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How Facebook Will Affect Your Local SEO

Posted by on Feb 15, 2018 in SEO | 0 comments

How Facebook Will Affect Your Local SEO

Towards the middle of last year, Facebook made a number of improvements that digital marketers should be aware of. The new functionalities that Facebook is testing and implementing positions it to compete with search giant Google and become far more than a social media platform where people connect with friends. Research conducted by the Local Search Association and published by Searchengineland.com has shown that people already use social networks to find local bus

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Should You Be Writing Long-Form Content?

Posted by on Feb 14, 2018 in Content Marketing | 0 comments

Should You Be Writing Long-Form Content?

Short blogs have their place and time in any content marketing strategy. But, there is definitely something to be said about long-form content. These pieces are often very engaging and can go a long way to helping a reader progress on their buyer’s journey.ChallengesNot everyone writes as well as a professional copywriter or journalist and these pieces take skill and time. Another challenge is the fact that people have short attention spans – if you are

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When to Change Your PPC Landing Page

Posted by on Feb 13, 2018 in PPC | 0 comments

When to Change Your PPC Landing Page

Many times, people create a landing page in conjunction with their PPC campaign and end up receiving high conversion rates from the landing page for months or years. A well-optimised page with a clear call to action and value-adding information can provide value months after your paid Google campaign is over. But what happens when your conversion rates start to fall? It’s time to update your landing page if you notice any of the following:Your Competition Is Mim

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Unlocking Value from Digital Personalisation for Your Marketing Strategy

Posted by on Feb 8, 2018 in Digital Media Marketing | 0 comments

Unlocking Value from Digital Personalisation for Your Marketing Strategy

Getting the relevant information under your potential customers’ eyes is key to making money online. People are bombarded with marketing messages online. It’s too easy to overwhelm people, which is why many internet marketing experts are helping brands personalise their content marketing strategies in new, impactful ways.Find the Micro MomentsYour first step in the right direction is to group customers that have similar buying behaviours and needs. If there

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Get A Handle on Rising Email Unsubscribe Rates

Posted by on Feb 7, 2018 in E-mail Marketing | 0 comments

Get A Handle on Rising Email Unsubscribe Rates

If you’ve noticed a steady incline in the number of people who are unsubscribing from your emails, then it’s time to get a handle on things. If too many people start unsubscribing from your emails, then it could impact your ability to reach inboxes – and this hurts your online reputation. Luckily, you’ve caught the issue in time and can still shake up your strategy before it starts affecting your revenue. Here are a few tactics to consider:Segment Your Con

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Increase Downloads for Your Mobile App with This Advice

Posted by on Feb 6, 2018 in Mobile Marketing | 0 comments

Increase Downloads for Your Mobile App with This Advice

So, you’ve developed a one-of-a-kind mobile app, added it to online stores, and you’re waiting for thousands of people to download the app and review it…. But nothing is happening. What’s wrong? The problem is that you’re not considering mobile app marketing tactics. Here are a few ways to increase downloads for your mobile marketing app:Make A VideoA video showing how your app works and what features it has, is a must. Hire a professional voice over a

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What to Expect from SEO in 2018

Posted by on Jan 25, 2018 in SEO | 0 comments

What to Expect from SEO in 2018

As we all know, the SEO landscape is constantly transforming, especially as the needs, wants and expectations of the consumer continue to change. The question is, what SEO trends can we expect to see (and follow) this year? We investigate below. SERP Features  While focusing on improving your organic SEO ranking is nothing to be scoffed at, SERP features on Google are set to steal the limelight in 2018. SERP features, such as knowledge panels, featured snippets and

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Content Marketing: Creating Video Content Your Audience Will Adore

Posted by on Jan 24, 2018 in Content Marketing | 0 comments

Content Marketing: Creating Video Content Your Audience Will Adore

Content marketing doesn’t have to refer only to blogs. In fact, great content marketers know that their digital marketing strategy becomes a lot more powerful if they plan to create and utilise a broad array of quality content – from blogs to infographics and, of course, videos. If you are new to crafting epic video content that your audience can’t get enough of, we have some helpful advice to share… Get to the Point  You need to give your audience a reason

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Your Content Marketing Team: 5 Skills You Can’t Do Without

Posted by on Jan 23, 2018 in Content Marketing | 0 comments

Your Content Marketing Team: 5 Skills You Can’t Do Without

If you are to successfully make a name for your brand in the world of content marketing, there are 5 essential skills that you simply cannot do without. We take a closer look at each one of them below. Content Creation  Ultimately, it doesn’t matter how epic your social media marketing skills are, they won’t really amount to much if you don’t have epic content to promote on the platforms! It, therefore, comes as no surprise that the most essential skill withi

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How to Create an Effective Email Drip Campaign

Posted by on Jan 22, 2018 in E-mail Marketing | 0 comments

How to Create an Effective Email Drip Campaign

Email drip campaigns are more complex and require more work than a once-off email blast – but it is worth the effort! Email marketing is still one of the best ways to sell more products and market your business, but a cleverly thought out and executed drip campaign can really make a difference to your bottom line. Here is how to go about the process:Determine What You Want to AchieveMaybe you need to focus on customer retention? Or maybe you want to get your p

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