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Digital Marketing Tips – How to Use Instagram Over the Holiday Season!

Posted by on Dec 10, 2018 in Digital Media Marketing | 0 comments

Digital Marketing Tips – How to Use Instagram Over the Holiday Season!

Make the holiday season truly picture perfect by approaching digital marketing, and Instagram in particular, with a carefully planned strategy in mind. Social media marketing can make all the difference when it comes to boosting that bottom line leading up to Christmas. Here is how to get it right:Rope In An Influencer It is the easiest way to get extra attention when you need it most. Not only will an influencer help to increase brand awareness, but they wil

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Make Your Website Design More Professional with These Typography Hacks

Posted by on Dec 7, 2018 in Website Design | 0 comments

Make Your Website Design More Professional with These Typography Hacks

The design and layout of your website copy have a huge impact on its readability. That’s the obvious part. The not so obvious part is how this affects your conversion rates. A website with text that’s difficult to read is unappealing and customers will likely leave your site, causing your conversion rate to drop. Great typography ensures ease of access to your website’s content, it can highlight important information and it can help communicate your brand pers

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How to Get Started With Social Media Marketing On Instagram

Posted by on Dec 6, 2018 in Instagram, Social Media Marketing | 0 comments

How to Get Started With Social Media Marketing On Instagram

Instagram has 300 million daily active users and 70% of Instagram users report having looked up a brand on the platform. Instagram, like most popular social media sites, is a great place to gain influence over your consumer base by gathering a loyal following. What sets Instagram apart from other social media platforms is its visual appeal. Research has shown that the brain conceives visuals faster than any other type of content. Here are a few ways to make Instagra

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What Is Contextual Marketing And Why Do You Need It?

Posted by on Dec 5, 2018 in Digital Media Marketing | 0 comments

What Is Contextual Marketing And Why Do You Need It?

Much of today’s marketing fails because a brand’s messages and content do not reach the right people at the right time. Contextual marketing provides an alternative to the needle in a haystack approach of reaching audiences by offering:The right content, To the right audience, and At the right time.So, what is contextual marketing? This type of marketing offers targeted advertising to a user based on their online identity and the content they have searched f

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Demystifying Social Media Jargon

Posted by on Dec 4, 2018 in Social Media Marketing | 0 comments

Demystifying Social Media Jargon

Tweets, DMs, mentions and impressions, are just a few of the terms you will find floating in the pool of social media jargon. If you are a business owner who is trying to use the power of social media to market your business, it can get overwhelming trying to keep up with the latest trends and hashtags. We have compiled a list of social media terms you should add to your vocabulary if you want to stay in the know.Ephemeral ContentEphemeral content is rich media

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5 Facts that prove WSI is not a scam

Posted by on Dec 3, 2018 in General | 0 comments

5 Facts that prove WSI is not a scam

Owning your own business is an empowering and exciting experience, and franchises are a fantastic way to stretch your wings and build a legacy! The first step, however, is to ensure that you’re partnering with a franchise that you can trust, as there are many scams out there. Here are some facts that demonstrate why WSI is the perfect franchise partner for your new investment venture!Our franchise rankings: In franchising, a reputation for excellence is everythi

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Influencers Can Take Your Experiential and Event Marketing to the Next Level This Festive Season

Posted by on Dec 3, 2018 in Digital Media Marketing | 0 comments

Influencers Can Take Your Experiential and Event Marketing to the Next Level This Festive Season

If you think that digital marketing, influencer marketing and event marketing are all separate strategies, you are not alone. But just think of the power you would hold if you were to merge the three of them into one? Inviting an influencer to promote your event online and to attend it in person could lead to a number of benefits for your brand – and will be well worth the cost in the long run.Why Influencers Will Add Value to Your EventIt is all about the p

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Mobile Marketing Best Practices For Push Notifications

Posted by on Nov 26, 2018 in Mobile Marketing | 0 comments

Mobile Marketing Best Practices For Push Notifications

Push notifications are a great way to engage – they are free and they are effective. When done right, they can really boost conversions and engagement with your mobile app. Here are the top things to consider to ensure you are using best practice for push notifications:RelevanceConsider who the audience is and what type of communication they want to receive to avoid confusing them. Segment your audience into categories so that you can send the right messag

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LinkedIn Hacks to Make You Look Like a Pro

Posted by on Nov 23, 2018 in LinkedIn, Social Media Marketing | 0 comments

LinkedIn Hacks to Make You Look Like a Pro

LinkedIn is an incredible platform with more than 467 million members worldwide. This provides an excellent opportunity for anyone who wants to do more with their professional life. Here are a few LinkedIn hacks that will make you look like a pro:Add A Showcase PageIf you have a business page on LinkedIn, you can add a Showcase page to promote permanent aspects of your business, such as annual events, news, product lines and more. The Showcase page offers many o

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Setting Up a Facebook Business Page That Allows the Public to Engage With You (Or Not)

Posted by on Nov 21, 2018 in Facebook, Social Media Marketing | 0 comments

Setting Up a Facebook Business Page That Allows the Public to Engage With You (Or Not)

It is important to have more than one person assigned to manage your Facebook business page in case the profile of the person who created the page is ever compromised. Under the Page Roles tab in Settings, you can choose different roles such as Admin, Editor, Moderator, Advertiser, Analyst and Live Contributor. These roles give people varying degrees of access to page functions. Include at least two administrators to manage all aspects of the page and add the rest o

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