileIf you want to make sure your potential clients and business contacts can find you on LinkedIn, you need a complete, pr
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