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Online marketing tips: what your website needs in order to engage customers

Posted by on Jul 29, 2015 in Online Marketing | 0 comments

Online marketing tips: what your website needs in order to engage customers

Various social media aspects should be included in your website design in order to keep your customers engaged. The typical business model follows a simple pattern which includes finding the customer, engaging the customer, selling products and then keeping the relationship healthy and beneficial to both parties thereafter. How your consumers find your website is important and without relevant and valuable content, they simply never would. Websites are ranked on sea

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Five website design tips to make your website more engaging

Posted by on Jul 28, 2015 in Content Marketing, Website Optimization | 0 comments

Five website design tips to make your website more engaging

If you have an existing website that isn’t generating leads quite like you expected, perhaps it’s time to take a look at the actual website design and the content you have included on it. Below are five website design tips which will make your website more engaging and generate more leads and interest:Responsive design – if your website enjoys responsive design, it means it will be easily viewed on any mobile device or computer screen. It will automatically

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Create the ultimate content marketing team

Posted by on Jul 27, 2015 in Content Marketing, Digital Media Marketing | 0 comments

Create the ultimate content marketing team

Hiring the right people for a content marketing department is hard. If you want to get your business’ brand and name out there, then your content marketing team needs to possess a variety of skills. Here are four skills needed for exceptional content marketing: Analytical skills The best content marketing strategies are always being tweaked and optimised. You need people who can look at your Google Analytics and social media engagement levels to find out what is w

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Five tips for simple yet effective website design

Posted by on Jul 23, 2015 in Articles | 0 comments

Five tips for simple yet effective website design

The design, layout and content of your website can directly affect the success of your online marketing campaign. A website that is poorly designed can result in communication issues, a poor business image and the loss of potential sales. Below are five top tips for ensuring your website features a design which is simple and effective:Give your website purpose – make sure your design caters to the browser’s needs. Each page of your website must have a dedicate

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Achieve great social media posts with these five writing tips

Posted by on Jul 22, 2015 in Copywriting, Social Media Marketing | 0 comments

Achieve great social media posts with these five writing tips

The latest techniques for social media marketing posts seem to be forever changing and it can be quite hard to keep up. While it’s definitely advised that you post short snippets for your Facebook, Google+, Twitter and similar accounts, it is also strongly recommended you take the time to make longer posts with valuable content for your consumers. Content marketing is about more than just posting information on your products or services. The content should be inte

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Want to make your video go viral? Some tips and tricks to help you

Posted by on Jul 21, 2015 in Content Marketing, Visual Marketing, Website Optimization | 0 comments

Want to make your video go viral? Some tips and tricks to help you

Videos and content marketing: We have all seen videos go viral and wondered what sort of social media marketing magic was used. Luckily there is no trick or magic to make a video or online account “go viral” – there is however a clear formula and a variety of tips which can make it possible. Most viral videos present an emotional experience or something shocking or surprising to viewers. Of course the content of the video can only be seen if it is properly mar

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What is remarketing and how does it work?

Posted by on Jul 20, 2015 in Digital Media Marketing, Online Marketing | 0 comments

What is remarketing and how does it work?

Remarketing is still a fairly new concept in the world of digital marketing. The best way to describe what it is, is by an example: If you go to an online store or website to do research about a product you’re interested in, you will see pictures and product descriptions on the page. After you’ve done your research, you might go and check your email, browse the web and go about your daily online routine. Suddenly you see the same product photos pop up in paid ad

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Merge social media with email marketing with these steps

Posted by on Jul 16, 2015 in E-mail Marketing, Social Media Optimization | 0 comments

Merge social media with email marketing with these steps

When using multiple platforms for marketing you must dedicate one medium to drawing attention and the other for closing the deal. Email marketing is an effective way of grabbing the attention of your target audience, but providing them with a link to your social media pages is simply not enough to truly earn conversions. There is a great deal you can actually do to truly merge your email marketing and social media marketing efforts and if you aren’t entirely sure

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Succeed with Facebook Ads by kicking these five Google Adwords Habits

Posted by on Jul 15, 2015 in Google, Social Media Marketing | 0 comments

Succeed with Facebook Ads by kicking these five Google Adwords Habits

If you have a highly successful Google Adwords campaign, but a failing Facebook Ads campaign, you are probably feeling quite stumped by social media marketing in general. If you have been wondering about this for some time and struggling to get your Facebook Ads working, then there is one thing you need to realise: Facebook Ads is not Google Adwords. It’s as simple as that. Forget everything you know about Adwords when working with Facebook Ads. Below are five com

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Why categorising your email subscribers and sending them to different landing pages is important for the success of your email marketing campaign

Posted by on Jul 14, 2015 in Content Marketing, E-mail Marketing | 0 comments

Why categorising your email subscribers and sending them to different landing pages is important for the success of your email marketing campaign

When it comes to email marketing, list segmenting is vitally important. There are various ways you can categorise your email subscribers as follows:Demographics. Consumers who have completed purchases with you in the past. Consumers who have expressed an interest in your business. Pages visited on your website after clicking through.By segmenting these individuals into categories, you can send a different pitch or advertising message to each. Customising the con

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