Understanding the difference between email delivery and deliverability
With all the hard work that goes into planning an email marketing campaign, as well as crafting the actual emails to be the perfect length, the right tone, directed at the right sort of consumer – it’s pretty disappointing if it never gets to your subscribers. Making it to the inbox is one of the more misunderstood elements of email marketing, with marketers confusing delivery with deliverability. To understand it, delivery refers to whether or not the receiver
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A drop in website traffic is worth investigating
If your email marketing, social media and content marketing strategies are all on track, but visits to your website are down, it’s worth having a closer look, before you panic. Even with Google’s algorithms being updated between 500 and 600 times per year, it’s a good idea to take the time to check the basics.Check your code.While it seems obvious, checking your tracking code is the first step. If you have someone making website edits for you, even the sim
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Even experienced inbound marketers make mistakes
A major part of any inbound marketing strategy is an assessment of what a company is doing, what other opportunities may be out there and the ongoing results of the strategy. Sometimes, even companies that have been actively engaged in inbound marketing for several years find they are making mistakes, leading to a decline in their results. It’s surprising, since online businesses know the importance of increasing their reach through blogs, podcasts, videos or news
read more4 areas to focus on in your SEO campaign
Is search engine optimization (SEO) a focus area for your digital marketing campaign? Then these are the four areas that you should focus on before you get started: Analysing your competition Your first step in the right direction is to look at what your competitors are doing. Ask a digital marketing company to do a thorough competitive analysis so that you know which keywords your competitors are targeting, how they are ranking in the search engine results for thes
read moreThe evolution of websites
The speed at which the digital and technological world is moving is scary, so it’s not really surprising that website design has had to change quite rapidly too. Looking at websites from just eight years ago show startling age, but let’s look at what trends have changed.DesignThe table layouts, flash and 3D animations of 2008 are long gone, with the confusing fonts, multiple colour palettes, cheesy images and heavy text. Today’s websites are designed with
read moreDo you really need another social media account?
It’s quite confusing as an online marketer to know where to spend your time and resources, with new social media platforms popping up all the time. Before you open another account, it’s worth asking yourself some questions to see if it’s going to add value to your business or not.Is your ideal customer on this network?Understanding your customer base and finding out where they spend their time online is a valuable exercise. Not all social platforms attract
read moreRiding the Pokémon Go wave
The new location-based augmented reality mobile game by Niantic, only released a month ago, has taken the world by storm, for kids, teens and adults alike. Not only has it unleashed hordes of people onto the streets in search of game characters to catch, but has sparked a few business ideas, completely transforming some retail businesses. For the unenlightened few, the game makes use of the GPS and camera of compatible devices, allowing players to capture, battle an
read moreDon’t make these 5 AdWords mistakes
One of the problems with running a successful paid online advertising campaign is that there are so many things to do and so many things to focus on. We’ve narrowed down the 5 most common AdWords mistakes that can be avoided so that you have a better chance of running a profitable PPC campaign: Not checking your keyword search terms When you start choosing the keywords that you will be bidding on, make sure that you also check which keyword phrases that will lead
read moreSix tips to effective social media marketing
Determining which social media channels to use to promote your business, boost sales and find more customers can be tricky – especially as you don’t have control of third parties. Some businesses may be soaring ahead with their social media campaigns, while others find theirs a massive time waster. Here are some tips to turn your social media marketing into something better:Make sure your website is 100%.This domain is one you own – it’s your home base,
read moreA quick intro to podcasting
If you feel you have something to tell your audience, but are tired of the usual blog posts, you should think about launching a podcast. Podcasts are audio content that can be listened to on demand, kind of like a portable radio. A podcast is subscribed to, downloaded, then listened to on a smart device or tablet, whenever it suits you. They come in all sorts of formats, from interviews to panel discussions, entertainment to story-telling. Unlike reading a blog post
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