Small Business SEO Must-Knows
SEO is a key marketing tool for small businesses across the globe. Milkwhale recently published an infographic about SEO facts for small businesses. Here are some key facts that are worth repeating: Google Is the Market Leader Google accounts for 81% of all global desktop search traffic globally. Only 4.7% of search traffic comes from Yahoo and 7% from Bing. Some more interesting statistics about Google’s search traffic include:Google gets over 57,000 searches
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How to Make a Compelling Infographic
Most people know that infographics are appealing, but they’re not sure how to go about creating them. How many stats should you include? Should you be designing illustrations or charts? The long answer is that it depends on your goals, your audience and your topic. There is, however, a bit of a shorter answer if you look at web analytics. According to research, the top five performing infographics average around 11 data points each. While you may be inclined to as
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How to Get Your Website’s First Impression Right
Did you know that it only takes a website visitor 0,05 seconds to make a snap judgement of the website? Furthermore, 94% of all the website’s first impressions are design related. You may have underestimated the power of graphic design and website design when compared to the impact that the content on your site has on a visitor. If you suspect that your web design isn’t yielding the results you need, keep these tips in mind:Be committedCommitment to your bra
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How to Use LinkedIn to Find Content Marketing Ideas
If you’re one of the many marketers who struggles to come up with unique, daily blog content, it’s time to turn to social media for content ideas. When you tune into chatter all across the web, you can source ideas that you know will resonate with your audience. Sometimes, all it takes to craft your next month’s content calendar is to know where to ask the right questions. Here are a few tips to perfect social sourcing for your brand:Seed A Network For Your
read moreHow to Start Blogging for Your Business
Do you want to include blogging in your digital marketing mix? Great! Not only is content marketing one of the best ways to boost conversations and engagement, but it is also a vital part of any SEO (Search Engine Optimisation) strategy. Here are a few things to do to get started with your blogging strategy:Consider Your Platform(s)Where will you be publishing your blog posts? You could consider the following:Add a ‘newsroom’ or ‘articles’ tab on your
read moreTake Low Attention Spans as a Challenge to Produce Great Video Content
We all know that the internet has made people’s attention spans abysmal. According to a Wistia study, only 80% of people who start watching a 30-second video will watch it to completion and 47% of people expect a website to load in two seconds or less. Only 70% of viewers make it through a 60-second clip and the stats dip below 70% for anything longer than a minute. Even if you have a person’s full attention at the start of a video, there’s still a big chance
read moreWhich Platforms Are Giving The Highest Return On Video Marketing Investment?
Did you know that 95% of people have watched an explainer video to learn more about a product or service? And that 81% of people have been convinced to buy a product or service by watching a brand’s video? Video marketing is a powerful way to boost brand awareness and sell more products. A new infographic by Webmstersjury.com lists some key stats that would make any business owner or marketer think twice about ploughing their marketing budget into anything besides
read moreDo selfies have a place in your digital marketing strategy?
What might appear to be a self-indulgent photo habit is actually much more than that. An infographic from Marketo connected this style of photography all the way back to Van Gogh’s self-portraits. Many people view selfies as a way to convey self-confidence, but to others, it’s a sign that our culture is becoming more me-centric than ever before. Opinions aside, marketers shouldn’t underestimate the impact of or the place of a selfie in their future marketing p
read moreHow Important Is Real-Time Social Media And Content Marketing?
Content marketers need to start thinking in real-time if they want to acquire and retain customers. Technologies like social media and streaming video content give web users the opportunity to engage with brands in seconds. Unfortunately, many consumers also expect responses from brands in the same amount of time. For a lot of large companies, real-time marketing seems like a fantasy, but data suggests that businesses need to stop dreaming and start engaging now. An
read moreHow to Use Social Media to Boost Your Brand’s Reputation
Social media is a great way to spread your content and engage with thought leaders in your industry, but many companies aren’t thinking about how these platforms can be used to boost their brands’ reputation as well. Here are a few ways to do this on social media:Make Use Of HashtagsHashtags on Instagram and Twitter are one of the best ways to get involved in a conversation. If there is news in your industry, a relevant event or conference, or something that
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