PSASA Mid Term Convention: Creating a speaker’s Toolbox
This year’s Professional Speakers Association of South Africa (PSASA) Mid-Year Convention will be held on 20 and 21 October 2017 at the Hacklebrook Conference Centre in Craighall Johannesburg. The theme of the 2018 Mid-Year convention is “Creating a speaker’s toolbox” and attendees will learn everything from setting up a winning business model and using technology to boost your speaking business to how to publish a business book and managing the search engin
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Content Marketing: The Top 3 Tools for Effective Content Promotion
What’s the point of creating epic content if you don’t actually put in the effort necessary to promote it? When it comes to content marketing, there are three phases that need to be completed in order to ensure success: brainstorming, content creation and publishing and, finally, content promotion. Below, we investigate the top 3 tools that you can utilise in order to draw attention to your content without having to spend a fortune in the process. Outbrain Out
read morePay Per Click Advertising: Google Updates Adwords Interface
If you are already exploring pay per click advertising and using it to promote your brand and its product / service offering, good for you! The question is, have you heard about the updated Google Adwords interface? There are a few new and exciting features that we’re certain you’re going to find useful. We take a closer look at some of them below… New Targeting Options As you will already know, PPC advertising using Google Adwords is great because you have a
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SEO 101: Optimising Images for Search
Countless business owners spend hours and hours on their website’s SEO by updating meta data, focusing on link building and improving user experience. Unfortunately, however, there is often one aspect of search engine optimisation that is neglected or completely ignored – optimising their website’s images for search. This is a big mistake. Considering that Google Images accounts for a considerable number of daily searches, dwarfing those performed on YouTube,
read moreSEO Tips for Optimising Your Email Marketing Strategy
Email marketing is a great way in which to keep already existing customers up to date in terms of specials and your brand’s monthly focus – but did you know that it also helps to boost your SEO? SEO and email marketing work hand in hand to keep your business ranking as high as it possibly can. Here are our top tips for optimising your SEO and email marketing strategy easily and effectively. Invest in Software While it is indeed possible to conduct an email marke
read moreTop Tips for Effective Content Marketing on Facebook
Content marketing and social media marketing go hand in hand. With this in mind, we have put together a few helpful tips for ensuring effective, results-driven content marketing on Facebook. Reassess Your Tone Even if you want to come across as formal and professional, this tone isn’t going to do you any favours when it comes to increasing your following on Facebook. Unlike LinkedIn, Facebook is, after all, a casual social platform. Knowing this, you might want
read more4 LinkedIn Marketing Mistakes You’re Probably Making
LinkedIn marketing is becoming more and more popular amongst both B2B and B2C authorities, opening up a new world of opportunity when it comes to interacting with other professionals. However, while it may seem to be a relatively straightforward form of social media marketing, LinkedIn marketing comes with a number of potential pitfalls. Here are 4 mistakes that every marketer needs to avoid making in order to achieve, and maintain, success on this professional plat
read more3 Important Web Design Elements Sure to Generate More Leads
How do you generate more leads with your digital marketing strategy? With a great user experience, that’s how! Needless to say, when it comes to ensuring a great user experience, web design is everything. Here are 3 important web design elements to keep in mind if your ultimate goal is to increase sales going forward. Testimonials Why should potential consumers take your word for it? Give them a reason to really start trusting in your brand and what it has to of
read moreEssential Focus Areas for your SEO Campaign
The world of SEO is forever changing, and if you aren’t focused on keeping up with the trends, your website’s rankings are sure to take a noticeable knock. In an effort to help get you back into the loop, we take a look at a few essential focus areas for your SEO campaign below. Content Marketing Content marketing and SEO work hand in hand – these days, one cannot exist without the other. Knowing this, if your SEO efforts are to yield any worthwhile results, y
read morePSASA Mid-Term Convention: Creating A Speaker’s Toolbox
This year’s mid-term Convention of the Professional Speakers Association of South Africa (PSASA) will be held on the 20th and 21st of October 2017, at the Hacklebrook Conference Centre in Craighall, Johannesburg. The theme of the 2017 mid-term convention is “Creating A Speaker’s Toolbox”. Attendees will learn everything from:setting up a winning business model, using technology, boosting their speaking businesses, publishing a business book, and managing t
read more
