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Five subtle yet powerful copywriting tips

Posted by on Sep 1, 2015 in Content Marketing, Copywriting | 0 comments

Five subtle yet powerful copywriting tips

Are you interested in advancing your business by adding persuasive and well-written copy? Here are the five ultimate subtle techniques which can dramatically enhance the quality of your copywriting:Using Open LoopsThe Zeigarnik effect is the phenomenon in which our brains naturally desire completion. A practical example would be a TV show that you simply cannot stop watching or a book you find hard to put down. Open loops prey on the fact that we desire completi

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WSI’s Francois Muscat at the BNI National Conference

Posted by on Aug 28, 2015 in Events, Social Media Marketing | 0 comments

WSI’s Francois Muscat at the BNI National Conference

WSI’s Francois Muscat recently presented at the popular BNI National Conference in Johannesburg. The day was filled with exciting presentations by BNI executives, entrepreneurs and world-class economist, Dawie Roodt. Francois’ presentation focused on social media marketing advice for business owners. One of the key take-aways from his presentation was that you have to start engaging with your target audience if you want them to talk to you and about you. For mor

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How to improve your email marketing

Posted by on Aug 27, 2015 in E-mail Marketing | 0 comments

How to improve your email marketing

In this day of social media, people often tend to view email marketing as old and obsolete. This however could not be further from the truth. Email marketing campaigns can really be highly beneficial to your company by means of reaching a large base of clients effectively and directly. Let us now take a look at a few advantages of email marketing versus its social media rival. Email vs. Social Media Marketing Email marketing, even though it is deemed as the granddad

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Make your email marketing campaigns and Facebook work together

Posted by on Aug 26, 2015 in E-mail Marketing, Facebook | 0 comments

Make your email marketing campaigns and Facebook work together

While email marketing and social media marketing are two rather different fields completely, they can work amazingly when in tandem with one another. Email marketing leans more towards the aggressive side of the marketing world. It is very much I your face and direct making your consumers aware of what it is you are offering very quickly. On the other hand, social media marketing build a rapport with your client base. A Facebook page allows them to connect with you

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The beginners guide to growing your subscriber list through content marketing

Posted by on Aug 25, 2015 in Content Marketing, Copywriting | 0 comments

The beginners guide to growing your subscriber list through content marketing

In this digital era, content marketing is really an ace all online marketers need to have down to a tee as well as up their sleeve. When you are branching out into the digital world in an attempt to make a name, as well as following for yourself, the beginning phases can truthfully told, be some of the hardest. Trying to figure out exactly how you will be growing your subscriber list from zero to a good few tens of thousands of followers can really seem like an unma

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The business of marketing – what you need to know about mobile conversion rates

Posted by on Aug 24, 2015 in Mobile Marketing | 0 comments

The business of marketing – what you need to know about mobile conversion rates

Mobile conversion rates are an important aspect to understand, regardless of whether you’re a digital marketer or a business owner. In April 2015, Google launched something called ‘mobilegeddon,’ which was basically an update of their search engine algorithm rankings that led to mobile-friendly websites performing better in search engine results of websites which weren’t mobile friendly. Since 2014, mobile search traffic has been surpassing desktop traffic,

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Use your buy button to boost your ecommerce

Posted by on Aug 20, 2015 in Ecommerce, Website Optimization | 0 comments

Use your buy button to boost your ecommerce

If you wish to improve your ecommerce but are not yet fully invested in going into a complete online shop, then the buy button is the way to go for you. This will give you the freedom to sell only a selected amount of items on your website as opposed to being a fully-fledged online store. How to incorporate a buy button onto your website  You can start making use of this beneficial feature on either your own hosted site, WordPress, Tumblr or any other website platf

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Pin It! Using social media marketing to the full

Posted by on Aug 19, 2015 in Social Media Marketing, Twitter | 0 comments

Pin It! Using social media marketing to the full

It is undeniable; the need to become familiar with social media marketing should really be on the top of all digital marketers’ to-do list. One of the most influential and powerful social media platforms in this day and age is none other than Pintrist. While this may surprise you, there is something massive which sets this social media platform apart from your others: staying power. While Facebook and Twitter post warrant instant gratification via likes and shares

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How content marketing has received a bad name for itself

Posted by on Aug 18, 2015 in Content Marketing, Online Reputation Management | 0 comments

How content marketing has received a bad name for itself

Over the past few years, content marketing has grown exponentially. Every company needs content and unfortunately many are beginning to opt for quantity over quality. This is an extremely dangerous concept because now, although they are churning out weekly blog posts and keeping their online presence busy, the actually content which they are supplying their customers is often short of acceptable. People seem to be missing the point of their blogs completely. They ar

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Why your digital marketing strategy should be thinking about spring

Posted by on Aug 17, 2015 in Social Media Marketing, Social Media Optimization | 0 comments

Why your digital marketing strategy should be thinking about spring

Spring is just around the corner and just as you need to spend some time spring cleaning your closets at home, you should also be focused on doing a bit of ‘upkeep’ to your digital marketing strategy. Here are some things to take a look at before the new season kicks off next month: What’s not working anymore? Do you have ‘legacy’ digital marketing strategies that aren’t really bringing in any business but still take a lot of time and effort? Relook your

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