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Digital Marketing Inspiration from Your Opposition

Posted by on Feb 23, 2017 in Digital Media Marketing | 0 comments

Digital Marketing Inspiration from Your Opposition

We tend to eye our competition through Dirty Harry eyes. However, no one understands the landscape and complexities of your industry quite like your rivals do. While you are always going to vie with them for business, benchmarking your digital marketing campaigns against theirs will help you to develop your medium to long-term strategy. While we highly recommend benchmarking, i.e. to evaluate your digital marketing by comparing it to a standard – we most certa

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Blog Basics

Posted by on Feb 22, 2017 in Blogging | 0 comments

Blog Basics

It has been shown time and time again that content marketing such as blogs, whitepapers, newsletters, and emails are an excellent method of enhancing the reputation of your business, thereby increasing your lead generation. In turn, this should lead to a better bottom line. To get maximum return on your copywriting investment, there are various elements which you should include in all your copy. Here is a checklist for you:An attention-grabbing titleA title whi

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Smashing Social Media

Posted by on Feb 21, 2017 in Articles | 0 comments

Smashing Social Media

How often have you heard people declare that they don’t do social media? Maybe you have even said it yourself. In such cases, social media marketing – acquiring attention and traffic via social media networks – may be wasted. However, the stats show that social media is here to stay:Traditional news networks are losing ground with platforms such as Twitter in the battle to keep the public abreast of the news.Online interaction is a pivotal aspect of the mo

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Understanding Keyword Anchor Text for SEO Marketing

Posted by on Feb 20, 2017 in SEO | 0 comments

Understanding Keyword Anchor Text for SEO Marketing

If you are new to the world of SEO, you are sure to be slightly confused with all the buzzwords that are being thrown around. From metadata to anchor text, it can be overwhelming at first. Luckily, the team at WSI OMS is here to provide you with the answers so that you can make the most of your digital marketing strategy going forward. Here’s everything you need to know about keyword anchor text for SEO marketing:What is keyword anchor text?In short, keyword a

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Deciphering SEO

Posted by on Feb 16, 2017 in SEO | 0 comments

Deciphering SEO

George Orwell could not have made this up! Big brother is watching us in 2017. But it is not as much a case of cameras on the street corners as that we are willingly sharing our every move with the world via the wide web. Being psychic  Every keystroke or click we make is being noted. Advanced analytics lead to cognitive insights which accurately predict our digital behavior. This is how your wife knew she was getting Pandora for Christmas – all the time you spen

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The Lowdown on Landing Pages

Posted by on Feb 15, 2017 in Digital Media Marketing | 0 comments

The Lowdown on Landing Pages

A landing page is a webpage on which internet users “land” as part of a single digital marketing goal. Because these specialized pages are laser-focused on a specific objective, they are standalone pages which cannot be opened through global navigation. Instead, they are accessed using a link that you provide in your marketing content. Landing page elements  Landing pages are designed to navigate your readers along your planned conversion path. As such, they re

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Content Crafting Commandments

Posted by on Feb 14, 2017 in Content Marketing | 0 comments

Content Crafting Commandments

Content marketing is the cornerstone of all digital marketing. Without an eloquently delivered message, the public may have no idea or the wrong idea about what your business represents, what you offer and how you stand out from your competition. Writing content that is relevant to the needs of your readers is one part of the process. Keeping it engaging and share-worthy is another. Here are four golden rules that copywriters use to craft great content:   Comma

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Using Google Trends to Optimize your Digital Marketing Campaign

Posted by on Feb 13, 2017 in Digital Media Marketing | 0 comments

Using Google Trends to Optimize your Digital Marketing Campaign

Google trends is an essential tool for all businesses who want to improve their digital marketing efforts. Luckily, anyone can use it – not only is it incredibly user-friendly but it is also free. It basically shows you how common it is for a specific search term to be entered into Google compared to the total search volume that exists within various places around the world and in different languages. Here are some reasons why you should be taking advantage of Goo

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Website Design Loves and Loathes

Posted by on Feb 9, 2017 in Website Design | 0 comments

Website Design Loves and Loathes

February is an odd little month: it has neither 30 nor 31 days in it, it is often associated with love because Valentine’s Day falls in it. For many, it heralds financial year-end – anything but lovely! Drawing on this dichotomy, let’s look at “love” and “loathes” in the world of website design. Website loathes 1.) Links that do not work give a careless and unprofessional impression: not only of your website but your organization. On top of which, if t

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Email Marketing 101

Posted by on Feb 8, 2017 in E-mail Marketing | 0 comments

Email Marketing 101

Why is email marketing such a big deal? 1.) First and foremost, because your emails are going out to people who have shown enough faith in you and what your organization stands for that they have allowed you access to their inbox. Just look at the number of emails you have vying for your attention in your inbox right now and you will appreciate the value of being invited in by your prospects and customers. 2.) Secondly, the lifespan of emails is much longer than soc

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