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Why it’s Best to Outsource Your Company’s Online Reputation Management

Posted by on Jan 19, 2017 in Online Reputation Management | 0 comments

Why it’s Best to Outsource Your Company’s Online Reputation Management

Your online reputation plays an important role when it comes to the success of your social media and digital marketing efforts. Turning to an external company with specialization in this vital field will help your establishment grow in leaps and bounds. Here are a few reasons as to why it’s always a good idea to outsource your online reputation management to the professionals:They Will Help to Increase Your Following and Visibility An online reputation mana

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Email Marketing Mistakes to Avoid

Posted by on Jan 18, 2017 in E-mail Marketing | 0 comments

Email Marketing Mistakes to Avoid

Email marketing is a wonderful way in which to boost your overall digital marketing strategy and keep your followers both interested and updated. Email marketing is something of an art that, when executed correctly, has the potential to yield incredible results for your business. However, the opposite holds true as well: if not executed correctly, it can be a tremendous waste of time and resources. Here are some common email marketing mistakes to avoid to ensure gre

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Reasons to Refresh Your Web Design

Posted by on Jan 17, 2017 in Website Design | 0 comments

Reasons to Refresh Your Web Design

With the world of digital marketing constantly evolving and technology advancing at a rapid pace, giving your website a refreshing makeover could be just what you need to regain the ‘edge’ over your competition. Here are a few reasons as to why you might want to consider a website refresh, and how it is sure to benefit your bottom line:Your business has changed or expandedIf your business has gone through significant changes over the last few months or yea

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How to Create Calls-To-Action That Really Work

Posted by on Jan 16, 2017 in Social Media Marketing | 0 comments

How to Create Calls-To-Action That Really Work

Have you put in the time and effort to create a winning product or service? Check. Are you promoting them by means of digital marketing? Check. Why then are you not seeing the conversions on social media? A frustrating problem faced by many marketers! One of the easiest and most powerful fixes is to have a look at how persuasive (dare we say forcefully?) your calls to action are. What is a CTA? Used in content marketing, it stands for Call to Action – this is

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Mobile Marketing: Everything You Need to know about the Google Mobile-first Index

Posted by on Jan 12, 2017 in Content Marketing | 0 comments

Mobile Marketing: Everything You Need to know about the Google Mobile-first Index

If the world hadn’t realized it before, the announcement of the development of the new Google Mobile-first Index reiterates just how serious the mobile revolution is. This index will still take a while to roll-out, however, Google’s main goal is to eventually use the mobile version of every website’s content to rank pages from that site, regardless of the device that is being used to browse the internet at any given time. Here’s everything else that you need

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3 Quick Tips for Successful Social Media Marketing on Facebook

Posted by on Jan 11, 2017 in Facebook, Social Media Marketing | 0 comments

3 Quick Tips for Successful Social Media Marketing on Facebook

It’s a new year… which means new opportunities, new experiments, and new leads – IF you know how to make your social media marketing strategy work for you, that is. To give your brand the kick-start it needs to dominate the digital realm in 2017, here are three quick tips for mastering the art of Facebook marketing:Boost those all-important posts Boosting every single one of your new posts will bankrupt you! The secret lies in using your budget for those

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3 Digital Marketing Trends to Watch Out for in 2017

Posted by on Jan 10, 2017 in Digital Media Marketing | 0 comments

3 Digital Marketing Trends to Watch Out for in 2017

2016 saw the continued growth of digital marketing via mobile devices – forcing all companies to embrace the power of mobile optimization and to ensure that their websites are 100% mobile-friendly and adaptable, or risk missing out on thousands of rands of new business.  We also watched the rise of incredible new apps like Pokémon Go; re-emphasising the benefits associated with app development and nostalgia-based marketing. The question is… what does 2017 hold

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What Are the Essential Social Networks for Your 2017 Marketing Campaign?

Posted by on Jan 9, 2017 in Social Media Marketing | 0 comments

What Are the Essential Social Networks for Your 2017 Marketing Campaign?

Big brother is watching. Every click, view, and sign-up made on the internet are recorded somewhere. This data gives us valuable insight into the performance of various networks for your 2017 social media marketing strategy. Looking at these figures never fails to be astounding:Facebook has 1.59 billion active users (representing an 18% market share which is a full 7% more than its closest competitor, the Facebook-owned, WhatsApp.) Social media users have risen by

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Why WSI Is Your Best Choice for Quality Digital Marketing in 2017

Posted by on Jan 3, 2017 in Digital Media Marketing | 0 comments

Why WSI Is Your Best Choice for Quality Digital Marketing in 2017

To persuade you that WSI is your best choice for digital marketing in 2017, we are not going to throw the book of marketing clichés at you. Words like bespoke, amazing, unique, effective are banned from this blog. So too are over-used phrases such as “go the extra mile”, “good fit”, “paradigm shift” and “solutions–driven”. Rather we are going to share some telling facts with you, and from that, you can draw your own conclusion regarding why WS

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Professional web development is essential to your online success

Posted by on Dec 30, 2016 in Website Development | 0 comments

Professional web development is essential to your online success

Do you have a website and social media pages that just aren’t performing? The point of these platforms is to boost sales, engage with consumers and ensure that your business’ image can grow along with your services and products range. If you are hoping that your business website will perform online, you must work with the pros in the field. Many people claim to be web designers, but not all are professional, qualified, skilled, and experienced web developers. We

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